Article sections

    Your customers are different. They have different needs, expectations and buying behaviors.

    Buying behavior is one of the most important indicators of future repeat purchases and customer loyalty. Buying behavior is also a key indicator of your customer lifetime value.

    What are your customers’ buying behaviors?

    From Soulmates to Ex-Lovers, discover which Customer Segment is most valuable to your shop using REVEAL`S RFM Segmentation module.

    RFM Segmentation stands for recency, frequency, monetary value. It is used to create customer segments based on buying behaviors. By knowing:

    • When people buy (recency)
    • How often the buy (frequency)
    • How much they spend (monetary)

    We will assist you in defining the point values for R, F, M so they make sense for your type of activity and business size.