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    It’s important for you to understand who’s more likely to make a return so that you can explore further, through surveys, what frictions these customers are facing so we can make the customer experience smoother.

    REVEAL goes a level deeper and also display the orders return rate:

    • by brand
    • by category
    • by RFM customer segment

    By knowing the order return rate and customers return rate REVEAL can correlate the 2 indicators to understand whether the return rate affects returned customers or not.

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