It’s important for you to understand who’s more likely to make a return so that you can explore further, through surveys, what frictions these customers are facing so we can make the customer experience smoother.
REVEAL goes a level deeper and also display the orders return rate:
- by brand
- by category
- by RFM customer segment
By knowing the order return rate and customers return rate REVEAL can correlate the 2 indicators to understand whether the return rate affects returned customers or not.
Was this post helpful?
Let us know if you liked the post. That’s the only way we can improve.
