Use Google Tag Manager dataLayer attributes in segmentation


If you are already using Google Tag Manager there is a big chance you’ve already implemented multiple custom information,  sent through dataLayer. With Omniconvert you can use all this custom information to segment experiments/surveys without another implementation.

A bassic dataLayer looks like this:

    dataLayer = [{
        isLoggedIn: 0,
        userEmail: ''

Example to segment all logged visitors:

segmentation all logged visitors

Also, you can use any dataLayer attribute as text in creatives with the {DATALAYER[attribute]} format.

dataLayer script tag must be inserted in page before omniconvert code.

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