What are the “Creatives”?

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Creatives are art-works like pop-ups, ribbons, interstitials that trigger in specific moments (e.g., when the visitor wants to leave the webpage). Creatives are an essential part of creating a web personalization experiment.

web personalization creatives

Ribbon left

ribbon left

• customizable size
• customizable style (all CSS attributes: background, borders, paddings)
• customizable content (image, text, flash)
• show/hide close icon
• display after X seconds
• automatically off after X seconds
• personalized variables

Ribbon right

ribbon right

• customizable size
• customizable style (all CSS attributes: background, borders, paddings)
• customizable content (image, text, flash)
• show/hide close icon
• display after X seconds
• automatically off after X seconds
• personalized variables

Ribbon top

ribbon top

• customizable size
• customizable style (all CSS attributes: background, borders, paddings)
• customizable content (image, text, flash)
• show/hide close icon
• display after X seconds
• automatically off after X seconds
• personalized variables

Ribbon bottom

ribbon bottom

• customizable size
• customizable style (all CSS attributes: background, borders, paddings)
• customizable content (image, text, flash)
• show/hide close icon
• display after X seconds
• automatically off after X seconds
• personalized variables

Interstitial

creatives interstitial

• fixed size (90% window)
• customizable style (all CSS attributes – background, borders, paddings)
• customizable content (image, text, flash)
• show/hide close icon
• display after X seconds
• automatically off after X seconds
• personalized variables

Pop-up

creatives pop up

• customizable size
• customizable style (all CSS attributes – background, borders, paddings)
• customizable content (image, text, flash)
• show/hide close icon
• display after X seconds
• automatically off after X seconds
• personalized variables

Bar top

creatives bar top

• fixed width, customizable height
• customizable style (all CSS attributes – background, borders, paddings)
• customizable content (image, text, flash)
• show/hide close icon
• display after X seconds
• automatically off after X seconds
• personalized variables

Bar bottom

creatives bar bottom

• fixed width, customizable height
• customizable style (all CSS attributes – background, borders, paddings)
• customizable content (image, text, flash)
• show/hide close icon
• display after X seconds
• automatically off after X seconds
• personalized variables

Sound player

creatives sound player

• visible at the right-side lower corner
• play/pause/volume options
• you can upload your own .mp3 file
• display after X seconds
• automatically off after X seconds

Background sound

creatives background sound

• invisible
• starts automatically and cannot be paused
• you can upload your own .mp3 file
• display after X seconds
• automatically off after X seconds

JavaScript code

creatives javascript code

• it accepts valid JavaScript code
• display after X seconds

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