What is a “tested view”?

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A tested View is a variation or control seen by one user included in your experiments (A/B tests, Personalizations, Interactions or Surveys).
A user can see a variation more than one time if the experiment is set to work on multiple pages.

Basically, with Omniconvert you can make multiple changes on your website to target different types of visitors and every time a visitor sees a modified page, that is the moment when we declare a view.

A user can see a change in the following moments:

  • the visitor is included in an AB test or Personalization experiment
  • the visitor is included in an Interaction experiment, pop-up, banner top, ribbon, interstitial etc.
  • the visitor sees an invitation for a Survey or the Survey’s lead collector

Practical example:

You are running an A/B test on all the product pages from your website. Customer X comes, lands on product Y page, matches the segmentation rules of your A/B test and it is included into it. Customer X is being redirected randomly to see the Variation.

This means that in the statistics of your A/B test you will see 1 view and 1 user.

After looking at the product Y page he goes further to product Z continuing to be included in the experiment. This means that Customer X saw 2 pages modified with Omniconvert resulting in 2 tested views.

Now the statistics of your A/B test will show 2 views and 1 user.

Another example:

Let’s say that you want to show a discount offer only to returning visitors, which are 7.000. If from 7.000 unique returning visitors, 1.000 saw the experiment twice then you will have 8.000 tested views and 7.000 users.

Users are unique visitors. Meaning that no matter how many times a visitor will be included in an experiment he will always be counted as 1.

All statistics are calculated taking into consideration the amount of unique users not tested views.

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