What is segmentation?

Back

The segmentation process stays on the basis of all of your experiments. If you want to study only specific segments of traffic using Omniconvert surveys, you first need to create your segments. Also, if you want to personalize the web experience for specific users that fit into a buyer persona segment, you’ll need to create the segments before. Basically, any experiment idea you want to test needs a segment.

To create segments follow these steps:

  • Go to ‘Advanced’ > ‘Segments’.
advanced segments
  • Then, go to the top sidebar and click the button, named ‘New Segment’.
top sidebar new segment
  • Name your segment according to your marketing goals and target audience.
segment naming

Our tool allows you to create any kind of segment based on parameters like in the example below.

segment parameters

You can include or exclude any of them and make combinations between them using the OR and AND operators.

segment conditions include exclude
  • OR and AND operators

AND > both condition/rule A & B have to be true for the segment to be applied. Example: Rule A (Include > Country > Is > Romania) and Rule B (Exclude > Returning visitor).

OR > one of the conditions/rules has to be true. Example: Rule A (Include > New visitor), Rule B (Include > Weather condition > Is > Sunny).

In order to find out more about OR and AND please click here.

Click on the parameters below in order to find out more about them:

  1. Traffic source:
  2. Geo-location:
  3. Conversions:
  4. Behavior:
  5. UTM parameters:
  6. Custom:
  7. Technology:
  8. Previous Surveys
  9. SalesManago

Below you will find the description of each parameter used in our segmentation, with examples.

a. Traffic source:

Referrer type

traffic source referrer type

This parameter segments the visitors based on the type of traffic source. It can be direct ( writing the website URL directly into the browser ), paid ( coming from a paid campaign like Google Ads or Facebook ads, etc. ), organic ( coming from a search engine ) or referral ( coming from a recommendation website through a referral link ).

Referrer URL 

traffic source referrer url

It segments the visitors based on what was the page they were on, before coming to your website. 
The conditions for the URL are:
– is ( it segments the visitors that are coming from the exact link introduced in the ‘Value’ field )
 contains ( it segments the visitors that are coming from pages that contains the same value as the one inserted in the ‘Value’ field) 
– start with ( it segments the visitors that are coming from pages whose URL starts with the same value as inserted in the ‘Value’ field ) 
– end with ( it segments the visitors that are coming from pages whose URL ends with the same value as inserted in the ‘Value’ field ) 
– RegEx ( define with RegEx the links).

b. Geo-location:

Weather temperature

geo location weather temperature

This parameter segments the visitors by the temperature ( Celsius or Fahrenheit ) from their location at the moment they reach your website
The conditions are:
– is ( it segments the visitors in whose locality is the exact temperature )
– lower than ( it segments the visitors in whose locality the temperature is lower than the one introduced ) 
– greater than ( it segments the visitors in whose locality the temperature is greater than the one introduced )

Weather condition

geo-location weather condition

This parameter segments the visitors by the weather. The conditions are sunnycloudyrainingsnowing.

Country

geo-location country

This parameter segments the visitors by the country from which they are accessing your website.

In order for this condition to apply, enter the first 3 letters of the word and then select the name from the list indicated by the platform.

Region

geo-location region

It segments the visitors by the region ( or including states in the US ) from which they are accessing your website.

In order for this condition to apply, enter the first 3 letters of the word and then select the name from the list indicated by the platform.

City

geo-location city

This parameter segments the visitors by the city from which they are accessing your website.

In order for this condition to apply, enter the first 3 letters of the word and then select the name from the list indicated by the platform.

Range around city

geo-location range around city

This parameter segments the visitors that are accessing your website from inside a certain range ( km or miles ) around a particular city. 
In order for the city to be included add with ‘AND’ condition the ‘City’ parameter.

c. Conversions:

Count goal conversions

conversions count goal conversions

This parameter segments the visitors by how many times they completed a certain goal after they were included in an experiment. It can be applied by selecting the goal and mentioning the number of conversions reached as a limit. 
The conditions for the conversions are:
– is ( it segments the visitors with the exact number of conversions ) 
Ex. Include -> Count goal conversions – > GoalName -> is – > 10 
This segment targets only the visitors who have completed this GoalName 10 times exactly.
– lower than ( it segments the visitors with a number of conversions lower than the number set in the ‘Value’ field ) 
Ex. Include -> Count goal conversions – > GoalName -> lower than – > 10 
This segment targets only the visitors who have completed this GoalName less than 10 times.
– greater than ( it segments the visitors with a number of conversions greater than the number set in the ‘Value’ field ).
Ex. Include -> Count goal conversions – > GoalName -> greater than – > 10 

This segment targets only the visitors who have completed this GoalName more than 10 times.

Days since last conversion

conversions days since last conversion

It segments the visitors by the number of days since they last made a conversion on the website. The conditions you can use are:
– is ( it segments the visitors with the exact number of days ) 
Ex. Include -> Days since last conversion – > GoalName -> is – > 1 
This segment targets only the visitors who have completed this GoalName 1 day ago.
– lower than ( it segments the visitors who made a conversion under that number of days set in the Value field )
Ex. Include -> Days since last conversion – > GoalName -> lower than – > 2 
This segment targets only the visitors who have completed this GoalName less than 2 days ago.
– greater than ( it segments the visitors who made a conversion above that number of days set in the Value field ).
Ex. Include -> Count goal conversions – > GoalName -> greater than – > 2 

This segment targets only the visitors who have completed this GoalName more than 2 days ago.

Average revenue

conversions average revenue

This parameter segments visitors by the average revenue they brought to your website. The conditions you can use with it are: 
– is ( it segments the visitors that have brought to your website the exact average 
value introduced in the value field ).
Ex. Include -> Average revenue – > Sale -> is – > 245 
This segment targets only the visitors who have bought an average amount of 245 from your website.
– lower than ( it segments the visitors that have brought to your website a value lower than the one introduced in the value field )
Ex. Include -> Average revenue – > Sale -> lower than – > 245 
This segment targets only the visitors who have brought a lower average revenue than 245 to your website.
– greater than ( it segments the visitors that have brought to your website a value greater than the one introduced in the value field )
Ex. Include -> Average revenue – > Sale -> greater than – > 245 
This segment targets only the visitors who have brought a greater average revenue than 245 to your website.

Please keep in mind that this segmentation can be applied for ‘sale’ goal or for any custom goal that also reports a value to our platform.

Total revenue

conversions total revenue

It segments the visitors by the total revenue they brought to your website.
The conditions are:
– is ( it segments the visitors that have brought to your website the exact amount introduced in the value field in terms of revenue )
Ex. Include -> Total revenue – > Sale -> is – > 300 
This segment targets only the visitors who have brought a total amount of 300 in terms of revenue to your website.
– lower than ( it segments the visitors that have brought to your website a lower amount than the one introduced in the value field in terms of revenue ) 
Ex. Include -> Total revenue – > Sale -> lower than – > 300 
This segment targets only the visitors who have brought a total amount lower than 300 in terms of revenue to your website.
– greater than ( it segments the visitors that have brought to your website a greater amount than the one introduced in the value field in terms of revenue )
Ex. Include -> Total revenue – > Sale -> greater than – > 300 
This segment targets only the visitors who have brought a total amount greater than 300 in terms of revenue to your website.

Please keep in mind that this segmentation can be applied for ‘sale’ goal or for any custom goal that also reports a value to our platform.

d. Behavior:

Returning visitor

behavior returning visitor

This parameter segments the visitors who have been on your website in the past, at least once. Please take into consideration that the number of visits on your website for each user is counted from the moment our tracking code is installed on your website.
This does not take into consideration the users that have visited your website before installing the tracking code. 
Ex. User lands on your website on 01.01.2018 
You install our tracking code on 10.01.2018
User visits your website again on 12.01.2018
This user is not a returning visitor it is a new visitor for our segmentation.
If the user comes back again on 18.01.2018 then it becomes a returning visitor.

New visitor

behavior new visitor

It segments the users who are visiting your website for the first time since the Omniconvert tracking code has been installed. 
Ex. User lands on your website on 01.01.2018 
You install our tracking code on 10.01.2018
All the users that access your website after 10.01.2016 for the first time are considered new visitors.

Days since first visit

behavior days since first visit

This parameter segments visitors by how many days have passed since they have first landed on your website. 
Ex. User lands on your website on 01.01.2018 
You install our tracking code on 10.01.2018
User visits your website again on 12.01.2018, which will be considered the first visit
The conditions are:
– is ( it segments the visitors with the exact number of days that have passed since they have first landed on your website )
Ex. Include -> Days since first visit – > is – > 5
– lower than ( it segments the visitors with the number of days that have passed since they have first landed on your website is lower than the one from the value field ) 
Ex. Include -> Days since first visit – > lower than – > 10
– greater than ( it segments the visitors with the number of days that have passed since they have first landed on your website is greater than the one from the value field )
Ex. Include -> Days since first visit – > greater than – > 2

Days since previous visit

behavior days since previous visit

It segments visitors by how many days have passed since their last visit on your website. 
Ex. User lands on your website on 01.01.2018 
You install our tracking code on 10.01.2018
User visits your website again on 12.01.2018, which will be considered the first visit.
The conditions are:
– is ( it segments the visitors with the exact number of days that have passed since their last visit on your website )
Ex. Include -> Days since previous visit – > is – > 5
– lower than ( it segments the visitors whose number of days that have passed since their last visit on your website is lower than the one introduced in the value field )
Ex. Include -> Days since previous visit – > lower than – > 10
– greater than ( it segments the visitors whose number of days that have passed since their last visit on your website is greater than the one introduced in the value field )
Ex. Include -> Days since previous visit – > greater than – > 2

Count visits

behavior count visits

This parameter segments users by the number of times they have visited your website.
Ex. User lands on your website on 01.01.2018 
You install our tracking code on 10.01.2018
User visits your website again on 12.01.2018, which will be considered the first visit.
The conditions are:
– is ( it segments the visitors who have visited your website with the exact number of times )
Ex. Include -> Count visits – > is – > 3
– lower than ( it segments the visitors who have visited your website lower than that number of times introduced in the value field ) 
Ex. Include -> Count visits – > lower than – > 5
– greater than ( it segments the visitors who have visited your website greater than that number of times introduced in the value field )
Ex. Include -> Count visits – > greater than – > 2

Count pageviews in current session

behavior count pageviews current session

It segments visitors by the number of pages visited on your website in the current session. The session starts at the moment they’ve landed on your website. 
The conditions are:
– is ( it segments the visitors with the exact number of pages visited on your website in the current session, included the one where you want to apply your experiment )
Ex. Include -> Count pageviews in current session – > is – > 3
The experiment will apply on the third page that user reached if that page is included in the ‘Audience’ tab condition.
– lower than ( it segments the visitors whose number of pages visited on your website in the current session is lower than the one introduced in the value field ) 
Ex. Include -> Count pageviews in current session – > lower than – > 5
The experiment will apply on the first 4th pages that user reached if those pages are included in the ‘Audience’ tab condition.
– greater than ( it segments the visitors whose number of pages visited on your website in the current session is greater than the one introduced in the value field)
Ex. Include -> Count pageviews in current session – > greater than – > 2

The experiment will apply from the third page that user reached if that/those page / pages is / are included in the ‘Audience’ tab condition.

URL visited in current session

behavior url visited current session

This parameter segments visitors by a certain page that they have visited on your website in the current session. 
Let’s say you want to include this link in the segmentation: 
https://www.omniconvert.com/case-studies
The conditions for the URL are:
– is ( it segments the visitors whose URL visited in the current session is identical with the one introduced in the value field )
Ex. Include -> URLs visited in current session – > is – > https://www.omniconvert.com/case-studies
– contains ( it segments the visitors whose URL visited in the current session contains the value that was introduced in the value field )
Ex. Include -> URLs visited in current session – > contains – > case
– start with ( it segments the visitors whose URL visited in current session starts with the same value as the one introduced in the value field )
Ex. Include -> URLs visited in current session – > start with – > https://www.omniconvert
– end with ( it segments the visitors whose URL visited in current session ends with the same value as the one introduced in the value field ) 
Ex. Include -> URLs visited in current session – > end with – > case-studies
– RegEx ( define with RegEx the pages )

Time on site in current session

behavior time on site current session

It segments visitors based on the amount of time, in seconds, they are spending in the current session on your website. 
The conditions are:
– is ( it segments the visitors whose time on site is the exact seconds introduced in the value field )
Ex. Include -> Time on current session – > is – > 20
– lower than ( it segments the visitors whose time on site is lower than the seconds introduced in the value field ) 
Ex. Include -> Time on current session – > lower than – > 30
– greater than ( it segments the visitors whose time on site is greater than the seconds introduced in the value field )
Ex. Include -> Time on current session – > greater than – > 10

Landing page in current session

behavior landing page current session

This parameter segments the visitors by the page they have first landed on when they’ve accessed the website. 
Let’s say that your landing page, the one you want to segment is:
https://www.omniconvert.com/case-studies
The conditions for the URL are:
– is ( it segments the visitors whose landing page URL in the current session is identical to the one introduced in the value field )
Ex. Include -> URLs visited in current session – > is – > https://www.omniconvert.com/case-studies
– contains ( it segments the visitors whose landing page URL in the current session contains the value that was introduced in the value field )
Ex. Include -> URLs visited in current session – > contains – > case
– start with ( it segments the visitors whose landing page URL in the current session starts with the same value as the one introduced in the value field )
Ex. Include -> URLs visited in current session – > start with – > https://www.omniconvert
– end with ( it segments the visitors whose landing page URL in the current session ends with the same value as the one introduced in the value field ) 
Ex. Include -> URLs visited in current session – > end with – > case-studies
– RegEx ( define with RegEx the pages ).

Viewed variation

behavior viewed variation

It segments visitors by the Variation seen in a previously A/B test experiment.

In order to use this parameter, you must have or have had an active A/B Test at some point that collected data.

You also can segment the users that saw a particular Control by excluding the Variation of the same experiment.

Online visitors on the current page

behavior online visitors current page

This parameter segments visitors by the number of online people on the current page of the website. 
The conditions are:
– is ( it segments the exact number of online visitors like the one introduced in the value field )
Ex. Include -> Online visitors on the current page – > is – > 5
– lower than ( it segments the number of online visitors whose lower than the one introduced in the value field ) 
Ex. Include -> Online visitors on the current page – > lower than – > 8
– greater than ( it segments the number of online visitors whose grater than the one introduced in the value field )
Ex. Include -> Online visitors on the current page – > greater than – > 3

e. UTM parameters:

For more details click here.

Utm_source

utm parameters source

It segments visitors that came from a specific source. It is used to describe where the traffic is coming from, for example, the name of the website displaying your adverts or the newsletter name. 
Let’s say you have a campaign with this URL: 
https://www.omniconvert.com/?utm_source=Google%20Addwords&utm_medium=banner%2025&utm_term=example%201&
utm_content=test%202&utm_campaign=Segmentation%20article
The conditions are:
– is ( it segments the visitors that are coming from the campaign whose source is identical to the one introduced in the value field )
Ex. Include -> Utm_source – > is – > Google Adwords
– contains ( it segments the visitors that are coming from the campaign whose source contains the value introduced in the value field )
Ex. Include -> Utm_source – > contains – > Google
– start with ( it segments the visitors that are coming from the campaign whose source starts with the value introduced in the value field )
Ex. Include -> Utm_source – > start with – > Google 
– end with ( it segments the visitors that are coming from the campaign whose source ends with the value introduced in the value field ) 
Ex. Include -> Utm_source – > end with – > Addwords
– RegEx ( define with RegEx the campaign’s source )

Utm_medium

utm parameters medium

This parameter segments visitors that came from a specific campaign. It is used to describe the advertising or marketing medium, for example, CPC, banner, email etc.
Let’s say you have a campaign with this URL: 
https://www.omniconvert.com/?utm_source=Google%20Addwords&utm_medium=banner%2025&utm_term=example%201&
utm_content=test%202&utm_campaign=Segmentation%20article
The conditions are:
– is ( it segments the visitors that are coming from the campaign whose medium is identical to the one introduced in the value field )
Ex. Include -> Utm_medium – > is – > banner 25
– contains ( it segments the visitors that are coming from the campaign whose medium contains the value introduced in the value field )
Ex. Include -> Utm_medium – > contains – > banner
– start with ( it segments the visitors that are coming from the campaign whose medium starts with the value introduced in the value field )
Ex. Include -> Utm_medium – > start with – > banner
– end with ( it segments the visitors that are coming from the campaign whose source ends with the value introduced in the value field ) 
Ex. Include -> Utm_medium – > end with – > 25
– RegEx ( define with RegEx the campaigns source )

Utm_term

utm parameters term

It segments visitors that came from a specific campaign. This is used to specify the keyword that you want to manually tag in paid campaigns. For example, a google adwords campaign for the term ‘SEO services’ would be tagged ‘utm_term=seo_services’.
Let’s say you have a campaign with this url: 
https://www.omniconvert.com/?utm_source=Google%20Addwords&utm_medium=banner%2025&utm_term=example%201&
utm_content=test%202&utm_campaign=Segmentation%20article
The conditions are
– is ( it segments the visitors that are coming from the campaign whose term is identical to the one introduced in the value field )
Ex. Include -> Utm_term – > is – > example 1
– contains ( it segments the visitors that are coming from the campaign whose term contains the value introduced in the value field )
Ex. Include -> Utm_term – > contains – > example
– start with ( it segments the visitors that are coming from the campaign whose term starts with the value introduced in the value field )
Ex. Include -> Utm_term – > start with – > example
– end with ( it segments the visitors that are coming from the campaign whose term ends with the value introduced in the value field ) 
Ex. Include -> Utm_term – > end with – > 1
– RegEx ( define with RegEx the campaigns source ).

Utm_campaign

utm parameters campaign

It segments visitors that came from a specific campaign. This refers to the overall campaign you are running. For example, if the new campaign you are launching is for a new phone (e.g. the K00z) then your campaign may be called ‘K00z_launch’.
Let’s say you have a campaign with this url: 
https://www.omniconvert.com/?utm_source=Google%20Addwords&utm_medium=banner%2025&utm_term=example%201&
utm_content=test%202&utm_campaign=Segmentation%20article
The conditions are:
– is ( it segments the visitors that are coming from the campaign whose campaign is identical to the one introduced in the value field )
Ex. Include -> Utm_campaign – > is – > Segmentation article
– contains ( it segments the visitors that are coming from the campaign whose campaign contains the value introduced in the value field )
Ex. Include -> Utm_campaign – > contains – > Segmentation
– start with ( it segments the visitors that are coming from the campaign whose campaign starts with the value introduced in the value field )
Ex. Include -> Utm_campaign – > start with – > Segmentation
– end with ( it segments the visitors that are coming from the campaign whose campaign end with the value introduced in the value field ) 
Ex. Include -> Utm_campaign – > end with – > article
– RegEx ( define with RegEx the campaigns source ).

f. Custom:

Cookies

custom cookies

This parameter segments visitors by their cookies.
In order to use this segmentation, you must set the cookie for the user when he visits your website. Its value can be a number or a text. 
Let’s say you have implemented a cookie that added user this value in their browser: 1254
The conditions are:
– is ( it segments the visitors whose value of the cookie is identical to the one inserted in the value field )
Ex. Include -> Cookie – > Cookie name – > is – > 1254
– contains ( it segments the visitors whose value of the cookie contains the one introduced in the value field )
Ex. Include -> Cookie – > Cookie name – > contains – > 25
– start with ( it segments the visitors whose value of the cookie starts with the one introduced in the value field )
Ex. Include -> Cookie – > Cookie name – >start with – > 12
– end with (it segments the visitors whose value of the cookie ends with the one introduced in the value field )
Ex. Include -> Cookie – > Cookie name – > end with – > 54
– lower than ( it segments the visitors whose value of the cookie is lower than the one introduced in the value field )
Ex. Include -> Cookie – > Cookie name – > lower than – > 1255
– greater than ( it segments the visitors whose value of the cookie is greater than the one introduced in the value field )
Ex. Include -> Cookie – > Cookie name – > greater than- > 1253
– RegEx ( define with RegEx the value )

In order to find out more about cookie and what it does click here.

Custom attribute

custom attribute

The custom attribute is data you store in your own database and want to share it with Omniconvert in order to segment your visitors in a more advanced manner. 
This parameter segments visitors by data you store about them in your own database and share it with our platform. In order to use it, the website must have a custom variable ( given by us) placed inside your website’s code that pushes data in your Omniconvert account database when a new visitor lands on your website.
Let’s say that your data is pushing the age of the visitors from the database.
The conditions are:
– is ( it segments the visitors whose value of the custom attribute from the database is identical to the one inserted in the value field )
Ex. Include -> Custom attribute – > Custom attribute name – > is – > 20
This segment targets only the visitors, registered in your database, that have 20 years old.
– contains ( it segments the visitors whose value of the custom attribute from database contains the one inserted in the value field )
Ex. Include -> Custom attribute – > Custom attribute name – > contains – > 2
This segment targets only the visitors, registered in your database, that have 2 included in their age.
– start with ( it segments the visitors whose value of the custom attribute from database starts with the one inserted in the value field )
Ex. Include -> Custom attribute – > Custom attribute name – > start with – > 2
This segment targets only the visitors, registered in your database, whose age stars with 2 ( 2, 22 etc. ).
– end with ( it segments the visitors whose value of the custom attribute from database ends with the one inserted in the value field )
Ex. Include -> Custom attribute – > Custom attribute name – > end with – > 2
This segment targets only the visitors, registered in your database, whose age ends with 2 ( 12, 32 etc. ).
– lower than ( it segments the visitors whose value of the custom attribute from the database is lower than the one inserted in the value field )
Ex. Include -> Custom attribute – > Custom attribute name – > start with – > 30
This segment targets only the visitors, registered in your database, whose age are under 30 ( 29, 28 etc. ).
– greater than ( it segments the visitors whose value of the custom attribute from the database is greater than the one inserted in the value field )
Ex. Include -> Custom attribute – > Custom attribute name – > start with – > 19
This segment targets only the visitors, registered in your database, whose age are upper than 19 ( 20, 22 etc. ).
– RegEx ( define with RegEx the value )

onPage variable

custom onpage variable

This parameter segments visitors by the variable that was defined in Optimization – OnPage Variables.

Click here for a concise article on how to do it.

Let’s say that you declared the total of the cart, your OnPage Variable.
The conditions are:
– is ( it segments the visitors whose value of the variable from the website is identical to the one inserted in the value field )
Ex. Include -> onPage Variable – > onPage Variable name – > is – > 200
This segment targets only the visitors that have 200 in their cart.
– contains ( it segments the visitors whose value of the variable from website contains the one inserted in the value field )
Ex. Include -> onPage Variable – > onPage Variable name – > contains – > 200
This segment targets the visitors whose cart contains 200 ( 2200, 15200, 20026 etc. ).
– start with ( it segments the visitors whose value of the variable from the website starts with the one inserted in the value field )
Ex. Include -> onPage Variable – > onPage Variable name – > start with – > 200
This segment targets the visitors whose cart start with 200 ( 2004, 200546 etc. ).
– end with ( it segments the visitors whose value of the variable from website ends with the one inserted in the value field )
Ex. Include -> onPage Variable – > onPage Variable name – > end with – > 200
This segment targets the visitors whose cart end with 200 ( 4200, 546200 etc. ).
– lower than ( it segments the visitors whose value of the variable from the website is lower than the one inserted in the value field )
Ex. Include -> onPage Variable – > onPage Variable name – > lower than – > 200
This segment targets the visitors whose cart is lower than 200 ( 199, 25 etc. ).
– greater than ( it segments the visitors whose value of the variable from the website is greater than the one inserted in the value field )
Ex. Include -> onPage Variable – > onPage Variable name – > greater than – > 200
This segment targets the visitors whose cart is greater than 200 ( 201, 1955 etc. ).
– RegEx ( define with RegEx the value ).

GTM dataLayer attribute

custom gtm datalayer attribute

It segments visitors by the variable that is defined and pushed from the website database using Google Tag Manager dataLayer
Let’s say that your datalayer is pushing the age of the visitors from the database.
The conditions are:
– is ( it segments the visitors whose value of the dataLayer, from website database, is identical to the one introduced in the value field )
Ex. Include -> GTM datalayer attribute – > datalayer attribute name – > is – > 20
This segment targets only the visitors, registered in your database, who have 20 years old.
– contains ( it segments the visitors whose value of the dataLayer, from website database, contains the one introduced in the value field )
Ex. Include -> GTM datalayer attribute – > datalayer attribute name – > contains – > 2
This segment targets only the visitors, registered in your database, that have 2 included in their age.
– start with ( it segments the visitors whose value of the dataLayer, from website database, starts with the one introduced in the value field )
Ex. Include -> GTM datalayer attribute – > datalayer attribute name – > start with – > 2
This segment targets only the visitors, registered in your database, whose age stars with 2 ( 2, 22 etc. ).
– end with ( it segments the visitors whose value of the dataLayer, from website database, ends with the one introduced in the value field )
Ex. Include ->GTM datalayer attribute – > datalayer attribute name – > end with – > 2
This segment targets only the visitors, registered in your database, whose age ends with 2 ( 12, 32 etc. ).
– lower than ( it segments the visitors whose value of the dataLayer, from website database, is lower than the one introduced in the value field )
Ex. Include -> GTM datalayer attribute – > datalayer attribute name – > start with – > 30
This segment targets only the visitors, registered in your database, whose age are under 30 ( 29, 28 etc. ).
– greater than ( it segments the visitors whose value of the dataLayer, from website database, is greater than the one introduced in the value field )
Ex. Include -> GTM datalayer attribute – > datalayer attribute name – > start with – > 19
This segment targets only the visitors, registered in your database, whose age are upper than 19 ( 20, 22 etc. ).
– RegEx ( define with RegEx the value )

g. Technology:

IP address

technology ip address

This parameter segments visitors by their IP address.

In order to find out your IP address click here.

The conditions are:
– is ( it segments the visitors whose IP address is identical to the one introduced in the value field )
Ex. Include -> IP address – > is – > 19.896.567
– contains ( it segments the visitors whose IP address contains the one introduced in the value field )
Ex. Include -> IP address – > contains – > 896
– start with (it segments the visitors whose IP address starts with the one introduced in the value field )
Ex. Include -> IP address – > start with – > 19
– end with ( it segments the visitors whose IP address ends with the one introduced in the value field )
Ex. Include -> IP address – > end with – > 567
– RegEx ( define with RegEx the value ).

Device type

technology device type

It segments the visitors based on which device they’re using when they are accessing your website: desktopphone or tablet.

Operating system

technology operating system

This parameter segments visitors by their device operating system ( WindowsMacOSLinuxiOS or Android ) when they are accessing your website.

Browser name

technology browser name

It segments visitors by the browser ( ChromeFirefoxOperaSafariInternet Explorer) they’re using to access your website.

Browser version

technology browser version

This parameter segments visitors by the version of the browser used to access your website. 
The conditions are:
– is ( it segments the visitors whose browser version is identical to the one introduced in the value field )
– lower than ( it segments the visitors whose browser version is lower than the one introduced in the value field ) 
– greater than ( it segments the visitors whose browser version is greater than the one introduced in the value field )

Browser language

technology browser language

It segments visitors by the language set up into the browser at the moment they are accessing your website.

Screen width

technology screen width

This parameter segments visitors by their device screen width ( pixels ). 
The conditions are:
– is ( it segments the visitors whose screen width is identical to the one introduced in the value field )
Ex. Include -> Screen width – > is – > 1000
– lower than ( it segments the visitors whose screen width is lower than the one introduced in the value field ) 
Ex. Include -> Screen width – > lower than – > 1000
– greater than ( it segments the visitors whose screen width is greater than the one introduced in the value field )
Ex. Include -> Screen width – > greater than – > 600

Screen height

technology screen height

This segments visitors by their device screen height ( pixels ). 
The conditions are:
– is ( it segments the visitors whose screen height is identical to the one introduced in the value field )
Ex. Include -> Screen height – > is – > 800
– lower than ( it segments the visitors whose screen height is lower than the one introduced in the value field ) 
Ex. Include -> Screen height – > lower than- > 700
– greater than ( it segments the visitors whose screen height is greater than the one introduced in the value field )
Ex. Include -> Screen height – > greater than – > 600

Javascript variable

technology javascript variable

It segments visitors by the data the variable returns. It can be a value generated dynamically on spot or some value about the user that you’ve recorded into your database. In order to use it, you must have implemented a Javascript variable defined in the source code of your website that returns the data you wish in order for Omniconvert to read it.
Let’s say that is a variable that pushes the total of the cart.
The conditions are:
– is ( it segments the visitors whose value of the javascript variable is identical to the one inserted in the value field )
Ex. Include -> Javascript variable – > Javascript variable name – > is – > 200
This segment targets only the visitors that have 200 in their cart.
– contains ( it segments the visitors whose value of the javascript variable contains the one inserted in the value field )
Ex. Include -> Javascript variable – > Javascript variable name – > contains – > 200
This segment targets the visitors whose cart contains 200 ( 2200, 15200, 20026 etc. ).
– start with ( it segments the visitors whose value of the javascript variable starts with the one inserted in the value field )
Ex. Include -> Javascript variable – > Javascript variable name – > start with – > 200
This segment targets the visitors whose cart start with 200 ( 2004, 200546 etc. ).
– end with ( it segments the visitors whose value of the javascript variable ends with the one inserted in the value field )
Ex. Include -> Javascript variable – > Javascript variable name – > end with – > 200
This segment targets the visitors whose cart end with 200 ( 4200, 546200 etc. ).
– lower than ( it segments the visitors whose value of the javascript variable is lower than the one inserted in the value field ) 
Ex. Include -> Javascript variable – > Javascript variable name – > lower than – > 200
This segment targets the visitors whose cart is lower than 200 ( 199, 25 etc. ).
-greater than ( it segments the visitors whose value of the javascript variable is greater than the one inserted in the value field )
Ex. Include -> Javascript variable – > Javascript variable name – > greater than – > 200
This segment targets the visitors whose cart is greater than 200 ( 201, 1955 etc. ).
-RegEx ( define with RegEx the value )

Internet Service Provider

technology internet service provider

This condition segments visitors based on the Internet service provider they are using.

Let’s say you are using Vodafone on your mobile device and you have mobile data on it.
If you access a website where an Omniconvert experiment is running and he has a segmentation with a condition like the one above, you will be able to see the experiment.

The conditions you can use are:

– is ( it segments the visitors whose ISP is identical to the one inserted in the value field )
Ex. Include -> Internet service provider – > is – > VODAFONE
This segment targets only the visitors that are using the internet from Vodafone.
– contains ( it segments the visitors whose ISP name contains the part in the value field )
Ex. Include -> Internet service provider – > contains – > DAFONE
This segment targets the visitors whose ISP name contains  “DAFONE”
– start with ( it segments the visitors whose ISP name starts with what has been inserted in the value field )
Ex. Include -> Internet service provider – > start with- > VODA
This segment targets the visitors whose ISP name start with “VODA”. ( This can be for example: Vodafone, Vodanet, VodaLan etc )
– end with ( it segments the visitors whose ISP name ends with the one inserted in the value field )
Ex. Include -> Internet service provider – > start with- > FONE
This segment targets the visitors whose ISP name end with “FONE”.   ( This can be for example: Vodafone, Panafone, Intelfone etc
-RegEx ( define with RegEx the value )

h. Previous Surveys

previous surveys

This criterion segments visitors by the answers they gave to a certain Survey that is/was active.

i. SalesManago

salesmanago

It is a software that scans the behavior of the visitors on your website. By using this software you can segment visitors by a certain parameter that followed their steps.
The conditions are:
– is ( it segments the visitors whose value of the parameter is identical to the one inserted in the value field )
– contains ( it segments the visitors whose value of the parameter contains the one inserted in the value field ) 
– start with ( it segments the visitors whose value of the parameter starts with the one inserted in the value field )
– end with ( it segments the visitors whose value of the parameter ends with the one inserted in the value field )
– lower than ( it segments the visitors whose value of the parameter is lower than the one inserted in the value field )
-greater than ( it segments the visitors whose value of the parameter is greater than the one inserted in the value field )
– RegEx ( define with RegEx the value )

This segmentation can be applied only if you have this software installed on the same website with our tracking code.

Shopping Basket