https://www.omniconvert.com/nexus/updates/ Product updates for Nexus by Omniconvert: new AI agents, integrations, creative and landing page tools, and fixes, newest first. en Thu, 17 Sep 2026 00:00:00 GMT https://www.omniconvert.com/nexus/updates/#role-dashboards https://www.omniconvert.com/nexus/updates/#role-dashboards Thu, 17 Sep 2026 00:00:00 GMT New Dashboard Home in Nexus by Omniconvert now opens on the dashboard for your role: Store, Ads or Creative. Choose the KPI cards that matter to you, set a monthly target for each, and see findings with an estimated impact range. • New KPIs, including POAS, refund rate, CAC, NPS and subscribers • A Daily Brief strip at the top of every dashboard https://www.omniconvert.com/nexus/updates/#ad-tracking-page https://www.omniconvert.com/nexus/updates/#ad-tracking-page Wed, 16 Sep 2026 00:00:00 GMT New Ads A new Ad tracking page under Performance lists your live ads that lack the tracking needed to tie orders to them, sorted by spend. Each row gives the reason and a link to fix it in Ads Manager or Google Ads. • Checks your Google Ads account-level tracking suffix • Flags ads whose landing page is not on your store https://www.omniconvert.com/nexus/updates/#concepts-tab https://www.omniconvert.com/nexus/updates/#concepts-tab Tue, 15 Sep 2026 00:00:00 GMT New Creative See the 29 built-in creative concepts Nexus by Omniconvert works with, plus any you add. Create, edit or retire your own, and see how many of your ads use each one. • Search, filter and sort by concept, type and number of ads • A concept cannot be retired while ads still use it https://www.omniconvert.com/nexus/updates/#store-status https://www.omniconvert.com/nexus/updates/#store-status Wed, 09 Sep 2026 00:00:00 GMT New Platform Settings › Store Status is out of beta. Check that each scheduled data import ran on time, see any errors that affect your store, and spot gaps in your Shopify product category coverage. https://www.omniconvert.com/nexus/updates/#triple-whale-integration https://www.omniconvert.com/nexus/updates/#triple-whale-integration Sun, 06 Sep 2026 00:00:00 GMT New Integrations Connect Triple Whale from Settings › Integrations. Nexus by Omniconvert syncs it every day and uses its attribution to tie orders to individual ads, and a sync activity view shows how each day's sync went. • You are asked to connect it when Triple Whale is found on your store https://www.omniconvert.com/nexus/updates/#free-gift-costs https://www.omniconvert.com/nexus/updates/#free-gift-costs Tue, 01 Sep 2026 00:00:00 GMT New Profit In Settings › Products, decide how the cost of free gifts is handled: leave it out of product costs, count it on the gift, or count it on the paid product it came with. Affected products are recalculated at once. https://www.omniconvert.com/nexus/updates/#repeat-revenue-per-ad https://www.omniconvert.com/nexus/updates/#repeat-revenue-per-ad Sun, 30 Aug 2026 00:00:00 GMT New Ads See what the customers each ad brought in have spent since their first order. The ads table has a Repeat revenue column next to True Profit, and each ad's detail view shows its payback curve. • A payback tile on the Media Buyer brief • Insight cards for ads that repeat revenue has already paid back https://www.omniconvert.com/nexus/updates/#simpler-menu https://www.omniconvert.com/nexus/updates/#simpler-menu Thu, 27 Aug 2026 00:00:00 GMT Improved Platform The menu of Nexus by Omniconvert is now organised around what you do. Insights holds products, customers, CX and competitors. Create holds strategy and production. Performance holds results, campaigns and audiences. • Competitors sit beside Products, Customers and CX • Audiences are next to Campaigns again https://www.omniconvert.com/nexus/updates/#guided-setup https://www.omniconvert.com/nexus/updates/#guided-setup Tue, 25 Aug 2026 00:00:00 GMT New Onboarding New stores start with a guided setup: connect your data sources, confirm a brand board filled in from Shopify, pick a product and a concept, and get your first ad drafts while your store data imports. • Brand colours and slogan are taken from Shopify • Choose a guided or a fully automatic route • An email tells you when your store data is ready https://www.omniconvert.com/nexus/updates/#angle-explorer https://www.omniconvert.com/nexus/updates/#angle-explorer Tue, 11 Aug 2026 00:00:00 GMT New Creative See every marketing angle found for your store in one place: each core idea, its variations and the ad spend behind it, with search and filters. It is under Create › Strategy › Angles. • Add your own angles by hand https://www.omniconvert.com/nexus/updates/#creative-wizard https://www.omniconvert.com/nexus/updates/#creative-wizard Fri, 07 Aug 2026 00:00:00 GMT New Creative Pick a product and a concept, and the Creative Wizard generates image ad drafts side by side from more than one AI image model. Keep the ones you like and they go to Studio, ready to edit and publish. • Product cards show 30-day sales, visits and active ads • Keep or discard drafts in bulk • Past runs are under Create › Creative Runs https://www.omniconvert.com/nexus/updates/#acquisition-mer https://www.omniconvert.com/nexus/updates/#acquisition-mer Tue, 04 Aug 2026 00:00:00 GMT Improved Ads The Media Buyer Daily Brief now measures efficiency as aMER: new-customer revenue divided by total ad spend. Sales from returning customers no longer make your ads look more efficient than they are. https://www.omniconvert.com/nexus/updates/#winning-ad-criteria https://www.omniconvert.com/nexus/updates/#winning-ad-criteria Tue, 28 Jul 2026 00:00:00 GMT New Ads In Settings › Ads › Winning ads, set your own winner criteria with AND/OR rules on metrics such as ROAS and new-customer cost per acquisition. Preview which ads qualify and why, and have winners marked every night. • Separate criteria per campaign (added in August) • Auto rules are in the same place, under Settings › Ads https://www.omniconvert.com/nexus/updates/#audiences-shopify-properties https://www.omniconvert.com/nexus/updates/#audiences-shopify-properties Mon, 20 Jul 2026 00:00:00 GMT Improved Audiences The Audience Builder can now filter on Shopify customer tags, country, language, currency, account state, verified email, SMS marketing consent and tax-exempt status. https://www.omniconvert.com/nexus/updates/#creative-library https://www.omniconvert.com/nexus/updates/#creative-library Fri, 17 Jul 2026 00:00:00 GMT New Creative Upload your brand images, organise them in folders with tags, and browse them next to the creatives generated for you. Insert any image into a Studio design, or start a new design set from it. https://www.omniconvert.com/nexus/updates/#testing-backlog https://www.omniconvert.com/nexus/updates/#testing-backlog Thu, 25 Jun 2026 00:00:00 GMT New Creative Save the market angles your competitors use that you have not tried yet. Track each one as To test, Briefed, Tested or Dismissed, and turn any of them into an ad brief in one click. https://www.omniconvert.com/nexus/updates/#brief-feedback https://www.omniconvert.com/nexus/updates/#brief-feedback Tue, 23 Jun 2026 00:00:00 GMT New Creative Approve, iterate or reject each AI ad brief and leave structured feedback. Nexus by Omniconvert adapts the brief for you, and your feedback shapes the playbook it uses for future briefs. • Optional auto-approve for briefs that score 95 or higher • All your feedback in one list, under Settings › Feedback https://www.omniconvert.com/nexus/updates/#mcp-server https://www.omniconvert.com/nexus/updates/#mcp-server Fri, 19 Jun 2026 00:00:00 GMT New Integrations Nexus by Omniconvert now works as an MCP server. Create a token in Settings › MCP, then ask Claude, Cursor or another MCP assistant about your sales, customers and ads, or start actions that ask you to confirm first. • Setup guides and example prompts for each assistant • Per-store tokens you can rotate or revoke • Sign-in connection for Claude connectors (added in July) https://www.omniconvert.com/nexus/updates/#nps-insights https://www.omniconvert.com/nexus/updates/#nps-insights Wed, 17 Jun 2026 00:00:00 GMT New Customer intelligence When your store has NPS survey data, CX › NPS shows scores by segment, product, category and location, trends over time, the link between NPS and lifetime value, and a daily AI summary of detractor themes. • NPS signals also feed your insights and product ad briefs https://www.omniconvert.com/nexus/updates/#customer-intelligence https://www.omniconvert.com/nexus/updates/#customer-intelligence Wed, 17 Jun 2026 00:00:00 GMT New Customer intelligence See how your customers split across RFM segments, how they move between segments over time and which customers are due to buy again, and browse every customer with filters. • Segment Overview, Transitions and Cross-Dimensions views • Repurchase Signals and an All Customers table https://www.omniconvert.com/nexus/updates/#blueshift-integration https://www.omniconvert.com/nexus/updates/#blueshift-integration Tue, 16 Jun 2026 00:00:00 GMT New Integrations Connect Blueshift to push your audiences to Blueshift lists and keep customer attributes, including NPS, in sync every day. Preview a sync before you run it in full. https://www.omniconvert.com/nexus/updates/#meta-ads https://www.omniconvert.com/nexus/updates/#meta-ads Sat, 30 May 2026 00:00:00 GMT New Integrations Connect your Meta ad account to bring Facebook and Instagram performance data into Nexus by Omniconvert, and publish the ads it makes straight to Meta. https://www.omniconvert.com/nexus/updates/#launch-monitor https://www.omniconvert.com/nexus/updates/#launch-monitor Tue, 26 May 2026 00:00:00 GMT New Ads Launch Monitor tracks your newly launched ads against your own benchmark click-through rate. Pause or archive an underperformer and, if you want, queue a replacement brief in the same step. • Search, filters and sortable columns • A summary of your auto rules on the same page https://www.omniconvert.com/nexus/updates/#audience-builder https://www.omniconvert.com/nexus/updates/#audience-builder Tue, 26 May 2026 00:00:00 GMT New Audiences Build audiences from your customer data, preview their size, and sync them to Meta Custom Audiences and Google Customer Match, rebuilt every day. Audience Insights suggests ready-made audiences with their size and value. • Lookalike audiences • Attach audiences when you publish ads https://www.omniconvert.com/nexus/updates/#morning-brief https://www.omniconvert.com/nexus/updates/#morning-brief Mon, 25 May 2026 00:00:00 GMT New Dashboard Each morning starts with an AI-written brief: yesterday's revenue and orders, what needs attention, and the opportunities, with a prioritised actions feed. The Ads dashboard adds a daily brief on spend, CPM anomalies and ad fatigue. • Insights ranked by estimated revenue impact • Mark each insight in progress, resolved or dismissed https://www.omniconvert.com/nexus/updates/#auto-start-stop-rules https://www.omniconvert.com/nexus/updates/#auto-start-stop-rules Mon, 25 May 2026 00:00:00 GMT New Ads Set rules that pause underperforming ads, or launch a new variant when a winning ad fades. Every decision goes to a queue you can review, with a Run now option. Rules stay off until you switch them on. https://www.omniconvert.com/nexus/updates/#google-ads-publishing https://www.omniconvert.com/nexus/updates/#google-ads-publishing Mon, 18 May 2026 00:00:00 GMT New Ads Publish Search, Display, Performance Max, Demand Gen and YouTube video ads built in Nexus by Omniconvert, attach your audiences, and choose the conversion goal to optimise for. • Asset groups built to reach a good Ad Strength • Changes to campaign dates sync back to Google Ads https://www.omniconvert.com/nexus/updates/#creative-studio https://www.omniconvert.com/nexus/updates/#creative-studio Fri, 08 May 2026 00:00:00 GMT New Creative Turn an approved ad brief into a design set with a version for every placement, in up to nine aspect ratios including Google Display and Performance Max. Backgrounds extend automatically to fit each size. • Edit the brief's copy before you generate • Generation runs in the background https://www.omniconvert.com/nexus/updates/#competitor-ad-library https://www.omniconvert.com/nexus/updates/#competitor-ad-library Wed, 22 Apr 2026 00:00:00 GMT New Competitors Your competitors' ads are collected into one library, and each is broken down by format, hook, pacing and call to action. Creative Radar charts their creative patterns, with Video Anatomy and Format Face-Off views.