It's time for Customer Value Optimization in eCommerce

reveal full (2)

1

Acquiring customers is more expensive than ever

2

Companies have to shift from product-centricity to customer-centricity

3

Customer Value Optimization becomes the real differentiator

It's time for Customer Value Optimization in eCommerce

reveal full (2)

1

Acquiring customers is more expensive than ever

2

Companies have to shift from product-centricity to customer-centricity

3

Customer Value Optimization becomes the real differentiator

It's time for Customer Value Optimization in eCommerce

Why?

1

Acquiring customers is more expensive than ever

2

Companies have to shift from product-centricity to customer-centricity

3

Customer Value Optimization becomes the real differentiator

On June, 24th 2020 we rewrite the way we look at our customers!

Let’s focus on Customer Value Optimization!

On June, 24th 2020 we rewrite the way we look at our customers!

Let’s focus on Customer Value Optimization!

Event: The Birth of Customer Value Optimization

  • Online
  • Wednesday, June 24, 7PM EEST, 5PM UK time, 12PM EDT (US)
  • 1h 30'

By registering to this event you consent to Omniconvert processing your data and sending you communication materials. For more information on how Omniconvert is commited to respect and protect your data privacy please check our terms and conditions here

Event: The Birth of Customer Value Optimization

  • Online
  • Wednesday, June 24, 7PM EEST, 5PM UK time, 12PM EDT (US)
  • 1h 30'

By registering to this event you consent to Omniconvert processing your data and sending you communication materials. For more information on how Omniconvert is commited to respect and protect your data privacy please check our terms and conditions here

7PM EEST – 7:20 PM EEST

20 minutes Reveal tour

The experts

Valentin Radu

CEO @Omniconvert

Guido Jansen

Customer Experience Optimization manager  

Tim Kilroy

Performance Marketing & Agency Coach & Mentor

Shanelle Mullin

Conversion rate Optimization @Shopify

Dragos Brinza

Head of Digital @Decathlon

Tim Ash

Marketing Keynote, Trainer & Advisor

7:20PM EEST – 7:40PM EEST

Dragos Brinza (Decathlon) – Valentin Radu (Omniconvert) – How has Reveal changed the understanding of data at Decathlon

7PM EEST – 7:20 PM EEST

20 minutes Reveal tour

7:40PM EEST – 8:30PM EEST

Panel: Tim Kilroy, Shanelle Mulin, Guido Jansen, Valentin Radu, Tim Ash Customer Value Optimization – Why Customer Value Optimizaton is vital for eCommerce Growth

7:40PM EEST – 8:30PM EEST

Panel: Tim Kilroy, Shanelle Mulin, Guido Jansen, Valentin Radu

Customer Value Optimization – Why Customer Value Optimizaton is vital for eCommerce Growth

7:20PM EEST – 7:40PM EEST

Dragos Brinza (Decathlon) – Valentin Radu (Omniconvert) – How has Reveal changed the understanding of data at Decathlon

7PM EEST – 7:20 PM EEST 

20 minutes Reveal tour

7:20PM EEST – 7:40PM EEST 

Dragos Brinza (Decathlon) – Valentin Radu (Omniconvert) – How has Reveal changed the understanding of data at Decathlon

7:40PM EEST – 8:30PM EEST 

Panel: Tim Kilroy, Shanelle Mulin, Guido Jansen, Valentin Radu, Tim Ash

Customer Value Optimization – Why Customer Value Optimizaton is vital for eCommerce Growth

The experts

Valentin Radu

CEO @Omniconvert

Guido Jansen

Customer Experience optimization manager / innovator / facilitator

Shanelle Mullin

Conversion Rate Optimization Lead @Shopify

Tim Kilroy

Performance Marketing Agency Coach & Mentor

Tim Ash

Marketing keynote, Trainer & Advisor

Dragos Brinza 

Head of Digital @Decathlon

This event is for you if you are

An eCommerce & Retail company or financial institute that are customer centric

An eCommerce manager that want an alternative to expensive acquisition tactics

eCommerce professionals that want to replace EXCEL work WITH automated work

An eCommerce & Retail company or financial institute that is customer centric

An eCommerce manager that wants an alternative to expensive acquisition tactics

eCommerce professionals that want to replace EXCEL work WITH automated work

Join the birth of Customer Value Optimization

Learn about Customer Value Optimization and Why is vital for eCommerce

Meet famous experts that work with large brands like Google, Expedia
See another pespective for your eCommerce
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Learn how Reveal can help retain your customers more and make smarter decisions regarding your acquisitions

Join the birth of Customer Value Optimization

What you will learn

  • Why Customer Value Optimization matters so much and is more cost-efficient than other acquisition strategies
  • How to look differently at what is really going on with the vital KPIs for your eCommerce: LTV, NPS, CoCA
  • How to monitor and define A retention program for all the touchpoints in the customer journey
  • How to identify your ICP to help you find the best audience to target
  • How to segment the customers based on their recency, frequency, monetary value
  • How to personalise the web experience and email campaigns according to the segment they’re in
  • Why Customer Value Optimization matters so much and is more cost-efficient than other acquisition strategies
  • How to look differently at what is really going on with the vital KPIs for your eCommerce: LTV, NPS, CoCA
  • How to monitor and define A retention program for all the touchpoints in the customer journey
  • How to identify your ICP to help you find the best audience to target
  • How to segment the customers based on their recency, frequency, monetary value
  • How to personalise the web experience and email campaigns according to the segment they’re in
eCommerce companies need to obsess over LTV. 2+ decades have gone into companies mastering CAC and we're all pretty good at it, which means it's getting more expensive every day. The opportunity is in the part of the buyer's journey we're all pretty bad at - customer success/retention/LTV.
Sam Mallikarjunan
Author of the book "How to Sell Better Than Amazon"
  • Why Customer Value Optimization matters so much and is more cost-efficient than other acquisition strategies
  • How to look differently at what is really going on with the vital KPIs for your eCommerce: LTV, NPS, CoCA
  • How to monitor and define A retention program for all the touchpoints in the customer journey
  • How to identify your ICP to help you find the best audience to target
  • How to segment the customers based on their recency, frequency, monetary value
  • How to personalise the web experience and email campaigns according to the segment they’re in

… and how comes into play

… and how comes into play

The story of Reveal

2009

valentin

Valentin, our CEO realizes that tracking CLV is vital as the CAC at his eCommerce grew a lot

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We launch Omniconvert Explore, aiming to improve conversions

2013

2016

After analyzing a lot of one of our customer’s data, we realized the impact that NPS and RFM segmentation have on CLV

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We start developing Reveal, after messing with a lot of excel sheets and BI solutions to do manual RFM segmentation and track CLV

2018

2019

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The beta version of Reveal is released and we closely work with our first customers

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Reveal is integrated with Shopify, empowering any eCommerce merchant to understand & improve CLV, for free, until the end of the year.

2020

Event: The Birth of Customer Value Optimization

  • Online
  • Wednesday, June 24, 7PM EEST, 5PM UK time, 12PM EDT (US)
  • 1h 30'

By registering to this event you consent to Omniconvert processing your data and sending you communication materials. For more information on how Omniconvert is commited to respect and protect your data privacy please check our terms and conditions here

A few of our happy customers