Business-to-consumer or B2C marketing deals with marketing the product to the consumers instead of other businesses. For this type of marketing, experts take three factors into account, the size, need, and speed. The size of B2C purchase is usually small and unlike the business purchases where the client has a particular image of what they need, the consumers usually realize their need for a product after seeing it on display. Moreover, the consumers do not take much time in making purchasing decisions since seconds are enough to decide if they are buying on impulse and perhaps a few weeks are enough if the shopping is pre-planned. Also, this type of buying decision is made by one or two people, unlike businesses where the whole department is involved in the buying procedure.
How Does B2C Marketing Work?
For effective B2C marketing, it is essential that the consumer psyche is kept in mind before designing marketing campaigns. As such, it mainly revolves around advertisements, storefronts, internet as well as direct marketing, and discount offers. The aim is to convert shopper into buyers.
Based on the industry, some of the most popular B2C marketing utilized for boosting the sales of consumer-based products are as follows:
- Computer and Gadget Industries: They usually use the idea of making consumer’s life easy and making the marketing experience fun to market their products.
- Drug Companies: In most countries, marketing drugs directly to the consumers is not allowed in the United States, they are marketed in a way that hints to the consumers that they need to ask their doctor’s permission before using the meds.
- Game and Software companies: They use different strategies such as Electronic Entertainment Expo or E3 for spreading the word about their products.
- Fashion Industry: They use the ever changing idea of fashion for marketing and selling their products. Moreover, they use discount offers for making their products more appealing to the consumers.
- Food Industry: In case of restaurants, the ambience and reputation are also marketed in addition to the food. Similarly stores market their edible products through packaging discount offers, and in-store displays.