A category page, as the name states, defines a category on the website. This is quite commonly used by major blogging websites like WordPress. It is also very common on e-commerce websites. A category page defines a certain category and contains only the elements that come under its umbrella.
For instance, a social media blogging website may have a separate category titled ‘Search Engine Optimization’ where it will only contain posts related to SEO. A category page can further have several subcategories that allow developers to tidy up the website in case there is a large amount of content to be displayed. A category page is hierarchical. This means that not only can sub-categories be assigned to it, but even those sub-categories can be further divided if required.
How Does It Help?
The practice of adding categories to your page not only makes it easier to post content but also allows great ease for the user to find what they are looking for. Taking the same example mentioned above, a user who wants to read blogs about SEO can simply jump to the category. Adding subcategories to a category only goes on to make surfing much easier for the user. In short, while focusing on a certain subject, the category page acts as an index for it.
The fact that a category page is hierarchical also helps users. This is mainly because the hierarchical ladder is among the most commonly understood platforms all around the world. Setting up a website in such a way makes it easier for the user to find and visit the exact information being searched over the website.
Why to Use It?
Websites that are well-categorized, where the content is laid out properly, tend to attract more people than a website that has content scattered all over it. In other words, a category page helps in increasing the usability of a website, which in turn acts as a factor in lead-generation.