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Click through page is an intermediary page between the click and the conversion. It is meant to prepare and convince the user to convert, by presenting the unique selling proposition.
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See more definitions for Digital Marketing & eCommerce terms:
Short intro to conversion rate optimization Before starting the conversion rate optimization process, one should know a few basic things
Eye-tracking is the process of electronically locating the point of your website visitors’ gaze and of following and recording the
A category page, as the name states, defines a category on the website. This is quite commonly used by major
The on-load popup is one of the simplest and most commonly encountered types of popup. It appears on the screen
The click-through rate is a ratio that shows the percentage of people who click on your advertisement after being exposed
The baseline conversion rate defines the current conversion rate of the page you want to test. It is expressed as percentage and
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