What is...

Confidence interval

In market research, a confidence interval defines an estimated interval of values which is likely to include an unknown population parameter. Each confidence interval is calculated for a sample from a given population and gives us an idea about how certain we are about the unknown parameter. Common values for the confidence range are 90%, 95%, and 99%.

Shopping Basket

Get a data-driven strategy to help you fight the impact of Covid-19 on your online business

  • REPORTING Fluctuations in website performance and user behaviour
  • ACTIONABLE INSIGHTS Optimisations based on current trends and shifts in demand
  • RECOMMENDATIONS Adapt marketing and messaging tactics to your audience

ASK FOR DETAILS