E-mail marketing

E-mail marketing is a marketing technique that consists in sending promotional and commercial messages to subscribers or customers via e-mail. It is a form of direct online marketing, and can be used for a variety of business and marketing goals, from building customer loyalty to encouraging sales or promoting new products, collections or services.

E-mail marketing should be differentiated from spam e-mails, as the former involves sending marketing messages only to customers or subscribers who have previously agreed to receive such materials. This form of advertising has the advantage of being highly targeted and cost efficient.