In social media, the term engagement can refer to any form of interaction on the user’s part, from liking your page or commenting on a post to sharing, retweeting, +1-ing or reacting in any other manner. The action is deliberate and shows that the user is interested in what you share, and wants to show support by reacting to your post. A good user engagement rate shows that you have a strong connection with your audience and is what most marketers and social media coordinators aim for.