Eye-tracking is the process of electronically locating the point of your website visitors’ gaze and of following and recording the movement of their point of gaze with the purpose of identifying those areas of your website that catch the attention of users, as well as the “dead” sections of your page that could use some optimization. By following the users’ eye flow, or the way their eyes move on a page, you can predict on what elements of your website they will click and you can place your CTAs and most important content in those areas.
Optimize your customer journey with data driven decisions.
Test your insights. Run experiments. Win. Or learn. And then win.
Your customers have the key to unlock your company’s growth. Give them the voice they deserve.
Acquisition matters. But retention matters more. Understand, monitor & nurture the best customers.
Hundreds of interactive, simultaneous experiments on your eCommerce website. On autopilot.