Eye flow (Eye tracking)

Eye tracking is the process of electronically locating the point of your website visitors’ gaze and of following and recording the movement of their point of gaze with the purpose of identifying those areas of your website that catch the attention of users, as well as the “dead” sections of your page that could use some optimization. By following the users’ eye flow, or the way their eyes move on a page, you can predict on what elements of your website they will click and you can place your CTAs and most important content in those areas.