What is...

Internal Linking

Internal Linking is the structure of hyperlinks inside a website. It influences the user’s path through the website and, therefore, it is highly important for usability and UX. It is also important for SEO because search engines decide what pages are important by seeing which pages get the most links from websites. Also, search engines get a clue about a webpage’s relevance for a keyword by looking to link anchors, including internal links.

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  • REPORTING Fluctuations in website performance and user behaviour
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  • RECOMMENDATIONS Adapt marketing and messaging tactics to your audience