What is...

Latent conversion

Latent conversion or delayed conversion is a term used in online marketing for defining those visitors who may visit your website several times, click on your landing page and browse through your website without converting immediately. Instead of turning into leads or customers from the first visit, these users convert later, hence the term “latent”. Delayed conversions are just as important as immediate ones and should be taken into consideration when optimizing a page and writing the CTAs.

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