Marketing automation

Marketing automation is a concept that defines the usage of software - technologies, platforms and tools - for automating marketing actions such as publishing on social media, sending marketing e-mails and newsletters, segmenting the customer database, managing campaigns, optimizing conversions or analyzing and measuring results.

In large lines, this term refers to all those repetitive marketing tasks that can be streamlined, automated and measured faster using a marketing automation platform. The purpose of marketing automation solutions is to support growth by increasing operational efficiency, driving more traffic and leads, closing more deals, engaging more visitors and so on.