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See more definitions for Digital Marketing & eCommerce terms:Â
What is conversion rate marketing Conversion rate marketing (aka conversion marketing) is a set of marketing activities that have as the
A cart page is an essential part of an e-commerce website. It is the page where users can pile up what they
In website analytics, a tracking code is a snippet of JavaScript code that tracks the activity of a website user
Business-to-consumer or B2C marketing deals with marketing the product to the consumers instead of other businesses. For this type of
Website personalization (aka web personalization) is an increasingly common online marketing technique for increasing the relevancy of the content by adapting
Heuristic Evaluation-What is it? Heuristic evaluation is a kind of inspection for usability. In this case, an expert who judges if
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