On-Scroll Popup is the pop up that appears on the screen of the user once he or she has had a certain amount of engagement with the website. This engagement is analyzed by the scrolling a user does over the website. After a few determined number of scrolls, the on-scroll popup emerges. This means that this popup only appears on the screen after the user has spent a certain amount of time on the website.
How Does It Help?
On-scroll popup have become increasingly common. The fact that they are shown to users who have spent a certain amount of time on the website means that there is a fair possibility that the user might be interested in something there. This is where an on-scroll popup plays its role. It gives businesses the opportunity to provoke a buying decision out of a user who is not being able to make up his or her mind.
In other words, by using an on-scroll popup, e-commerce websites have the chance to turn leads in to actual sales. Furthermore, marketers have the option to choose the extent to which a user would have to scroll before getting the popup. A common percentage is thirty percent. This allows the markers to put the most valuable information about their product in the initial thirty percent of the page.
As a result, when the on-scroll popup appears with a call-to-action, the user already has enough information about the product to base his or her buying decision upon. The more the percentage of scroll, the higher will be the amount of information businesses offer their potential users before throwing a call-to-action at them.
What It Offers?
Using on-scroll popup offers a lot to the user as well as the marketer or the business. It can contain text like a headline and a body that tells users a couple of key benefits of the product or service they are looking into. It can also be designed to promote a call-to-action with different highlighted actionable fields. The button that calls to action also stands out making it more convenient as well as easy to navigate.