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Online Reputation Management is a practice related to PR, which consists of following and influencing a brand’s image in the online environment. SERPs for branded searches are the main focus in ORM. The purpose is to prevent negative content about the brand to be visible for the users in SERPs.
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See more definitions for Digital Marketing & eCommerce terms:
An A/B/n test is an A/B test with more than two variants. A/B/n testing is an online technique used for comparing one control
A trust badge or trust seal is a symbol placed on your website that ensures your visitors that the page
Upselling is a sales technique whereby the seller tries to convince the customer to purchase a product that is more
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