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Online Reputation Management is a practice related to PR, which consists of following and influencing a brand’s image in the online environment. SERPs for branded searches are the main focus in ORM. The purpose is to prevent negative content about the brand to be visible for the users in SERPs.
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See more definitions for Digital Marketing & eCommerce terms:
The hero image is the main banner placed on a web page, on the front or category page of an
‘Scroll Map’ is a tool that is used by online marketers to carefully analyze how website visitors scroll through their
Internal Linking is the structure of hyperlinks inside a website. It influences the user’s path through the website and, therefore, it
Cost per Acquisition (CPA) is one of the most important metrics that marketers should track and measure. Why? Because your
The baseline conversion rate defines the current conversion rate of the page you want to test. It is expressed as percentage and
The cost per thousand impressions (CPM, cost per mille) is the total amount an advertiser pays for 1,000 impressions on
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