In conversion rate optimization, segmentation marketing technique is of prime importance. Weather segmentation is becoming an increasing trend because of its capacity to convince visitors when its the right time for online shopping.
What is Weather Segmentation
According to research and observation, weather plays an important role in determining and predicting human behavior. For example, a sunny day makes one more productive while people prefer to stay inside and read during rainy weather. Based on such observations, weather segmentation is a marketing technique that uses weather conditions to predict how customers will behave. It allows the experts to develop better conversion rate optimization techniques that will result in sales improvement on their e-Commerce website.
What is the Impact of Weather Segmentation
Weather segmentation allows you to analyze the data traffic in order to learn about the conversion rate as it fluctuates on the basis of weather conditions. Once you identify the trends that temperature changes bring for your business, you can modify and optimize your business practices accordingly.
The weather segmentation technique can work wonders for your business. Based on the weather trends you can address your customers in a personal manner, which will help you stand out from the rest of your competitors, bringing your company in the top brands. Once your business is customized to work according to the changing moods of your customers, the traffic and revenue will increase as this will strengthen their confidence in your brand understanding how much you care for their needs.
Industry Based Weather Segmentation
Weather-based business practices vary based on the industry for which they are being used. Therefore, it is essential that marketers and brands know the trends in which weather has the power of affecting average order value, methods of purchase, and conversion rates. Although weather segmentation works for almost all types of industries, some industries draw more advantages by utilizing these techniques. These include:
- Fashion/clothing
- Automotive
- Beauty and cosmetics
- Sports
- Home and gardening
- Beverages
- Pharmacy
