Your best ad is hiding
in your 1-star reviews.

Before/after content takes weeks to produce. Ingredient concerns are buried in your detractor feedback. Your best UGC creator just went exclusive with a competitor.

Nexus: 840 AI agents mine your reviews for transformation stories, detect ingredient objections before they spread, and generate UGC-style campaigns ranked by profit. You adjust + supervise.

Stop guessing. Start scaling.

Secure your account & claim $1,000 → See how it works ↓

Limited to first 100 qualifying brands · No commitment until launch

From the team behind Omniconvert · 13 years in ecommerce optimization

LEROY MERLIN
+13.3%Conv. Rate
orange
CLX
+28.7%Conv. Rate
AliveCor
+25.1%Conv. Rate
nextbase
+26.1%Conv. Rate
bareMinerals
+6.5%Conv. Rate
CAT
DECATHLON
MaxMara
TEMPUR
auchan
ING
SharkNinja
Patagonia
AVON
CULTURE KINGS
Delta Faucet
Whirlpool
MERRELL
Shopify

Your next skincare campaign is a mood board, not a strategy

Today

Lead with “hydrating”? “Anti-aging”? “Clean beauty”?

Your agency says “clean beauty is trending.” Your TikTok creator wants to do “get ready with me.” Meanwhile, your 5-star reviews are full of “my skin at 25 vs. 35, this is the one thing I changed” stories. That’s your highest-converting angle. But nobody reads the reviews to find it.

Meta Ads Manager ⚠ 47 campaigns need review Campaign_Tracker_v7_FINAL_v2.xlsx Campaign ROAS Spend Status Summer_v4_broad 2.4x $4,200 ? Retarget_lookalike 1.1x $8,100 KILL? BFCM_holdover 3.1x $2,900 creative_test_final2 — TODO ❗ Google Analytics 4 68% bounce? sessions ↓12.3% (why?) ask agency about creative refresh?? check ROAS tmrw morning ⚠ 3 campaigns losing $14,200 this week No single source of truth · No priority signal · No profit context
“A lot of it is really just trying different things. Let’s try this and see if this works.”Krystal, Milky Mama (1M+ customers)
With Nexus

Your customers already told you the winning angle.

Nexus mines thousands of reviews to find before/after transformation stories, ingredient-specific praise, and the exact emotional language your customers use. “I finally feel confident without makeup” becomes your next headline. Not because you guessed. Because the data said so.

High Acquisition
Ad Fatigue Monitor
Creative Refresher
CTR for your 'Summer Sale' creative set has dropped by 45% over the last 7 days across Meta and TikTok, signaling audience saturation.
Impact: $6.8k – $9.8k Confidence: 52%
Issue
CTR for your 'Summer Sale' creative set has dropped by 45% over the last 7 days across Meta and TikT…
Action Agent
Auto-generate 5 new variations of the top-performing creative using different hooks.
Low Market
Trend Spotter
Content Aligner
Google Trends shows a +300% spike in 'Matcha Latte' interest; you have a relevant product hidden on page 3.
Impact: $4.1k – $6.1k Confidence: 94%
Issue
Google Trends shows a +300% spike in 'Matcha Latte' interest; you have a relevant product hidden on…
Action Agent
Move 'Matcha Mix' to homepage hero section.
High Product Draft
🐟
VitaBright Omega-3 Fish Oil 120ct
Product Intelligence
Product Intelligence detected 38% cross-purchase rate between Omega-3 and Collagen. No bundle creative exists.
Impact: +$6.2K/mo
Issue
Product Intelligence detected 38% cross-purchase rate between Omega-3 and Collagen. No bundle creative exists.
Action Agent
Lead with heart health data — EPA/DHA dosage comparison chart vs competitors.

Your detractors are telling you exactly why they churned.
You’re not listening.

Today

“Made my skin worse.” That’s in 340 reviews. You don’t know.

Your 1-star reviews contain a goldmine of objections: “broke me out,” “too greasy,” “fragrance gave me a rash.” These aren’t just complaints. They’re the exact reasons people abandon your product page. And your ads do nothing to address them.

Shopify GA4 Meta Ads Triple Whale Klaviyo Google Sheets 📊 Overview 🛒 Orders 📦 Products 💰 Finances 📈 Analytics Today's overview Total sales $24,310 ↑ 8.2% vs yesterday Sessions 4,891 ↓ 3.1% vs yesterday Conv. rate 2.87% — no context AOV $84.20 ? vs last week Orders over time (30d) 🗒 Copy to Sheets → sessions: 4,891 sales: $24,310 conv: 2.87% + check Meta, GA4, TW... Next: open GA4 → check sessions → switch to Meta → copy to spreadsheet → repeat ⏱ ~2.5 hrs every Monday morning 6 tools · no unified view · manual copy-paste · zero profit context
“We read reviews occasionally but there’s no system. Nobody is connecting what detractors say to what our ads promise.”DTC Skincare Brand, $14M revenue
With Nexus

Turn every objection into a campaign that pre-answers it.

Nexus segments review sentiment by ingredient, skin type, and concern. “Broke me out” clusters reveal which ingredients trigger which skin types. Your next ad pre-answers the objection: “Dermatologist-tested. Non-comedogenic. See the clinical results.” Objection handled before they even think it.

Nexus / Daily Brief Mon 8:04 AM · Auto-refreshed 🔍 Top signal Mobile conversion dropped 15% overnight Correlated with payment provider latency change (Stripe +800ms). Affects mobile only. Desktop unaffected. Cross-referenced: GA4 funnel · Shopify checkout · NPS drop (score −4 mobile segment) 💡 Suggested: Test 1-click checkout on mobile Estimated impact: +$47K/month true profit Add to queue → Dismiss Other signals today Klaviyo: At-risk segment growing +340 customers entered risk tier since Friday Est. $23K CLV risk Meta: 3 creatives approaching fatigue CTR decay pattern detected · Predicted peak in 4 days Brief ready → True Profit snapshot — last 7 days True Profit $38,240 ROAS (reported) 2.3x Waste detected -$6,120 If queue actioned this week +$47K forecast

ROAS says you’re winning.
Your margin says otherwise.

The illusion

Your ROAS is 2.8x. Your influencer is celebrating.

But premium skincare has high COGS. Influencer fees are climbing. That “free sample with purchase” campaign drove volume but the customers never came back for full-size. After ingredient costs, fulfillment, influencer commissions, and returns, what’s actually left?

ROAS: 2.8x
Revenue
COGS
Shipping
Returns
Ad + Infl.
Fees
True Profit
ROAS lies. Repeat purchase rate tells the truth.
“Our influencer campaigns look incredible on paper. But the customers they bring almost never reorder. We’re buying trial, not loyalty.”DTC Skincare Brand, $22M revenue
With Nexus

True Profit per campaign. Per influencer. Per SKU.

Nexus calculates True Profit after COGS, shipping, returns, influencer commissions, AND the repeat purchase value of customers you’re acquiring. A $5 sample campaign with 1.3x ROAS can be your most profitable if 55% convert to full-size repurchases within 60 days.

CampaignROASTrue ProfitVerdict
Influencer Serum Push 3.4x -12% One-time trial
$5 Sample + Follow-up 1.3x +27% 55% convert
Retargeting “Back in Stock” 4.1x -3% Heavy discounters

Your influencer campaign buys trial. Your sample campaign builds customers for life.

Your competitor is running “dermatologist-tested.”
You qualify for the same claim. You’re not using it.

Today

They turned your weakness into their strength.

Your competitor’s detractor reviews mention “irritation” and “chemical smell.” They launched a “fragrance-free, dermatologist-tested” campaign that directly addresses those objections. Your 5-star reviews say “finally a product that doesn’t irritate my sensitive skin” at 4.6x the rate. That’s the most valuable claim in skincare. You’re not running it.

“We don’t systematically analyze competitor reviews. We just check their Instagram.”DTC Beauty Growth Manager
With Nexus

Mine their weaknesses. Own the trust angle.

Nexus monitors competitor reviews and ad libraries. It classifies every creative by angle and hook, maps detractor themes against your promoter themes, and shows you the gap. “Sensitive skin approved” is your strongest claim and nobody is running it at scale. One click to generate the campaign.

What if every before/after story in your reviews, every ingredient objection, every competitor claim…
…became a ready-to-launch campaign in your dashboard?
What if you knew which influencer campaigns brought repeat buyers vs. one-time trial hunters…
…not just which ones had good ROAS?
What if your next creative wasn’t “should we do clean beauty or anti-aging?”…
…but a transformation story from your own customers, ranked by profit impact?

This isn’t theory. It’s inevitable.

Shopify
Meta Ads
Google Ads
GA4
Klaviyo
TikTok
Gorgias
Zendesk
Trustpilot
Reviews.io
Hotjar
Triple Whale
Recharge
Meta Ad Library
Yotpo
Judge.me
Competitor “fragile packaging” complaints spiked 340% this week
Competitor Intelligence Agent
TrustpilotReviews.ioMeta Ad Library
Mobile conversion down 15%. Correlated with payment provider rollout
Anomaly Detection Agent
GA4ShopifyHotjar
January creative cohort fatiguing. 12 days until CAC spike
Creative Decay Agent
Meta AdsGoogle AdsTriple Whale
Durability messaging vs. competitor fragility
Competitor Intelligence Agent
TrustpilotReviews.ioMeta Ad Library
+$47K/month est. True Profit
Mobile checkout 1-click redesign
Anomaly Detection Agent
GA4ShopifyHotjar
+$23K/month
Creative refresh for January cohort
Creative Decay Agent
Meta AdsGoogle AdsTriple Whale
+$15K/month potential
#1

Durability messaging vs. competitor fragility

Insight → Hypothesis → Brief → Ready to launch
+$47K
#2

Mobile checkout redesign

Confidence: 87%
+$23K
#3

Creative refresh: January cohort

Confidence: 78%
+$15K
20 ad creatives
+16 more variations
Landing page
LP preview
message-matched
Messaging Kernel: 100%
Supporting assets
Email sequence (5 emails)
Popup overlay
Survey (hypothesis validation)

“While theirs break, ours last”

Test durability messaging against competitor fragility
20 ads · 1 landing page · 5 emails · 1 popup
Estimated True Profit: +$47K/month
You decide. The engine executes.
✓
Meta AdsCampaign live
✓
Google AdsCampaign live
✓
Shopify siteLP overlay active
✓
KlaviyoEmail sequence triggered
10:03 AM. 16 minutes from insight to live campaign
Coffee’s still hot.
Durability messaging
Winner · 95% confidence
$127K
Revenue
3.8x
ROAS
$33K
Ad Spend
4.2
MER
True Profit uplift: +$12K/month
Auto-scaled: budget +50%
Checkout redesign
Paused
$41K
Revenue
2.1x
ROAS
$19K
Ad Spend
1.4
MER
Conversions +8% but lower-LTV customers. Net profit: −12%
Auto-paused at threshold
↻ Results feed back into the engine. The loop never stops.

The cost of doing it manually

0
% CAC increase for DTC brands, 2023–2025
Source: Industry benchmarks
3
hours/day spent assembling ecommerce analytics data
Source: Omniconvert research
2
weeks average creative production lag
Source: Agency benchmarks
0
% of ecommerce marketing time is operational
Source: Omniconvert interviews

Built for Shopify beauty brands doing $5M–$200M that want to stop guessing and start growing on real profit data.

If your detractor reviews contain ingredient objections your ads don’t address, we built this for you.
If your before/after UGC outperforms studio creative 3x and you only have 2 running, we built this for you.
If your competitor is running “dermatologist-tested” and you qualify for the same claim but don’t use it, we built this for you.
If your influencer ROAS looks incredible but the customers never reorder, we built this for you.

Join the first wave

Secure your account now.
Claim $1,000 in credits when we launch.

Early access

Every feature before public launch

Roadmap influence

Your pain shapes what we build

Founding pricing

Locked for life

$1,000 in credits

Applied at launch

What to connect (read-only access):

Shopify 🔒 read-only
Meta Ads 🔒 read-only
Google Ads 🔒 read-only
GA4 🔒 read-only
Secure your account & claim $1,000 →

No commitment until launch · Read-only access · Cancel anytime

The App Stack Era is over.
Welcome to the Autonomous Era.

Secure your account. Claim $1,000 in credits.
Limited to first 100 qualifying brands.

Secure your account & claim $1,000 →

Shopify, Meta, Google Ads, GA4 · Read-only access · No commitment until launch

Got questions?

Frequently asked questions

What is ecommerce marketing automation? +
Ecommerce marketing automation uses AI to automate the marketing decision layer: detecting growth opportunities, generating ad creatives and campaign packages, and optimizing spend for real profitability. Nexus connects Shopify, Meta Ads, and GA4 data to autonomously identify what to test, generate launch-ready assets, and measure true profit instead of ROAS.
How does Nexus reduce ecommerce CAC? +
Three ways: it identifies which campaigns are truly profitable after COGS, shipping, and returns. It monitors competitor ad libraries to find untapped messaging opportunities. And it enforces message coherence between ads and landing pages, eliminating the mismatch that inflates acquisition cost.
What is True Profit vs ROAS? +
ROAS measures revenue per dollar of ad spend but ignores cost of goods, shipping, returns, and platform fees. True Profit subtracts all these costs to show actual bottom-line contribution. A campaign with 3x ROAS can be deeply unprofitable once real costs are deducted. Nexus calculates True Profit for every campaign, ad, and product.
Does Nexus work with Shopify? +
Yes. Nexus is built for Shopify and Shopify Plus stores. It integrates with Shopify for product and order data, Meta Ads and Google Ads for campaign performance, GA4 for visitor analytics, and Klaviyo for email and SMS. All connections use read-only access.
How does Nexus handle ad creative fatigue? +
Nexus tracks creative decay curves: monitoring CTR decline, CPC increases, and frequency saturation. It forecasts when each creative will fatigue and tells you how many new creatives you need next month, before CAC climbs. Proactive replenishment instead of reactive scrambling.
What is customer lifetime value optimization? +
CLV optimization means making decisions based on total profit a customer generates over their entire relationship, not just the first purchase. Nexus integrates with Omniconvert Reveal’s RFM segmentation to connect every campaign to its CLV impact.
When does Nexus launch? +
Q2 2026 for the data insights beta with founding brands. Q4 2026 for full ad automation and AI experiments. Q1 2027 for complete autonomous operation. Brands who connect data now receive $1,000 in credits at launch.
What does the $1,000 credit cover? +
The $1,000 credit applies to your first 3 months after launch. No charge until the product goes live. Founding members also get early access, roadmap influence, and founding-member pricing locked for life.