A tested user is any visitor that is included in any experiment (A/B Testing, Personalization or Survey) and that you can see in the reporting area. For example, if you have an A/B Test where 500 users see the control page and 500 see the variation page, then you will consume 1,000 tested users in total.

Being marketing experts before anything else, we made every feature as simple as possible to implement by non-technical people. So, if you can copy and paste, you should be qualified enough to start using Omniconvert.

Actually, that’s good news, and it means that you have converted a lot already! Technically, the system notifies you by email and pauses all running experiments until your next billing cycle starts or until you decide to upgrade your account.

We provide you an initial script (a very simple piece of code) to be installed on your website. Additionally, to protect you from the dark side of coding, we have developed a wide range of plugins for multiple open source platforms (WordPress, Joomla, Magento etc.)

Most likely, if you decide to cancel, this would either be an absurd move or related to the fact that you’d have converted enough, you have too much money already or you simply want to retire. We have a lot of respect for senior citizens and believe they deserve the best – and are big fans of the absurd (we own a massive collection of Monty Python sketches). With this in mind, we have programmed the system to fully reflect our beliefs. Meaning you can cancel at any time, with your subscription continuing until the end of the billing cycle you have initially chosen.

Omniconvert works for almost any kind of self-hosted website: custom coded, CMS platforms (WordPress, Joomla, Drupal etc), eCommerce platforms (Shopify, Magento, Bigcommerce etc.). The only requirement is that you have access to the source code in order to paste in the Omniconvert code.

You can install our code using the GTM. However, you should know that this approach will slow down the deployment of our code, which can cause issues with some of your experiments such as screen flickering before A/B tests and delayed triggering for banner popups.

As any code that you install on your website, Omniconvert needs some time to load, but we have worked hard to make it as fast as possible. Right now it takes about ~100 ms for the Omniconvert code to load, which is practically unnoticeable. And since the code is cacheable, it will load only at the first visit.

The short answer is NO. The long answer is that if you have multiple experiments running, you should pay attention at the segmentation and traffic allocation in order for your experiments not to overlap and influence each others results.

To implement changes on any page, Omniconvert uses javascript that’s not readable by googlebot.Therefore, Google will always see the original page, which means that your SEO results will not be influenced by Omniconvert. If you find it hard to believe us, then here’s what Matt Cutts has to say about it “I’ve been quite clear that there’s nothing wrong with A/B testing. In fact, less than a month ago I tweeted that ‘A/B testing can be really helpful’ and included a link to best practices.”

Not really, we reserve our right to suspend any account that is linked to websites that have gambling, politics or adult content.

Yes, we do! Please check our NGO page for more details.

Yes. There’s the plan with FREE A/B tests for 50,000 website visitors. This is not a stripped-down demo, it’s the full platform.

No. You can run experiments on up to 50,000 visitors first. Once you’re ready to continue, you can select the plan that best matches your traffic.

Yes. The free offer includes the complete Explore feature set, so you can test, personalize, and analyze just like a paid user.

When you approach your 50,000-visitor limit, you’ll get a notification. From there, you can upgrade directly from your account dashboard to any paid plan.

We believe real testing should happen on real traffic. A time-limited trial often runs out before you get useful data. By offering 50,000 free tested visitors, you can run meaningful experiments without the pressure of a ticking clock.

We are 100% focused on three business models: D2C brands, eCommerce, and omnichannel retailers. We don’t have solutions for other types of companies.

We offer a TON of knowledge to our partner agencies: access to our CVO Academy, benchmarks, and training, and we have a managed services team that can shadow you to gain confidence and run your first CVO projects.

Yes, completely free during beta. No credit card, no trial countdown. When we introduce pricing, founding brands who joined during beta lock in preferred terms.

Reveal is becoming the Customer Intelligence layer inside Nexus. As a current Reveal customer, you get Nexus free: your segmentation, CLV, cohort, and NPS data carry over automatically. Nothing to migrate, nothing extra to pay.

Nexus integrates natively with Shopify, VTEX, and Magento, plus Meta, Google Ads, Klaviyo, and Google Analytics. For any other CRM or eCommerce platform, we connect via JSON feeds, API, or even CSVs. The import documentation can be found here.

Yes, we assist you every step of the way through a customer success manager.

You’ll get advance notice before any pricing applies, and founding brands keep their beta perks. You’ll never be charged without explicitly opting in to a paid plan.

Omniconvert Pulse leverages Natural Language Processing (NLP) to detect the main issues from open-ended responses. This advanced technology helps you identify common themes and sentiments without manually sorting through vast amounts of text.

Yes, you can monitor the issues over time, broken down by specific steps in the customer journey, store locations, channels, customer segments, brands, categories, or geographic locations. This granular view helps pinpoint and address problems precisely where they occur.

The platform allows you to set up alerts for various decision-makers based on detected issues. These alerts ensure that the right people are informed immediately, enabling prompt and appropriate actions.

Absolutely. You can generate tailored reports for various stakeholders, ensuring that each report focuses on the relevant areas of interest for each audience. This keeps everyone informed and aligned on the progress of the customer experience goals.

Our platform allows you to gather feedback at various stages of the customer journey, including pre and post-delivery, as well as post-usage or consumption. This ensures you capture comprehensive insights at critical touchpoints.

Yes, you can collect and analyze feedback from both online and in-store channels. Additionally, you can segment data by customer segment, country, location, store, brand, product category to gain a deeper understanding of the areas of improvement.

Our platform supports tracking key customer experience metrics, including Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES). You can also ask and track any custom questions relevant to your business needs. On top of the metrics related to customer experience, we can also calculate and track critical metrics like Customer Lifetime Value, Customer Retention, Revenue, and pretty much anything you can think of.

Our solution offers flexible reporting options, allowing you to customize reports to highlight the metrics that matter most to your business. You can easily visualize performance against other periods, or against targets that you can set and share the insights with your team to drive improvements.

Our user management system enables you to set different levels of internal transparency and access. This ensures that team members see the data they need while maintaining control over sensitive information.

Yes, you can track the NPS or CSAT and drill down at employee level, linking the customer feedback directly to specific employees or teams. Some of our customers motivate their employees by using these metrics, and we help them also validate that the sample size is statistically relevant. This helps identify the employees that perform the best and the worst.

Our platform seamlessly integrates with Shopify, Magento, Vtex, but also with Salesforce or custom builds. We also integrate with engagement tools, including ad platforms (Meta, Google), email marketing services (Klaviyo, Sendgrid), helpdesk systems (Gorgias, Zendesk) and our own website experimentation tool, Explore.

You can define triggers based on customer segments and feedback scores (NPS, CSAT, CES) to initiate real-time actions. For example, you can define rules to automatically create a ticket in your helpdesk solution when a loyal customer from a specific segment gave you a low NPS score in order to treat that in real-time.

Our solution blends qualitative data from open-ended responses with quantitative metrics like NPS, CLV, Revenue, etc. This comprehensive approach helps you understand the main issues reported by your most loyal customers and measure their impact.

You can track the pulse of the most significant issues reported by customers. The platform provides ways to visualize and prioritize these issues, ensuring that you focus on resolving the most critical problems first.

The platform allows you to monitor the expectations gap versus the delivery gap. By analyzing feedback at various stages of the customer journey, you can identify discrepancies between what customers expect and what is delivered, helping you close the gap effectively.

Yes, our solution supports comprehensive analysis across multiple channels and segments. You can collect feedback from email, SMS, website, app, and in-store, and analyze it by customer segment, location, brand, or product category to get a holistic view of the customer experience.

Our intuitive survey builder makes this job very simple. You can use our predefined templates or build it yourself: define the type of questions you need, set up logic branching, adjust the look & feel to fit your brand and preview your surveys before deployment. However, you don’t have to worry about this, as our customer success team will be by your side and can make this happen for you.

Yes, our platform provides real-time monitoring of response rates and engagement metrics, allowing you to quickly identify trends and adjust your tactics to increase the number of responses.

We offer various survey formats, including widgets, popups, and full-page surveys. To ensure data quality, you can include open answers, scales, grids, unique or multiple-choice questions, and limit responses.

Our solution supports feedback collection through multiple channels such as email, SMS, websites, apps, and in-store, providing a comprehensive view of your customer’s experience across all touchpoints.

You can define triggers based on customer segments and NPS scores to take immediate action. For instance, automatically push data to ad platforms (Meta, Google), email marketing tools (Klaviyo, Sendgrid), or helpdesk solutions (Gorgias, Zendesk) to respond to customer feedback promptly.

Logic branching allows you to create dynamic surveys that adapt based on respondents’ answers. For example, if a customer is a detractor, you can take him on a different path than if it is a promoter. This ensures that each respondent only sees questions relevant to them, improving their experience and the quality of the data collected.

Absolutely. You can create detailed audience segments based on their purchase history, custom attributes, or their responses. This segmentation helps in targeting specific customer groups more effectively for follow-up actions or marketing campaigns.

Yes, our platform supports seamless integration with a wide range of tools, including ad platforms (Meta, Google), email marketing tools (Klaviyo, Sendgrid, Salesforce, etc), and helpdesk systems (Gorgias, Zendesk, Freshdesk, etc.). This ensures that you can easily push and sync data across your existing ecosystem for comprehensive customer management.