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Omniconvert Explore vs. AB Tasty

While both are great A/B testing tools, Omniconvert Explore is cost-effective, easy to use without coding, and backed by excellent customer success teams.

Get in Touch for Seamless Testing

Design & Run Your Experiments Without Excessive Costs or Coding Requirements

Affordable Pricing Plans

Public user reviews indicate that AB Tasty's pricing structure can be unclear or hard to understand.

Omniconvert Explore offers clear, transparent, and affordable pricing plans, ensuring you always understand costs and features.

Hassle-Free Exit

If you choose to leave, you can do so without facing any fees or conditions.

Enjoy complete freedom and peace of mind.

Intuitive Editor for Non-Tech Users

We prioritize simplicity for non-technical users, ensuring every feature is easy to implement.

If you can copy and paste, you're ready to start using Omniconvert Explore for your experiments.

Omniconvert Explore vs. AB Tasty

Features Compared Head-to-Head:

Free Trial

Easy to setup

WYSIWYG Editing

WYSIWYG Editor

WYSIWYG Editor – Chrome extension

Testing and Experimentation

A/B Testing

Multivariate Testing

Split Testing

Server Side Testing

Mobile App Testing

Overlay and Trigger Features

Ready to Use Overlays

Multiple Overlay Formats

On-Exit, On-Load, On-Scroll Triggers

OnPage Variables

Frequency Capping

Survey and Personalization

Surveys

Logic Branching for Surveys

Personalization

Dynamic Text Replacement

Analytics and Tracking

Statistical Significance Calculator

Bayesian Statistics

Frequentist Statistics

Automatic Goal Tracking

Customer Lifetime Value (CLV) tracking

Our eCommerce & Analytics, Omniconvert Reveal offers companies the capacity to track Customer Lifetime Value, besides many other important metrics.
Check it here

Net Promoter Score (NPS) tracking

E-commerce Cohort Analysis

Our eCommerce & Analytics, Omniconvert Reveal offers companies the capacity to run Cohort analysis, besides many other important customer analytics reports.
Check it here

Targeting and Segmentation

General Targeting

Behavioral Targeting

Location Segmentation

Weather Segmentation

Cookie Segmentation

IP Address Targeting

Segment Based On Survey Response

Integrations

Google Analytics Integration

GA4 Integration (Data Exchange)

Heatmaps Integration

Shopify Integration

BigQuery Integration

Facebook Ads RFM Audience Integration

Our eCommerce & Analytics solution, Omniconvert Reveal offers companies the capacity to segment customers using the RFM method. Those segments can be then turned into audiences and sent thorugh the direct integration to Facebook, Instagram, Google Ads.
Check it here

Google Ads RFM Audience Integration

Our eCommerce & Analytics solution, Omniconvert Reveal offers companies the capacity to segment customers using the RFM method. Those segments can be then turned into audiences and sent thorugh the direct integration to Facebook, Instagram, Google Ads.
Check it here

E-Commerce RFM Segmentation

Our eCommerce & Analytics solution, Omniconvert Reveal offers companies the capacity to segment customers using the RFM method. Those segments can be then used to run AB tests, surveys, or personalization experiments in Explore.
Check it here

Others

Customer Support

Unlimited Subaccounts

Data Export/Import

Concierge services from the CRO team

1. Ideation stage

Data Audit & UI/UX Audit

We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies.
Check it here

Prioritized list of action points

We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies.
Check it here

Planning (create a testing roadmap)

We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies.
Check it here

2. Development and reporting stage

Setup & launch at least 2 A/B tests/month

We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies.
Check it here

In-depth reporting and suggested actions based on the experiment’s results

We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies.
Check it here

3. Account management

Dedicated person that handles all the communication with the rest of the Omniconvert team

We have been helping our larges customers for 8+ years with CRO turnkey solutions. Alternatively, we can connect you to our network of CRO partner agencies.
Check it here

Support Service

60 min 1-on-1 Onboarding

Professional Support

Chat with an Omniconvert Specialist

Contact us now and discover how Omniconvert Explore can save you money and simplify testing with no coding required.

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Here's Omniconvert in Numbers

>53K

Experiments
with high impact in the conversion rate

>21K

Websites
Trust us to bring them results

18B

Tested pageviews
and counting

97%

Annual Client Retention Rate
since 2013

Fully Featured CRO Tool at 1/3 of the Price

While AB Tasty doesn’t publicly share the pricing plans, information available online can help us estimate AB Tasty’s costs. 

According to Captera, the starting price for AB Tasty is €15000. 

With Omniconvert, on the other hand, you pay what you test, starting from $3.276/year

This plan includes all features needed for effective AB Testing: no-code editor, GTM tracking, Bayesian & Frequentist Statistics, and more. 

Why Do Our Clients Love Working With Us?

Omniconvert’s Explore Is Easy to Learn, Provides Advanced Personalization Features, And Has Exceptional Customer Support

Superior Customer Support

We’re praised for fast, capable, and personalized customer support.

Soon, it'll feel like you have a teammate by your side.

Precise Targeting and Personalization

Craft experiments targeting user specifics like weather, location, and device.

Use strategic overlays—on exit, scroll, or load—to capture lost sales and optimize customer journeys.

Easy Learning Curve

Get started right away, without spending ages to understand the tool.

Achieve better productivity and smarter decision-making, while streamlining your testing efforts.

See For Yourself

Take a Look Inside Omniconvert’s Explore and Discover How Intuitive and Reliable It Is

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Omniconvert Explore Generates Results Such As:

Book a 30 Minute Call

Our specialists will show you how to save money, simplify your processes, and achieve your experimentation goals.

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Frequently Asked Questions

Yes. 

You can choose to keep both codes active on your website during the migration process.

Once your experiments with AB Tasty are finished, you can remove its code and solely use Omniconvert Explore.

However, using both tools simultaneously for your A/B testing will lead to higher costs and increased workload. 

We recommend waiting until your AB Tasty subscription ends before switching to Omniconvert Explore.

You simply need to install the Omniconvert Explore tracking code on your website and contact us to arrange a free onboarding session. 

We will assist you throughout the entire setup process.

Of course! 

Wait until your AB Tasty subscription ends, then begin the onboarding process for Omniconvert Explore with support from our experts. 

Additionally, you can take advantage of Omniconvert Explore’s 30-day trial period (no credit card needed) to avoid double billing.

We’re a team of people that want to empower marketers around the world to create marketing campaigns that matter to consumers in a smart way. Meet us at the intersection of creativity, integrity, and development, and let us show you how to optimize your marketing.

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