Convert.com vs Explore (2026): Agency CRO vs Shopify
Convert.com is a privacy-first A/B testing platform popular with CRO agencies, with transparent session-based pricing and highly rated support. Omniconvert Explore is built for the eCommerce store: native Shopify integration, experiments on product, cart, and checkout, and revenue-per-visitor measurement. They share a session-based model; the difference is eCommerce depth.
- Convert.com is a privacy-first A/B testing platform popular with CRO agencies, with transparent session-based pricing and a 4.7 out of 5 G2 rating. [G2, 2026]
- Convert does not share data with third parties and is strong on compliance, multivariate testing, and support.
- Convert has no native Shopify integration, no built-in heatmaps or surveys, and frames results around generic conversion rather than revenue per visitor.
- Omniconvert Explore runs experiments on product, cart, and checkout pages natively and measures results in revenue per visitor.
- Both use session-based pricing, so decide on eCommerce depth: pick Convert for general agency CRO, pick Explore for Shopify revenue surfaces.
Teams comparing Convert.com vs Omniconvert Explore are usually deciding how to run experiments on a Shopify store without overpaying. Convert is a privacy-first, agency-friendly A/B testing tool with transparent session-based pricing and highly rated support. Omniconvert Explore is narrower on purpose: it runs A/B, multivariate, and personalization tests on a store's revenue surfaces and measures the outcome in revenue per visitor. This page covers what each does well, where Convert hits its ceiling for eCommerce, and when to pick one.
What is Convert.com, and what does it actually do?
Convert.com is a privacy-first A/B testing platform for CRO agencies and mid-market teams. It supports multivariate testing and advanced targeting, integrates with Google Analytics and major analytics platforms, and is known for transparent pricing and a no-data-sharing stance. [Convert, 2026]
Convert is one of the most highly rated tools in the category, with a 4.7 out of 5 rating on G2 across more than 130 reviews. [G2, 2026] It is a favorite among CRO agencies for transparent, session-based pricing and agency-friendly account features, and its support is consistently praised.
The category Convert sits in is practitioner-led web testing. It runs A/B and multivariate tests on general websites, with a strong privacy posture that appeals to teams handling sensitive traffic. That focus is the point of the product.
The question this page answers is narrower: is privacy-first web testing the same job as running conversion experiments on a Shopify store? And if not, where is the gap?
Privacy-first testing means the platform avoids sharing experiment data with third parties and minimizes the data it collects, which matters for teams under strict compliance requirements. Convert builds this into its product and pricing. It is a separate concern from whether a test runs natively on a store's checkout.
Where Convert.com is genuinely strong
- Transparent, session-based pricing: predictable costs that agencies and mid-market teams can plan around.
- Strong privacy stance: no data sharing with third parties, useful under strict compliance needs.
- Multivariate and advanced targeting: capable experimentation with granular audience rules.
- Highly rated support and integrations: well-regarded support, with Google Analytics and major analytics connections.
Where Convert.com hits its ceiling for an eCommerce store
- No native Shopify integration: no eCommerce-specific experiment templates, so store setups are manual.
- Editor is functional, not polished: the visual editor trails VWO and Optimizely for ease of use.
- No built-in behavioral analysis: no native heatmaps or session recordings, so teams add third-party tools.
- Generic conversion focus: results are framed around general conversion, not revenue per visitor.
None of this makes Convert a weak product. It makes it a practitioner's general-website tool. The friction shows up specifically when the site under test is a Shopify store and the metric that matters is revenue, not a generic conversion.
What Convert.com cannot do for an eCommerce store
Convert is built for CRO practitioners running tests on general websites. It has no native Shopify integration or purpose-built eCommerce flows, so checkout testing happens through manual implementation, and revenue per visitor is not a native experiment metric. That is the gap an eCommerce-first platform closes.
Omniconvert Explore is built for the layer Convert leaves open. Convert can test any general website well, but a store does not need any page tested; it needs the product page, the cart, and the checkout tested, and the result expressed in revenue per visitor. Those are not the same task.
Most practitioner testing tools are built around a generic web page and a generic conversion event. They optimize the execution of a test. They are not built around the surfaces where eCommerce revenue is actually won or lost, or around the metric a store runs on.
eCommerce CRO is the practice of running controlled experiments on the revenue surfaces of an online store, product pages, cart, and checkout, and measuring the result in revenue per visitor and order rate rather than generic conversion rate. Explore is built around this definition, native to Shopify and priced for store traffic.
What Convert cannot tell an eCommerce team
- Did the win move revenue. Whether a winning variant actually raised revenue per visitor and order rate, not just a click or a micro-conversion.
- Which surface to test first. Which pages in the funnel (product, cart, checkout) carry the highest revenue impact if tested next.
- How it behaves in checkout. How an experiment interacts with the Shopify catalog, variants, and checkout flow natively, without manual implementation.
- Whether it holds for valuable customers. Whether the result holds for repeat, high-value customers, the Customer Value Optimization question, not just first-session visitors.
Across the 7,000+ eCommerce websites in Omniconvert's CROBenchmark Report 2026, Convert.com runs clean, privacy-first session-based tests on product and landing pages, but with no native Shopify checkout surface the winning variant never reaches the step where the order is decided, so the revenue lift never shows. [CROBenchmark Report 2026, Omniconvert]
Explore runs the experiment on the store's real revenue surfaces and reports the outcome in revenue per visitor. That is the difference between a general-website testing tool and a platform built for store revenue.
Convert.com vs Explore: the capability comparison
Side by side, Convert and Explore both run on transparent session-based pricing and share the core testing primitives. The divergence is eCommerce depth: Explore adds native Shopify experiments, built-in surveys and overlays, and revenue-per-visitor measurement that Convert leaves to manual work and third-party tools.
| Capability | Convert.com | Omniconvert Explore |
|---|---|---|
| Primary function | Privacy-first general-website A/B testing for agencies and mid-market | eCommerce CRO on product, cart, and checkout pages |
| A/B testing | Yes visual editor | Yes visual editor plus code editor |
| Multivariate testing | Yes | Yes |
| Server-side testing | Yes | Yes |
| Visual editor | Yes functional, less polished | Yes no developer required |
| On-site surveys and overlays | No needs third-party tools | Yes surveys and overlays built in |
| Shopify integration | Medium not native, manual setup | Yes native |
| eCommerce focus | Medium agency and mid-market web | High built for store revenue workflows |
| Pricing model | Session-based, from $299/mo, free trial | Session-based, built for store traffic, free trial |
| Best for | CRO agencies and mid-market teams wanting transparent privacy-first A/B testing | Shopify and eCommerce teams optimizing product, cart, and checkout for revenue |
Competitor pricing and plan details reflect publicly listed figures as of 2026 and can change. Explore uses session-based pricing; see the Omniconvert pricing page for current plans.
Get the full CROBenchmark data behind these stats: 7,000+ websites, 15+ industries, 300+ audit criteria, 100+ CRO experts. See exactly where eCommerce growth teams are losing margin in 2026.
Get the CROBenchmark ReportFrequently Asked Questions
Should you choose Explore over Convert.com?
If your important experiments run on a Shopify store, choose Explore: it tests product, cart, and checkout natively, ships built-in surveys and overlays, and measures revenue per visitor rather than a generic conversion. If your priority is privacy-first testing across many general-website clients, Convert.com remains a strong, transparent choice. Both bill on sessions, so decide on eCommerce depth, not pricing shape.
Convert.com earns its high ratings. It is transparent, privacy-first, agency-friendly, and well supported, which is exactly what practitioners running general-website tests want.
The question for a store is narrower: are the experiments that move revenue running natively on the product, cart, and checkout pages, and are they measured in revenue per visitor. That is the surface Explore is built for.
Stop guessing.
Start testing what moves revenue.
Explore runs A/B, multivariate, and personalization experiments on your product pages, cart, and checkout, then measures the outcome in revenue per visitor, not just clicks.