Glossary of terms



A/B Testing

A/B Testing (also called split testing or bucket testing) is a technique used to determine if a specific change made

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Buyer Persona

Buyer Persona definition A buyer persona is a fictional character created from real-world buyer data. It enables business owners to understand the needs and thoughts

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Branching Logic Surveys

Branching Logic Surveys are surveys that help define the path of a certain user on an e-commerce website. Every question on the survey helps to identify the

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Behavioral Segmentation

Retail and eCommerce professionals face unprecedented challenges in acquiring and retaining customers: rising acquisition costs, customers becoming increasingly mindful of spending, and competitors left and

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Customer Segmentation

Definition Customer segmentation means separating your entire customer base into smaller, easier-to-manage customer segments. Segmentation helps you improve the quality of customer experience and create

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CRO Test

What Is a CRO Test Conversion Rate Optimization (CRO) Test refers to the different types of testing methodologies used in CRO processes to identify the

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CRO Agency

Did you know that the average Conversion Rate across all industries is 2.35%? CRO agency is the solution. If you want to think about this

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Cookie Segmentation

The customer’s online experience is being made more and more customized according to their needs. The user experience has been so much improved that visitors on a

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In marketing, a conversion is an action taken by a website visitor, that is considered profitable for the website’s owner, and is encouraged through call-to-action (CTA) messages.

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Click map

A click map is a graphic representation of the areas of your website where visitors click. It allows you to track user activity on your

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Dynamic content

Definition Dynamic content (aka adaptive content) refers to web content that changes based on the behavior, preferences, and interests of the user. It refers to websites as well

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CRO Experiment

Understand what an Experiment means in Conversion Rate Optimization and discover 7 Different CRO Experiment Examples and Ideas.

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Form testing

Form testing refers to the process of testing the design, copy and length of the forms on your website with the purpose of improving their conversion

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Hypothesis (CRO)

In order to have a positive impact on the conversion rates, an A/B test is conducted. The success of the process highly depends on how concrete and strategic

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Hero image

Definition In web design, a hero image serves as the initial visual element—be it a photograph, graphic, illustration, or video—that greets visitors on a web

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Heat map

A heat map is a graphic representation of data in which values are represented by colors. They allow you to track and record what visitors

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Definition In the context of web and mobile experiences, “interstitials” refer to elements that appear between two main pieces of content, often in the form

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Lifetime value

The lifetime value (LTV) or customer lifetime value (CLV) is a metric that indicates the average profit earned from the entire relationship with a customer

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Micro Conversion

In order to be able to optimize any business, it is essential to identify key performance indicators (KPIs). This step is of great importance for

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Null hypothesis

Definition The null hypothesis in the context of A/B testing represents the absence of an effect or difference between the compared variants.  Now, let’s look

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Organic traffic

What is organic traffic? The term “organic traffic” is used for referring to the visitors that land on your website as a result of unpaid

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Online Survey Tools

What are online survey tools? Online survey tools are software solutions that provide the ability to create, run and interpret various types of surveys either on the

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Product Page

Definition The product page in eCommerce serves as a comprehensive showcase detailing the product features, manufacturer information, and applications (among other essential details.) This dedicated

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Popup banner

Definition A popup banner is an image that emerges in the forefront when navigating a website.  Users can engage with this window if it includes

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Standard error (SE)

In market research, the standard error (SE) is the estimated standard deviation of the sampling distribution of a statistic. It indicates the reliability of the

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Split Testing

Split testing definition  Split testing is the activity of randomly distributing the incoming traffic to the website between two different URLs of the same page

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Session Recording

The term ‘Session Recording’ can be best described as a tool to record browsing sessions of website visitors. These recorded sessions offer unparalleled insights into

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Scroll Map

‘Scroll Map’ is a tool that is used by online marketers to carefully analyze how website visitors scroll through their websites. It helps visualize the

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Sample size

Sample size definition The sample size is a term used in market research for defining the number of subjects included in a sample size. By

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Trust badge

A trust badge or trust seal is a symbol placed on your website that ensures your visitors that the page is legitimate and that all

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Traffic Segmentation

Traffic Segmentation refers to the process of setting up groups of visitors that will help businesses identify the different sources from which their traffic is

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Tracking code

Ever wondered how businesses gather valuable insights into user behavior, measure website performance, and optimize their marketing strategies? It all starts with an inconspicuous piece

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Thank You Page

While often an afterthought, the Thank You Page holds immense potential for nurturing customer relationships, boosting conversions, and leaving a lasting positive impression on your

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Test duration

In digital marketing, the test duration refers to the time interval you should run an A/B test. There is no standard test duration for split

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What Is – User Intent

Definition User intent refers to a user’s underlying purpose or goal when conducting a search query through a search engine.  User intent considers the keywords

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UTM Link

UTM stands for Urchin Tracking Module. In the simplest of terms, a UTM link is any link that is preceded by a question mark. It

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User testing

User testing is the process through which the interface and functions of a website, app, product, or service are tested by real users who perform

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Uplift (CRO)

Uplift is a term used in the field of conversion rate optimization (CRO). It simply refers to the improvement or uplifts in business achieved as a

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Variation is a term used in A/B testing for defining that version of a web page or app screen that is only slightly or completely different than

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Website Personalization

Website personalization (aka web personalization) is an increasingly common online marketing technique for increasing the relevancy of the content by adapting it according to each visitor.

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Website Optimization

Website optimization is the sum of activities that seek to improve the way the website is performing in various business aspects from technical to marketing.

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Website Feedback Survey

Website feedback surveys are an online marketing technique for collecting qualitative data from visitors or customers. They are delivered to users directly on the website

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Weather Segmentation

What is Weather Segmentation Weather segmentation is a marketing strategy targeting customers based on weather conditions or weather-related data.  It aims to deliver personalized marketing

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