A
Average Order Value (AOV)
The average order value (AOV) measures the average amount spent on your website each time a customer places an order.
Adaptive Content
Today, online marketing is all about delivering relevant content that serves each user in a personal way. This is where the
A/B Testing
A/B Testing (also called split testing or bucket testing) is a technique used to determine if a specific change made
B
Buyer Persona
Buyer Persona definition A buyer persona is a fictional person created by the data collected from the real world of buyers. It allows the business
Browser Compatibility
The term browser compatibility refers to the ability of a certain website to appear fully functional on different browsers that are available in the market. This means
Branching Logic Surveys
Branching Logic Surveys are surveys that help define the path of a certain user on an e-commerce website. Every question on the survey helps to identify the
Bounce rate
Bounce rate is a term used in web analytics to define the percentage of visitors that leave your website after visiting a single page. The
Behavioral Segmentation
Retail and eCommerce professionals face unprecedented challenges in acquiring and retaining customers: rising acquisition costs, customers becoming increasingly mindful of spending, and competitors left and
Baseline conversion
The baseline conversion rate defines the current conversion rate of the page you want to test. It is expressed as percentage and is calculated as the number
Baseline conversion
The baseline conversion rate defines the current conversion rate of the page you want to test. It is expressed as percentage and is calculated as the number
Banner
In the online world, a banner is a rectangular or square advertisement placed on a website, which includes graphic images and text, and links to
C
What is churn rate
Churn rate definition Churn rate is a broad term referring to the action of people leaving a specific group in a given amount of time.
Customer Segmentation
Knowing who your customers are and their behavioral patterns, understanding how they like to be approached, and what makes them want or not want a
CRO Test
Conversion Rate Optimization Test refers to the different types of testing methodologies used in the CRO to identify the best possible version of a certain e-commerce site.
CRO Agency
Did you know that the average Conversion Rate across all industries is 2.35%? If you want to think about this in a less abstract way,
Cost per thousand impressions (CPM)
The cost per thousand impressions (CPM, cost per mille) is the total amount an advertiser pays for 1,000 impressions on their page. A CPM of
Cost per Acquisition (CPA)
Cost per Acquisition (CPA) is one of the most important metrics that marketers should track and measure. Why? Because your CPA will give you an
Cookie Segmentation
The customer’s online experience is being made more and more customized according to their needs. The user experience has been so much improved that visitors on a
Conversion Rate Optimization Tools 101
Short intro to conversion rate optimization Before starting the conversion rate optimization process, one should know a few basic things about it. Nowadays, conversion rate
Conversion rate optimization (CRO)
What is CRO? Conversion rate optimization (CRO) is an important part of online marketing strategies. In an environment that offers so many choices and distractions,
Conversion Rate Marketing
What is conversion rate marketing Conversion rate marketing (aka conversion marketing) is a set of marketing activities that have as the main purpose the act of
Conversion rate
Do you need more clarity over your eCommerce?Get your conversion rate analysed by the: Audience Traffic sources Behavior
Conversion
In marketing, a conversion is an action taken by a website visitor, that is considered profitable for the website’s owner, and is encouraged through call-to-action (CTA) messages.
Click map
A click map is a graphic representation of the areas of your website where visitors click. It allows you to track user activity on your
Cart Page
A cart page is an essential part of an e-commerce website. It is the page where users can pile up what they want to buy from the
D
Dynamic content
Definition Dynamic content (aka adaptive content) refers to web content that changes based on the behavior, preferences, and interests of the user. It refers to websites as well
E
Eye flow (Eye-tracking)
Eye-tracking is the process of electronically locating the point of your website visitors’ gaze and of following and recording the movement of their point of
Experiment
The term Experiment in Conversion Rate Optimization refers to the experiments being undertaken in order to test the different forms of the website and how they perform.
Exit Intent Technology
The ‘Exit Intent Technology’ can be defined as an intelligent technology or an innovative tool designed to help marketers turn and transform their abandoning website
F
Funnel testing
Funnel testing is a testing method that involves comparing not just two pages against each other, but multiple pages that are related and are all
Full Factorial Multivariate Test (MVT)
A Full Factorial Multivariate Test (MVT) is one of the two types of multivariate test. In a Full Factorial Multivariate Test, every single possible combination of
Form testing
Form testing refers to the process of testing the design, copy and length of the forms on your website with the purpose of improving their conversion
G
H
Hypothesis (CRO)
In order to have a positive impact on the conversion rates, an A/B test is conducted. The success of the process highly depends on how concrete and strategic
Heuristic evaluation (CRO)
Heuristic Evaluation-What is it? Heuristic evaluation is a kind of inspection for usability. In this case, an expert who judges if it is according to the
Hero image
The hero image is the main banner placed on a web page, on the front or category page of an online store or in a
Heat map
A heat map is a graphic representation of data in which values are represented by colors. They allow you to track and record what visitors
I
Interstitial
In online advertising, an interstitial is an ad that is displayed before or after the expected content. For example, if a pop-up that loads before the actual
Internal Linking
Internal Linking is the structure of hyperlinks inside a website. It influences the user’s path through the website and, therefore, it is highly important for usability and UX. It
L
Lifetime value
The lifetime value (LTV) or customer lifetime value (CLV) is a metric that indicates the average profit earned from the entire relationship with a customer
Latent conversion
Latent conversion or delayed conversion is a term used in online marketing for defining those visitors who may visit your website several times, click on your landing page and
Landing Page Optimization
What is a Landing Page? It is a webpage that opens up when a prospective customer clicks on the link that is a result of
M
Multivariate Testing (MVT)
What is Multivariate Testing (aka MVT)? Unlike A/B testing, the goal of multivariate testing is to determine not which page, but which combination of variations is
Micro Conversion
In order to be able to optimize any business, it is essential to identify key performance indicators (KPIs). This step is of great importance for
Macro Conversion
It is essential to understand the concept of conversion in order to excel in the marketing world. It occurs when a visitor completes an action on the
N
What is the Net Promoter Score?
Are we winning, or losing with our clients? If upper management came and asked you this question, would you be able to give a definite
Null hypothesis
In market research, the term null hypothesis defines the statement that says that no statistically significant difference will be seen between the variants after running a test,
O
Organic traffic
What is organic traffic? The term “organic traffic” is used for referring to the visitors that land on your website as a result of unpaid
Online Survey Tools
What are online survey tools? Online survey tools are software solutions that provide the ability to create, run and interpret various types of surveys either on the
Online Reputation Management
Online Reputation Management is a practice related to PR, which consists of following and influencing a brand’s image in the online environment. SERPs for branded
P
Promoter (in marketing)
In marketing, the term promoter is used for defining a person who promotes a brand, product or service, and can refer to people inside a
Product Recommendation Engine
A product recommendation engine (aka reco engine) is a software that tracks the user’s behavior on e-commerce sites and based on that, it suggests products that users might
Product Page
A product page is what defines the features, manufacturer, uses and a lot more, about a certain product, in e-commerce. It is a page on an
Popup banner
A popup banner is a banner that appears suddenly in the foreground of the visual interface, usually in a clearly delimited window. Popup banners are
R
Revenue per visitor (RPV)
Revenue per visitor (RPV) is a business metric used for measuring the total amount of money generated by a visitor to your website. This metric
S
Statistical significance
Definition The term statistical significance is used in market research to define the probability that a measured difference between two statistics is the result of
Standard error (SE)
In market research, the standard error (SE) is the estimated standard deviation of the sampling distribution of a statistic. It indicates the reliability of the
Split Testing
Split testing definition Split testing is the activity of randomly distributing the incoming traffic to the website between two different URLs of the same page
Skip Logic Surveys
Skip logic surveys are surveys where a respondent jumps to a certain question while skipping the next in line. These surveys allow a custom path
Shopping Cart Abandonment Rate
The term ‘Shopping Cart Abandonment Rate’ is best defined as the percentage rate that helps online retailers identify the number of people who intended to
Shopping cart abandonment
As its name implies, shopping cart abandonment refers to visitors who leave your website without making any purchase, after adding a product or several articles
Session Recording
The term ‘Session Recording’ can be best described as a tool to record browsing sessions of website visitors. These recorded sessions offer unparalleled insights into
Scroll Map
‘Scroll Map’ is a tool that is used by online marketers to carefully analyze how website visitors scroll through their websites. It helps visualize the
Sample size
Sample size definition The sample size is a term used in market research for defining the number of subjects included in a sample size. By
Sales funnel
A sales funnel is a graphic representation of the sales stages a customer goes through when buying a product.
T
Trust badge
A trust badge or trust seal is a symbol placed on your website that ensures your visitors that the page is legitimate and that all
Traffic Segmentation
Traffic Segmentation refers to the process of setting up groups of visitors that will help businesses identify the different sources from which their traffic is
Tracking code
In website analytics, a tracking code is a snippet of JavaScript code that tracks the activity of a website user by collecting data and sending
Thank You Page
A Thank You Page is an essential page on any website. This is where users are directed to after they have either made a purchase
Test duration
In digital marketing, the test duration refers to the time interval you should run an A/B test. There is no standard test duration for split
U
UVP (unique value proposition)
In business and marketing, the UVP (unique value proposition) is a statement that clearly tells your potential customers how they will benefit from your offer,
UTM Link
UTM stands for Urchin Tracking Module. In the simplest of terms, a UTM link is any link that is preceded by a question mark. It
User testing
User testing is the process through which the interface and functions of a website, app, product, or service are tested by real users who perform
User intent
As its name implies, user intent tells us what a user is looking for when conducting a search query via a search engine. User intent
Usability testing – all you need to know
Usability Testing is one of the most important methods that companies use to find out how easy it is for the users navigating a website to
URL submission
URL submission is the action of submitting your URL to search engines, manually, for faster indexing. By doing so, you let search engines know that
Uplift (CRO)
Uplift is a term used in the field of conversion rate optimization (CRO). It simply refers to the improvement or uplifts in business achieved as a
Unique visitors
Unique visitors defines one of the most common KPIs of all kinds of websites.
V
Variation
Variation is a term used in A/B testing for defining that version of a web page or app screen that is only slightly or completely different than
W
Widget
A widget is similar to a small app and is an element of the graphical user interface with limited functionality, which displays information or allows
Website testing and CRO
Web testing helps in shaping strategies and preview changes based on accurate and verified data. The broad range of tracking, analyzing and testing possibilities is a
Website Personalization
Website personalization (aka web personalization) is an increasingly common online marketing technique for increasing the relevancy of the content by adapting it according to each visitor.
Website Optimization
Website optimization is the sum of activities that seek to improve the way the website is performing in various business aspects from technical to marketing.
Website Feedback Survey
Website feedback surveys are an online marketing technique for collecting qualitative data from visitors or customers. They are delivered to users directly on the website
Weather Segmentation
In conversion rate optimization, segmentation marketing technique is of prime importance. Weather segmentation is becoming an increasing trend because of its capacity to convince visitors when
