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Average Order Value (AOV)
Definition The average order value (AOV) measures the average amount spent on your website each time a customer places an
Adaptive Content
Today, online marketing is all about delivering relevant content that serves each user in a personal way. This is where the
A/B Testing
A/B Testing (also called split testing or bucket testing) is a technique used to determine if a specific change made
B
Buyer Persona
Buyer Persona definition A buyer persona is a fictional character created from real-world buyer data. It enables business owners to understand the needs and thoughts
Browser Compatibility
Explore the importance of browser compatibility, discover practical steps to achieve it, and learn how it impacts your overall success.
Branching Logic Surveys
Branching Logic Surveys are surveys that help define the path of a certain user on an e-commerce website. Every question on the survey helps to identify the
Behavioral Segmentation
Retail and eCommerce professionals face unprecedented challenges in acquiring and retaining customers: rising acquisition costs, customers becoming increasingly mindful of spending, and competitors left and
Baseline conversion
What is… Baseline Conversion Definition In the field of Conversion Rate Optimization (CRO), baseline conversion refers to the initial conversion rate observed on a
Banners – Enhancing Brand Visibility and Engagement
When competition for attention is fierce, and consumers are tired of seeing ads everywhere, businesses constantly seek ways to elevate their brand visibility. Among these
C
What is the Churn Rate?
What is the Churn Rate? The Churn rate is a broad term referring to the action of people leaving a specific group in a given
The Cart Page – Preventing Prospects from Stumbling at the Threshold
Definition The cart page is a fundamental component of an eCommerce website, allowing prospects to inspect and organize items they plan to buy. It acts
Customer Segmentation
Definition Customer segmentation means separating your entire customer base into smaller, easier-to-manage customer segments. Segmentation helps you improve the quality of customer experience and create
CRO Test
What Is a CRO Test Conversion Rate Optimization (CRO) Test refers to the different types of testing methodologies used in CRO processes to identify the
CRO Agency
Did you know that the average Conversion Rate across all industries is 2.35%? CRO agency is the solution. If you want to think about this
Cost per thousand impressions (CPM)
breaks down the CPM formula, explores its advantages compared to other metrics, and reveals the key factors that can impact CPM rates.
Cost per Acquisition (CPA)
Cost per Acquisition (CPA) is one of the most important metrics that marketers should track and measure. Why? Because your CPA will give you an
Cookie Segmentation
The customer’s online experience is being made more and more customized according to their needs. The user experience has been so much improved that visitors on a
Conversion rate optimization (CRO)
What is CRO? Conversion rate optimization (CRO) is an important part of online marketing strategies. In an environment that offers so many choices and distractions,
Conversion rate
Do you need more clarity over your eCommerce?Get your conversion rate analysed by the: Audience Traffic sources Behavior
Conversion
In marketing, a conversion is an action taken by a website visitor, that is considered profitable for the website’s owner, and is encouraged through call-to-action (CTA) messages.
Click map
Definition A click map, also spelled as a clickmap, is a form of website heatmap that illustrates the areas where users interact with an interface.
D
Dynamic content
Definition Dynamic content (aka adaptive content) refers to web content that changes based on the behavior, preferences, and interests of the user. It refers to websites as well
E
Exit Intent Technology
Delve deep into the mechanics of exit intent technology, its benefits, and how to effectively leverage it to increase conversions.
CRO Experiment
Understand what an Experiment means in Conversion Rate Optimization and discover 7 Different CRO Experiment Examples and Ideas.
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Full Factorial Multivariate Test (MVT)
A Full Factorial Multivariate Test (MVT) is one of the two types of multivariate test. In a Full Factorial Multivariate Test, every single possible combination of
Form testing
Form testing refers to the process of testing the design, copy and length of the forms on your website with the purpose of improving their conversion
A Deep-Dive into the World of Funnel testing
Funnel Testing Welcome to the captivating world of funnel testing, where eCommerce and online retail businesses harness the art and science of optimization. In this
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Hypothesis (CRO)
In order to have a positive impact on the conversion rates, an A/B test is conducted. The success of the process highly depends on how concrete and strategic
Heuristic evaluation (CRO)
Heuristic Evaluation-What is it? Heuristic evaluation is a kind of inspection for usability. In this case, an expert who judges if it is according to the
Hero image
Definition In web design, a hero image serves as the initial visual element—be it a photograph, graphic, illustration, or video—that greets visitors on a web
Heat map
A heat map is a graphic representation of data in which values are represented by colors. They allow you to track and record what visitors
I
Interstitial
Definition In the context of web and mobile experiences, “interstitials” refer to elements that appear between two main pieces of content, often in the form
L
Lifetime value
The lifetime value (LTV) or customer lifetime value (CLV) is a metric that indicates the average profit earned from the entire relationship with a customer
Landing Page Optimization
What is a Landing Page? This page opens up when a customer clicks on a link – either from the search engine or from an
M
Multivariate Testing (MVT)
What is Multivariate Testing (aka MVT)? Unlike A/B testing, the goal of MVT (multivariate testing) is to determine not which page, but which combination of variations
Micro Conversion
In order to be able to optimize any business, it is essential to identify key performance indicators (KPIs). This step is of great importance for
N
What is the Net Promoter Score?
Are we winning, or losing with our clients? If upper management came and asked you this question, would you be able to give a definite
Null hypothesis
Definition The null hypothesis in the context of A/B testing represents the absence of an effect or difference between the compared variants. Now, let’s look
O
Organic traffic
What is organic traffic? The term “organic traffic” is used for referring to the visitors that land on your website as a result of unpaid
Online Survey Tools
What are online survey tools? Online survey tools are software solutions that provide the ability to create, run and interpret various types of surveys either on the
P
Product Recommendation Engine
A product recommendation engine (aka reco engine) is a software that tracks the user’s behavior on e-commerce sites and based on that, it suggests products that users might
Product Page
Definition The product page in eCommerce serves as a comprehensive showcase detailing the product features, manufacturer information, and applications (among other essential details.) This dedicated
Popup banner
Definition A popup banner is an image that emerges in the forefront when navigating a website. Users can engage with this window if it includes
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Revenue per visitor (RPV)
Revenue per visitor (RPV) is a business metric used for measuring the total amount of money generated by a visitor to your website. This metric
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Standard error (SE)
In market research, the standard error (SE) is the estimated standard deviation of the sampling distribution of a statistic. It indicates the reliability of the
Split Testing
Split testing definition Split testing is the activity of randomly distributing the incoming traffic to the website between two different URLs of the same page
Shopping cart abandonment
As its name implies, shopping cart abandonment refers to visitors who leave your website without making any purchase, after adding a product or several articles
Session Recording
The term ‘Session Recording’ can be best described as a tool to record browsing sessions of website visitors. These recorded sessions offer unparalleled insights into
Scroll Map
‘Scroll Map’ is a tool that is used by online marketers to carefully analyze how website visitors scroll through their websites. It helps visualize the
Sample size
Sample size definition The sample size is a term used in market research for defining the number of subjects included in a sample size. By
Sales funnel
A sales funnel is a graphic representation of the sales stages a customer goes through when buying a product.
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Trust badge
A trust badge or trust seal is a symbol placed on your website that ensures your visitors that the page is legitimate and that all
Traffic Segmentation
Traffic Segmentation refers to the process of setting up groups of visitors that will help businesses identify the different sources from which their traffic is
Tracking code
Ever wondered how businesses gather valuable insights into user behavior, measure website performance, and optimize their marketing strategies? It all starts with an inconspicuous piece
Thank You Page
While often an afterthought, the Thank You Page holds immense potential for nurturing customer relationships, boosting conversions, and leaving a lasting positive impression on your
Test duration
In digital marketing, the test duration refers to the time interval you should run an A/B test. There is no standard test duration for split
U
What Is – User Intent
Definition User intent refers to a user’s underlying purpose or goal when conducting a search query through a search engine. User intent considers the keywords
UVP (unique value proposition)
In business and marketing, the UVP (unique value proposition) is a statement that clearly tells your potential customers how they will benefit from your offer,
UTM Link
UTM stands for Urchin Tracking Module. In the simplest of terms, a UTM link is any link that is preceded by a question mark. It
User testing
User testing is the process through which the interface and functions of a website, app, product, or service are tested by real users who perform
Uplift (CRO)
Uplift is a term used in the field of conversion rate optimization (CRO). It simply refers to the improvement or uplifts in business achieved as a
Unique visitors
Unique visitors defines one of the most common KPIs of all kinds of websites.
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Variation
Variation is a term used in A/B testing for defining that version of a web page or app screen that is only slightly or completely different than
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Website Personalization
Website personalization (aka web personalization) is an increasingly common online marketing technique for increasing the relevancy of the content by adapting it according to each visitor.
Website Optimization
Website optimization is the sum of activities that seek to improve the way the website is performing in various business aspects from technical to marketing.
Website Feedback Survey
Website feedback surveys are an online marketing technique for collecting qualitative data from visitors or customers. They are delivered to users directly on the website
Weather Segmentation
What is Weather Segmentation Weather segmentation is a marketing strategy targeting customers based on weather conditions or weather-related data. It aims to deliver personalized marketing
