Growing a pet brand
without a data team?

Your subscription churn spikes every spring and you don’t know why. Your competitor is running “senior pet” ads you didn’t think of. Your best customer just lost their dog and you sent them a “restock” email.

Nexus: 840 AI agents detect what’s happening across your Shopify, ads, reviews, and support tickets. They generate campaigns ranked by profit impact. You adjust + supervise.

Stop guessing. Start scaling.

Secure your account & claim $1,000 → See how it works ↓

Limited to first 100 qualifying brands · No commitment until launch

From the team behind Omniconvert · 13 years in ecommerce optimization

LEROY MERLIN
+13.3%Conv. Rate
orange
CLX
+28.7%Conv. Rate
AliveCor
+25.1%Conv. Rate
nextbase
+26.1%Conv. Rate
bareMinerals
+6.5%Conv. Rate
CAT
DECATHLON
MaxMara
TEMPUR
auchan
ING
SharkNinja
Patagonia
AVON
CULTURE KINGS
Delta Faucet
Whirlpool
MERRELL
Shopify

Your next pet campaign is based on gut feeling

Today

Which angle works? You guess.

“Vet-recommended”? “All-natural ingredients”? “Happy pet, happy life”? You launch 3 creatives, wait 2 weeks, pick the one with the best CTR. But CTR isn’t profit. And the winning angle was hiding in your 4-star reviews all along.

Meta Ads Manager ⚠ 47 campaigns need review Campaign_Tracker_v7_FINAL_v2.xlsx Campaign ROAS Spend Status Summer_v4_broad 2.4x $4,200 ? Retarget_lookalike 1.1x $8,100 KILL? BFCM_holdover 3.1x $2,900 creative_test_final2 — TODO ❗ Google Analytics 4 68% bounce? sessions ↓12.3% (why?) ask agency about creative refresh?? check ROAS tmrw morning ⚠ 3 campaigns losing $14,200 this week No single source of truth · No priority signal · No profit context
“We’re basically throwing ads at the wall and hoping the algorithm figures it out.”DTC Pet Brand Founder, $8M revenue
With Nexus

Your reviews already know the next winning ad.

Nexus mines your reviews, support tickets, and competitor ads to surface the exact language pet owners use. “My senior dog has energy again” becomes your next ad. Not because someone guessed. Because the data said so.

High Acquisition
Ad Fatigue Monitor
Creative Refresher
CTR for your 'Summer Sale' creative set has dropped by 45% over the last 7 days across Meta and TikTok, signaling audience saturation.
Impact: $6.8k – $9.8k Confidence: 52%
Issue
CTR for your 'Summer Sale' creative set has dropped by 45% over the last 7 days across Meta and TikT…
Action Agent
Auto-generate 5 new variations of the top-performing creative using different hooks.
Low Market
Trend Spotter
Content Aligner
Google Trends shows a +300% spike in 'Matcha Latte' interest; you have a relevant product hidden on page 3.
Impact: $4.1k – $6.1k Confidence: 94%
Issue
Google Trends shows a +300% spike in 'Matcha Latte' interest; you have a relevant product hidden on…
Action Agent
Move 'Matcha Mix' to homepage hero section.
High Product Draft
🐟
VitaBright Omega-3 Fish Oil 120ct
Product Intelligence
Product Intelligence detected 38% cross-purchase rate between Omega-3 and Collagen. No bundle creative exists.
Impact: +$6.2K/mo
Issue
Product Intelligence detected 38% cross-purchase rate between Omega-3 and Collagen. No bundle creative exists.
Action Agent
Lead with heart health data — EPA/DHA dosage comparison chart vs competitors.

You sent a restock email to someone whose pet just died

Today

Your email flows don’t read support tickets.

A customer reaches out saying “we had to say goodbye to Max.” Three days later, your Klaviyo flow sends “Time to restock Max’s favorite treats!” That’s not just bad CX. It’s brand damage that no discount code can fix.

Shopify GA4 Meta Ads Triple Whale Klaviyo Google Sheets 📊 Overview 🛒 Orders 📦 Products 💰 Finances 📈 Analytics Today's overview Total sales $24,310 ↑ 8.2% vs yesterday Sessions 4,891 ↓ 3.1% vs yesterday Conv. rate 2.87% — no context AOV $84.20 ? vs last week Orders over time (30d) 🗒 Copy to Sheets → sessions: 4,891 sales: $24,310 conv: 2.87% + check Meta, GA4, TW... Next: open GA4 → check sessions → switch to Meta → copy to spreadsheet → repeat ⏱ ~2.5 hrs every Monday morning 6 tools · no unified view · manual copy-paste · zero profit context
“The company updated its prevention strategy to include occasional check-ins: ‘We wanted to see how things are going with your pet.’”Valentin Radu, The CLV Revolution
With Nexus

Life events trigger the right response. Automatically.

Nexus connects support ticket sentiment to your email flows. Pet loss signals automatically suppress marketing. New pet signals trigger onboarding. Puppy-to-adult transitions trigger product recommendations. The lifecycle isn’t just recency and frequency. It’s life events.

Nexus / Daily Brief Mon 8:04 AM · Auto-refreshed 🔍 Top signal Mobile conversion dropped 15% overnight Correlated with payment provider latency change (Stripe +800ms). Affects mobile only. Desktop unaffected. Cross-referenced: GA4 funnel · Shopify checkout · NPS drop (score −4 mobile segment) 💡 Suggested: Test 1-click checkout on mobile Estimated impact: +$47K/month true profit Add to queue → Dismiss Other signals today Klaviyo: At-risk segment growing +340 customers entered risk tier since Friday Est. $23K CLV risk Meta: 3 creatives approaching fatigue CTR decay pattern detected · Predicted peak in 4 days Brief ready → True Profit snapshot — last 7 days True Profit $38,240 ROAS (reported) 2.3x Waste detected -$6,120 If queue actioned this week +$47K forecast

ROAS says you’re winning.
Your margin says otherwise.

The illusion

Your ROAS is 2.1x. Looks healthy.

But premium pet food has high COGS. Shipping 15kg bags is expensive. And that discount campaign brought in one-time buyers who never subscribed. After all the costs, what’s left? You don’t know. Neither does your agency.

ROAS: 2.1x
Revenue
COGS
Shipping
Returns
Ad spend
Fees
True Profit
ROAS lies. True Profit tells the truth.
“We thought our best campaign was the 20% off first order. It brought in a flood of one-time buyers. Zero subscriptions.”DTC Pet Food Brand, $12M revenue
With Nexus

True Profit per campaign. Including lifetime value.

Nexus calculates True Profit for everything: COGS, shipping, returns, AND the subscription lifetime value of customers you’re acquiring. A puppy starter kit with 1.4x ROAS can be your most profitable campaign if it converts to a 3-year subscriber.

CampaignROASTrue ProfitVerdict
20% Off First Order 3.1x -7% One-time buyers
Puppy Starter Kit 1.4x +34% 3-yr LTV
Premium Adult Food 2.8x -4% Discount shoppers

The best ROAS campaign brings the worst lifetime customers.

Your competitors know your customers better than you do.
Because they read the reviews.

Today

They’re running “vet-endorsed” ads. You’re not.

Your competitor’s reviews mention “my vet recommended switching” 280% more than last quarter. They’re now running a vet-endorsed campaign targeting your exact audience. Your reviews have “my picky eater finally loves it” at 4.2x the rate. That’s an untapped angle worth $38K.

“We don’t monitor competitor reviews or ads systematically. We just kind of check once in a while. Manually.”DTC Pet Brand Growth Lead
With Nexus

See what your competitors missed. Launch first.

Nexus monitors competitor ad libraries and review sites continuously. It classifies every creative by angle and hook, mines competitor reviews for weakness themes, and maps the landscape to show you gaps nobody is filling. “Picky eater” is wide open. One click to generate the campaign.

What if every pet owner review, every competitor ad, every support ticket…
…became a ready-to-launch campaign in your dashboard?
What if you knew which campaigns brought 3-year subscribers vs. one-time discount buyers…
…not just which ones had good ROAS?
What if your next creative wasn’t “let’s try vet-recommended this time”…
…but a data-driven hypothesis from 10,000 pet owner reviews?

This isn’t theory. It’s inevitable.

Shopify
Meta Ads
Google Ads
GA4
Klaviyo
TikTok
Gorgias
Zendesk
Trustpilot
Reviews.io
Hotjar
Triple Whale
Recharge
Meta Ad Library
Yotpo
Judge.me
Competitor “fragile packaging” complaints spiked 340% this week
Competitor Intelligence Agent
TrustpilotReviews.ioMeta Ad Library
Mobile conversion down 15%. Correlated with payment provider rollout
Anomaly Detection Agent
GA4ShopifyHotjar
January creative cohort fatiguing. 12 days until CAC spike
Creative Decay Agent
Meta AdsGoogle AdsTriple Whale
Durability messaging vs. competitor fragility
Competitor Intelligence Agent
TrustpilotReviews.ioMeta Ad Library
+$47K/month est. True Profit
Mobile checkout 1-click redesign
Anomaly Detection Agent
GA4ShopifyHotjar
+$23K/month
Creative refresh for January cohort
Creative Decay Agent
Meta AdsGoogle AdsTriple Whale
+$15K/month potential
#1

Durability messaging vs. competitor fragility

Insight → Hypothesis → Brief → Ready to launch
+$47K
#2

Mobile checkout redesign

Confidence: 87%
+$23K
#3

Creative refresh: January cohort

Confidence: 78%
+$15K
20 ad creatives
+16 more variations
Landing page
LP preview
message-matched
Messaging Kernel: 100%
Supporting assets
Email sequence (5 emails)
Popup overlay
Survey (hypothesis validation)

“While theirs break, ours last”

Test durability messaging against competitor fragility
20 ads · 1 landing page · 5 emails · 1 popup
Estimated True Profit: +$47K/month
You decide. The engine executes.
✓
Meta AdsCampaign live
✓
Google AdsCampaign live
✓
Shopify siteLP overlay active
✓
KlaviyoEmail sequence triggered
10:03 AM. 16 minutes from insight to live campaign
Coffee’s still hot.
Durability messaging
Winner · 95% confidence
$127K
Revenue
3.8x
ROAS
$33K
Ad Spend
4.2
MER
True Profit uplift: +$12K/month
Auto-scaled: budget +50%
Checkout redesign
Paused
$41K
Revenue
2.1x
ROAS
$19K
Ad Spend
1.4
MER
Conversions +8% but lower-LTV customers. Net profit: −12%
Auto-paused at threshold
↻ Results feed back into the engine. The loop never stops.

The cost of doing it manually

0
% CAC increase for DTC brands, 2023–2025
Source: Industry benchmarks
3
hours/day spent assembling ecommerce analytics data
Source: Omniconvert research
2
weeks average creative production lag
Source: Agency benchmarks
0
% of ecommerce marketing time is operational
Source: Omniconvert interviews

Built for Shopify pet brands doing $5M–$200M that want to stop guessing and start growing on real profit data.

If your subscription churn spikes and you don’t know if it’s the product, the timing, or the competition, we built this for you.
If you’ve ever sent a marketing email to someone whose pet just passed away, we built this for you.
If your reviews say “my vet recommended” and your ads don’t, we built this for you.
If you know puppy owners become your best lifetime customers but can’t prove it to your media buyer, we built this for you.

Join the first wave

Secure your account now.
Claim $1,000 in credits when we launch.

Early access

Every feature before public launch

Roadmap influence

Your pain shapes what we build

Founding pricing

Locked for life

$1,000 in credits

Applied at launch

What to connect (read-only access):

Shopify 🔒 read-only
Meta Ads 🔒 read-only
Google Ads 🔒 read-only
GA4 🔒 read-only
Secure your account & claim $1,000 →

No commitment until launch · Read-only access · Cancel anytime

The App Stack Era is over.
Welcome to the Autonomous Era.

Secure your account. Claim $1,000 in credits.
Limited to first 100 qualifying brands.

Secure your account & claim $1,000 →

Shopify, Meta, Google Ads, GA4 · Read-only access · No commitment until launch

Got questions?

Frequently asked questions

What is ecommerce marketing automation? +
Ecommerce marketing automation uses AI to automate the marketing decision layer: detecting growth opportunities, generating ad creatives and campaign packages, and optimizing spend for real profitability. Nexus connects Shopify, Meta Ads, and GA4 data to autonomously identify what to test, generate launch-ready assets, and measure true profit instead of ROAS.
How does Nexus reduce ecommerce CAC? +
Three ways: it identifies which campaigns are truly profitable after COGS, shipping, and returns. It monitors competitor ad libraries to find untapped messaging opportunities. And it enforces message coherence between ads and landing pages, eliminating the mismatch that inflates acquisition cost.
What is True Profit vs ROAS? +
ROAS measures revenue per dollar of ad spend but ignores cost of goods, shipping, returns, and platform fees. True Profit subtracts all these costs to show actual bottom-line contribution. A campaign with 3x ROAS can be deeply unprofitable once real costs are deducted. Nexus calculates True Profit for every campaign, ad, and product.
Does Nexus work with Shopify? +
Yes. Nexus is built for Shopify and Shopify Plus stores. It integrates with Shopify for product and order data, Meta Ads and Google Ads for campaign performance, GA4 for visitor analytics, and Klaviyo for email and SMS. All connections use read-only access.
How does Nexus handle ad creative fatigue? +
Nexus tracks creative decay curves: monitoring CTR decline, CPC increases, and frequency saturation. It forecasts when each creative will fatigue and tells you how many new creatives you need next month, before CAC climbs. Proactive replenishment instead of reactive scrambling.
What is customer lifetime value optimization? +
CLV optimization means making decisions based on total profit a customer generates over their entire relationship, not just the first purchase. Nexus integrates with Omniconvert Reveal’s RFM segmentation to connect every campaign to its CLV impact.
When does Nexus launch? +
Q2 2026 for the data insights beta with founding brands. Q4 2026 for full ad automation and AI experiments. Q1 2027 for complete autonomous operation. Brands who connect data now receive $1,000 in credits at launch.
What does the $1,000 credit cover? +
The $1,000 credit applies to your first 3 months after launch. No charge until the product goes live. Founding members also get early access, roadmap influence, and founding-member pricing locked for life.