A/B testing made easy. No coding required.

Use A/B testing to by-pass the backlog of your dev team

Run A/B tests on any type of device

Long gone are the days of desktop-only optimization. Mobile is getting more traffic than desktop. With Omniconvert, you can create A/B tests for your visitors regardless if they're on tablet, mobile or desktop.

You can also choose to run certain experiments on mobile or desktop only. 

a/b testing

Split URL testing for major changes

Split URL testing is a method that allows you to test different variations of a page by hosting them on different URLs. It’s very useful for testing major changes to your website, such as a complete redesign, or a longer page with more copy on it and so on. 

By using different URLs, you split the traffic between the control page and its variations, so you can easily see which page and URL generated the highest conversions.

Stacked tests for continuous improvement

Once you finish an experiment and you select the winning variation, the next step is to implement it as a permanent page on your website. Or not. Because if you want to improve even more, you need to continue testing.

Stack testing allows you to use any winning variation of an A/B test as the control for your future test, without actual implementation. This feature greatly speeds up the optimization process and allows you to benefit from the improvements without waiting for the dev-team to implement them.

Coding is a foreign language? You’ll be fine!

If you want to build simple experiments such as changing a text or replacing an image you can use our visual editor.

You’ll be able to:

  • Change or replace images
  • Change or replace text
  • Move, rearrange or remove elements
  • Track goals with a single click
  • Set to display surveys or overlays on-click on various elements

Without needing your developer.

For advanced front-end testing, you can use our advanced editor to write code.

Clarity. PDF clarity. For you and your boss

Omniconvert helps you run better A/B tests based on the advanced reports it provides. Use graphic representations and other A/B testing tools, such as our statistical calculator, to make sure you take the best decision every time. 

Easily extract, select and compare the most relevant results to decide which test stop, which one continue and what is the winning variation. For now. Because A/B testing never stops. 

  • Conversion rate trend
  • Revenue
  • Build & export as PDF
  • Average order value
  • Revenue per visitor
  • Chance to win (T-Test or Bayesian)
  • Cumulative view
  • View up to 30 goals
  • Add annotations

To validate any A/B Test, you first want to make sure it has a statistical relevance of at least 95%. We calculate it automatically for you in the reporting area.

While most platforms are offering you a single statistical model for analyzing and reporting, which is either Frequentist or Bayesian, we want to let you choose what works best for you.

So the alternative solution proposed by Omniconvert is to give you access to both of them. This way, after seeing the reports of your experiments using both models, you'll be able to decide which one is best for you.


Frequentist or Bayesian: Why choose, when you can have both?

Telekom got 30% more leads by A/B testing a contact form

More features

Add sub-accounts with various rights such as: to create, to edit or to just view & comment only.

Multiple accounts

With the help of the editor, select any HTML element on the page to trigger a survey or website overlayer.

On-click triggering

You decide the goal timeout & send them to other web analytics tools (Google Analytics, Kissmetrics, Omniture, etc.)

Goal management made easy

Besides being able to test any page on website (homepage, cart page, etc.) you can also test multiple pages in one experiment.

Include multiple pages

You decide when to run experiments. You can also exclude/include specific days or hours.


Change part of web copy to include data you know about the visitor: location, weather, cookie information, etc.

Dynamic content

This is a shortlist of the most common questions we get from our users

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What statistical algorithm does Omniconvert use? Bayesian or frequentist?

Both! Yes, Omniconvert is the only A/B testing platform that uses both bayesian or frequentist algorithms. All users can choose to have their data interpreted by either of the two statistical algorithms, or by both in the same time! This is easily done by choosing the preferred setting from a dropdown list in the platform. If you chose to use both algorithms simultaneously, you’ll receive two different data sets. From our testing, we have noticed that the differences between bayesian and frequentist are under 1%.

Dragos Oprea

Project Manager at Telekom

"We used Omniconvert to increase our sales and conversion KPIs without extra costs with media advertising. Omniconvert helped us grow our expectations in terms of lead capturing and orders placed through the eShop."

Some of our awesome clients