The story of Omniconvert
It all started back in 2011, when...
… I was working as a CMO of the leading website for selling car insurance policies. At that time, I struggled to understand what was making 98% of the website’s traffic not converting into paying customers.
At that time, I wasn’t aware of conversion optimization, but I found a temporary solution for my problem. Together with my team of developers, I started a campaign with localized testimonials targeted to visitors from the biggest 10 cities in Romania.
The campaign had a huge success, and, in one year, me and my team managed to increase the company’s revenue from online marketing by 36%. But the process wasn’t scalable because it involved too many development hours.
My vision of creating a platform to help other marketers like me convert more of their traffic into customers started getting shape.
I decided to start a new company that would develop a product meant to solve this pain point for marketers around the world.
In august 2013, Marketizator was born. That was the name of the company and product that you are seeing nowadays as Omniconvert. In 2013, the road ahead was looking bright.
With a team of four people, I started to build the world’s first integrated conversion rate optimization platform.
Valentin Radu, Founder & CEO