The story of Omniconvert

It all started back in 2011, when...

… I was  working as a CMO of the leading website for selling car insurance policies. At that time, I struggled to understand what was making 98% of the website’s traffic not converting into paying customers.

At that time, I wasn’t aware of conversion optimization, but I found a temporary solution for my problem. Together with my team of developers, I started a campaign with localized testimonials targeted to visitors from the biggest 10 cities in Romania.

The campaign had a huge success, and, in one year, me and my team managed to increase the company’s revenue from online marketing by 36%. But the process wasn’t scalable because it involved too many development hours.

My vision of creating a platform to help other marketers like me convert more of their traffic into customers started getting shape.

I decided to start a new company that would develop a product meant to solve this pain point for marketers around the world.

In august 2013, Marketizator was born. That was the name of the company and product that you are seeing nowadays as Omniconvert. In 2013, the road ahead was looking bright.

With a team of four people, I started to build the world’s first integrated conversion rate optimization platform.

Valentin Radu, Founder & CEO

The road ahead was looking bright for us and we celebrated each and every milestone


August 2013

Our platform is live & kicking! Our first paying customers! We were juggling creating content to sustain the distribution of the product, doing events, and localizing Omniconvert in different countries. We had traded sleep for the sheer joy of building something the whole world needed.


January 2014

Headcount: 7! We were now handling our own marketing and all the nuts and bolts a start-up has to in order to survive.

January 2015 named us “highest overall customer satisfaction” CRO tool.

February 2015

Omniconvert serves  >1500 websites. And WhichTestWon featured one of our successful tests in a case study format on their website.

September 2015

4000 users and counting, including WordStream and Forbes. And 20+ million tested visitors per month.

March 2016

Leading private equity growth and venture capital fund Catalyst Romania invests 1 million EUR in Omniconvert

August 2016

Over 50 people in the company. Our mission: bring smart CRO to the world’s eCommerce. Our bigger journey: nurture the team and develop a great product.

October 2016

We decided to rebrand our company. Our former name, Marketizator, was hard to spell, and we decided to leave it in our history. After an intense process, Omniconvert won as the most comprehensive name for us.

January 2017

We got a serious hit from our assumptions: our go-to-market strategy was not working as the product was to complex and our target customer had not enough talent inside to be able to use the product properly. Churn was our no. 1 enemyWe had to revision our team structure and had to let 19 people go from our team. 

May 2017

Got funded by the EU to develop a machine-learning product for conversion rate optimization. Armed with a lot of enthusiasm, we focused on the future

November 2017

Working closely with our eCommerce customers, we realized we have to triple down on the innovation regarding personalization. So, we kicked off the development of a customer intelligence platform: segment & nurture the customers according to their value & experience. At first, with a Magento extension.

February 2018

We re-engineered the A/B testing reporting. Now, there are 2 types of reporting: frequentist and Bayesian. That allows websites with lower traffic to gain insights from their experiments earlier. 

December 2018

After days of brainstorming the strategy, we’ve decided to focus heavily on educating the market about customer retention. 

April 2019

We’ve launched Omniconvert Reveal for the first beta customer. The exact words of the CEO: “I’ve realized how little I knew about my customers. And I had the data all these years…” 

May 2019

We’ve launched Growth Interviews: a podcast & Youtube series with real experts from all over the world sharing their insights about how to achieve sustainable growth.

October 2019

Omniconvert Adapt is officially launched at Bucharest with the first 4 customers in the drive-test. 

November 2019

It’s official: Omniconvert Reveal is born: RFM segmentation on autopilot. Lifetime value vs customer acquisition cost vs NPS. Cohort analysis & buying patterns - all available instantly based on historical data for Shopify Merchants.


January 2020

Omniconvert has once again achieved a ‘High Performant’ rating on the Conversion Rate Optimization (CRO) Report, as a result of positive reviews by verified users, compared to similar products in the CRO category.

Our story. Growing strong.

Dip your toes into growth. Then dive.

How much would you earn with a data-driven growth mindset & tools? ​