Omniconvert REVEAL

It’s time to find out the truth about your customers.
Empower your eCommerce team with unique insights about customer behavior.

FREE until 31 January 2021 for Shopify Stores.
30 days free trial for other platforms.

Have you ever wondered how many of your total customers are repeat customers and loyal to you? Customer Retention rate is a metric that shows you this, very often ignored.

Less than 40% of the eCommerce professionals measure the Customer Retention Rate while they focus too much on acquiring new customers. 

Reveal not only calculates for you the Customer Retention Rate on a given period of time, but also measures: 

  • The Share of Margin for each Customer type
  • The Share of Margin for every RFM group 
  • How prone are your customers to place the next order 

Customer-centric organizations understand the unique problems and expectations of their customers as well as the context of those needs.

Knowing your customers is the first and most important step towards a customer-centric mindset and building your Customer Retention strategy.

The Business Analytics section will give you clarity on the growth or anomalies that happen within your Shop transforming your raw data into actionable insights.

Your customers are different. They have different needs, expectations and buying behaviors.

Buying behavior is one of the most important indicators of future repeat purchases and customer loyalty. Buying behavior is also a key indicator of your customer lifetime value.

What are your customers’ buying behaviors?

From Soulmates to Ex-Lovers, discover which Customer Segment is most valuable to your shop using Reveal’s RFM Segmentation module.

RFM Segmentation stands for recency, frequency, monetary value. It is used to create customer segments based on buying behavior. By knowing:

  • When people buy (recency)
  • How often they buy (frequency)
  • How much they spend (monetary)

PS: Our team & partners can assist you in defining the point values for R, F, M so they make sense for your type of activity and business size.

For retailers, it is vital to understand how customers FEEL

Give your customers a voice and understand how their feelings relate to your services, products, and brands. 


Net Promoter Score (NPS) is the crucial metric for any company willing to earn loyal customers and predicting customers’ behavior.


But what if you could correlate customer voice with customer buying behavior, and assortment data?

REVEAL automatically does all of this with all the historical data, providing you precious insights regarding the best or worst brands, customers, or products.

Acquiring customers is more expensive than ever

Since 2013, Facebook CPC has grown 8 times, while retail eCommerce sales worldwide have increased by 158%.

In the current landscape, competition is brutal and customer acquisition costs are going up. This makes it harder and harder to acquire new customers.

The higher the revenue, the higher the focus on customer retention

More than 50% of the companies with annual revenue of at least 11M$ either dedicate budget to retention or include retention in their marketing budgets

Did you know that acquiring a customer typically costs around 6-7 times more than retaining one?

That’s why building your Customer Retention strategy is a key factor that will influence your growth… and your survival in the highly competitive eCommerce industry.

And that is why we built REVEAL.

Your Customer Intelligence Platform.




Empower your Growth Team

with unified insights about your customers behaviour.

REVEAL is your partner in understanding your customers.

REVEAL will deliver automated insights into your customers’ buying behavior to empower your eCommerce business. You will no longer need to spend time and resources to dig into your own data because once installed, REVEAL will be able to give the most important Customer Retention metrics:

Omniconvert Reveal

REVEAL is a Customer Value Optimization Platform that helps e-commerce businesses with automated insights into customers’ buying behavior, segmentation, NPS and lifetime value.

Reveal works with all major Ecommerce platforms

Reveal integrates well with all major Ecommerce platforms etiher by reading and interpreting JSON feeds through automated or manual import/export or through API access.

Frequently Asked Questions

Reveal is a Customer Value Optimization Platform that helps eCommerce companies to segment their customers and gain insights for better campaigns, higher ROI and more repeat customers. 

If you want to create a great customer experience it all starts with your customers.
REVEAL helps you to discover who are your Ideal Customers (your soulmates) so you can better target them and improve your communication with your future and existing clients. 

REVEAL will deliver customer retention insights for your eCommerce business by providing you with automated customer reports based on your customers’ buying behavior.The real benefits: 

:point_right: A clear overview of your customers and business
:point_right: The ability to create better-targeted campaigns in the future 
:point_right: Know exactly what to offer and who to offer
:point_right: Refine your assortments based on NPS results
:point_right: Helps you create awesome loyalty programs

REVEAL is free of charge until the 1st of January 2021 on Shopify and you can start a free trial if your shop is on another platform. So it does not cost a thing.

Yes. For each customer segment, eCommerce owners can oversee and monitor:
  • Customer Lifetime Value
  • Customer Retention Rate 
  • The chances to place the next order 
  • Cohort Analysis 
  • Catalog Insights & Anomalies 
  • Pre- and post-delivery NPS
  • Website personalization

If your store is on Shopify, we have direct integration so the implementation takes less than 5 minutes by clicking “Get App” here.If your shop is on other platforms such as Magento, WooCommerce or BigCommerce you have to import data needed by Reveal within data feeds served via HTTP, into JSON format. A separate file is needed for each type of data that Reveal imports: customers, categories, products, orders.

Explore REVEAL's other Features

See more about how our platform can help you and your store