Since the advent of the internet, the very laws that govern sales and economics have been subject to immense and rapid changes. With each passing day, more people realize the importance of taking their businesses online. With more than half of the population choosing to satisfy their shopping needs online, any company without an online presence is taking a walk, when it should be sprinting through the track of success. 

The knowledge of this has led to fierce competition in the online space, with different companies trying different methods and techniques to make their eCommerce sites stand out and rake in more profits.  

As with everything that concerns people and money, many misconceptions abound when it comes to eCommerce SEO for generating traffic and conversions that boost sales. One of the popular myths about efficiently running an eCommerce site flying around is that you must have a lot of money to advertise before you can make huge sales online. This is certainly not true. While advertising plays an integral part in boosting your site’s awareness, there are still many ways you can organically increase your site’s visitors and, ultimately, your sales.

You don’t have to break the bank to drive traffic to your site. By following and implementing these eCommerce SEO tips, you would be well on your way to getting and retaining customers, upping your sales, and smiling to the bank.

Publish premium content

Publishing top-notch premium content for your consumers is essential in driving traffic to your site and boosting your sales.  This is one aspect where many eCommerce businesses get it wrong. Your website should not just be a place where you put up great products and expect people to buy. It should also be a place where potential buyers can get quality information addressing their needs. 

Engaging blog posts, product descriptions, and tutorial videos go a long way in attracting visitors to your site because they are sure to get great content that better informs their buying decisions. In addition to that, putting out quality content consistently helps to position you as an authority in your field, making customers recognize your site as their first option when they want to make a purchase.

Consider starting a blog or a Youtube channel with topics centered on the products or services your business offers as a first step in publishing valuable content.

Optimize your site’s speed

You may not know this, but the speed at which category pages on your site load is a critical determinant in the number of visitors you get. A site that takes over three seconds to load is sure to discourage new visitors and lose more than half of its existing users.  Modern-day customers are very impatient with a short attention span, and any hitch on your site would show them off. You must run an audit test on your website to ascertain the amount of time it takes to load a page. It is also advisable to optimize your site for speed on all devices because sometimes a site may load faster on mobile than on a PC.

Make your site user-friendly

Have you ever visited a site, perhaps to purchase a product, only to find navigating the site as complex as a maze? One of the paramount rules to take into consideration when running an eCommerce site is to have a website that is user-friendly and easy to navigate. The impression of your webpage within the first few minutes determines whether visitors stay or leave.

 A website with a complicated user interface and lengthy product descriptions will undoubtedly have visitors leaving in droves. The structure of your site, its color, the text, the images, and videos must be organized so that a visitor finds it easy and convenient to use.  Again, your site must be optimized for both mobile and desktop users. Make sure that the font size and buttons are adapted for whatever device a user uses.

Email Marketing

The power of an email list can never be overemphasized. Marketing strategy to your customers through your email list is a powerful and sure way to generate traffic, convert visitors to paying customers, and pitch new products and services. With an email list, you could send out newsletters and new product offers to already existing customers and is guaranteed to make a lot of sales. 

Studies have shown that repeated customers are more likely to buy a product or service because they have tested a product or service and are more confident to try it again.  Ask your visitors for their email contacts clearly and concisely. Use CTA buttons positioned in visible spots on your site so your visitors can easily fill in their contact details. 

You could also set up an abandoned cart email that reminds visitors of uncompleted purchases. This way, you are utilizing the subtle power of persuasion to get a customer to finish an order, thereby improving conversation rates.

Look, building an email list and running an email campaign doesn’t have to be so cumbersome for you.  Reputable SEO companies that handle local optimization such as SEO Brisbane, SEO USA can remove the burden of building an email list and running campaigns off your shoulders while giving you time to channel your efforts to the planning and growth of your business.

Use backlinks

A backlink is a link inserted in a website page that, when clicked, redirects a user to another website or webpage. The principle of using a backlink on the internet is more like that of a book citation, where an author references another prominent author’s words to give it more credibility.  

One of the simple methods you can try to make your site rank higher on search engine result pages (SERP) is to embed quality backlinks to relevant product pages on another reputable website. Speaking of relevance, it is essential to know that Google penalizes sites that insert backlinks that are not needed and useful to visitors in their web resources to increase online visibility and conversation rate.  Also, using internal links is a great way to give value and relevance to your site. 

An internal link build connects a given web page to another on the same website. It helps to link resources that are correlated on your site. The more a site has an intricate and organized system of internal and external links, the more search engines determine it valuable and relevant and make it rank higher on SERPs. This gives the site more visibility when people are searching for products or services that it offers, which leads to more traffic and ultimately more conversions.

Use Keywords

Keywords are common phrases that users enter into search bars when looking for a particular product or service on the internet. Using a specific keyword phrase in the content on your eCommerce site makes it visible on the first result page. This is very important because a large percentage of traffic generated on a website is mostly gotten from organic searches. Being on the first page of search results is crucial as web analytics have revealed that only 5% of web searchers look through the second page of SERPs. 

Your website content must be created to capture all the targeted keywords that depict a product or service. Related keywords should be inserted in the meta description, alt-text of images, title tags, and H1. 

Most ecommerce websites, in an attempt to use keywords to rank higher on the SERP, stuff their content with irrelevant keywords. This act is wrong, as it flouts the rule of many search engines concerning keyword stuffing and keyword irrelevance. Keywords should only be used naturally and wisely in your content.  

Are you lost on keyword research and  how to use them effectively? Analytics tools like Google Keyword Planner can help you research keywords that are relevant to your business. You can find competent agencies online, such as Joel House SEO, entirely dedicated to upping and revolutionizing your SEO game and boosting your company’s online awareness and sales.

Use social media

Social media is another powerful platform to engage customers and generate traffic to your site. Don’t just spend your entire time pruning content on your website waiting for customers. Use social media to pique customers’ interest with content mainly structured and targeted at social media users. 

The key to using social media to boost awareness and sales is to understand your product and services and the best platform to target users who may be interested in what you offer. For example, B2C businesses that deal with consumer products are likely to find potential customers on Instagram and Facebook. B2B companies, however, that mainly offer services, would mostly find LinkedIn, the perfect hub for potential customers.

Conclusion:

 SEO is a great way to drive traffic, create leads, and increase conversion rates for eCommerce companies. However, your SEO strategies must be continuously reviewed and updated for two reasons. First, search engines are always changing their algorithms to improve the value it delivers to the internet. This means an SEO strategy that may be essential and relevant today, after undergoing some changes, may become obsolete tomorrow. 

The second reason is that SEO strategies are not a one-size-fits-all approach. A plan that works for one business may fail for another business. Therefore, you must analyze your SEO strategies to know what’s working and what’s not and adjust them accordingly.