Landing Page Optimization

17 Quick Conversion Rate Optimization Tips from Maria Caciur and Nils Kattau

How many CRO experts do you need to change a lightbulb? Just one. Conversion Rate Optimizers are one-man bands proficient in data analysis, psychology, copywriting, and many other arts, crafts, and sciences. How many CRO experts do you need to boost your conversions and squeeze more revenue out of your eCommerce website? Well, it depends. If they’re absolutely amazing like Maria Caciur (Head of Omniconvert Agency) and Nils Kattau (Founder of the Online Marketing Summit in Berlin), you only need…

The simple guide to e-commerce product page optimization

Getting the most revenue you can out of your e-commerce product page is important and it can be difficult to know just how this is achieved. With Google introducing different algorithms and changes in customers buying behaviors, it can be tricky to ensure that your products are receiving the right exposure and you are able to offer your customers a smooth buying experience. In this guide, we will give you some tips and suggestions on how to create easy to…

The Complete Guide to Voice Search Optimization

Until a few decades ago, vocally interacting with a computer was science fiction. Thanks to an exponential growth in science and technology, it has now become a fact of life. It is evident that people are becoming more inclined towards voice-based searches. It was reported that 40% of adults now use voice search once per day. The trend was brought to notice with Apple’s SIRI. Microsoft soon followed suit with Cortana. With the launch of Alexa powered Echo last year,…

The History Of Landing Pages

The history of the landing pages

In the past, the majority of the landing pages look awful and boring. Ever wish you could understand the evolution of landing pages? If yes, then I’ll walk you through the transition phases in this article. Truly, we can’t talk about lead generation and conversion optimization without taking a deep dive into the world of landing pages. It’s impossible. In today’s competitive digital marketplace, you need high-converting landing pages to increase sales. The role of a landing page plays is…

The Sweet Chemistry Of A Landing Page: Master Chemist or Rookie?

Landing Page

Does this scenario sound familiar? You’ve researched your target audience, created a good lead magnet, set up your landing page, and you waited for the opt-ins and sales roll in. One day. Two days. Seven days. Zilch. Nothing is happening. Only a trickle of opt-ins here and there, probably from people who missed their way. You even went as far as A/B testing the page, in order to determine the possible reasons why your landing page isn’t converting – and…

Diagnosis: Landing Page

In my career I’ve had the unique position of seeing thousands of split tests across virtually every industry. This unique perspective has given me an idea or two regarding what works on landing pages and what doesn’t. I visited two PPC landing pages with the #1 placed ad and wanted to give my evaluation. I evaluated these pages with the same set of criteria, including: Ad to Landing Page Consistency – Does the landing page reflect what was offered in the…

Landing Page Optimization Best Practices In E-commerce

The main purpose of landing pages in e-commerce is to direct visitors to a stand alone webpage distinct from your online store’s site, and guide customers to the action you want them to take. Landing page optimization in e-commerce might prove to be more complex at the beginning because it revolves around multiple products and category products. In this article, you will find the guidelines to create the best landing page for your online business. Remember to consider these ideas…

E-commerce landing pages that convert

When it comes to choosing or creating the perfect landing page, e-commerce websites face a bigger challenge than presentation websites or software websites. Their target is more complex: the visitor has to be guided in making a choice among multiple products and at the same time he must be prepared to take the hoped-for action: buying something. Because few searches are about precise products and it wouldn’t be justified to create a landing page for a single product, most searches…