Last week, Valentin Radu, CEO Omniconvert, held a free webinar about  the essentials on Conversion Rate Optimization as a beginner.

In this webinar, he explained  the most important aspects a junior marketer should know when planning a CRO Strategy.

The main topics are:

  • What is Conversion Rate Optimization?​​
  • How to optimize your traffic considering conversion rate and the purchasing intention of your visitors
  • How to segment your traffic
  • How to personalize your visitor’s experience on your website
  • How to do A/B Testing
  • The most useful and easy methods for Conversion Rate Optimization

In the end of the webinar, you can see how to use Omniconvert to improve your conversion rate. You should start using surveys to find out why your visitors leave without buying. You have to know what your website’s problem are in order to come up with a proper solution.

The next step is to edit your pages with A/B Testing. With Omniconvert you can freely change any text, colors or images on your page, without the help of a moody designer.

Last, but not least, display smart interactions in order to convert more. Mix variables like location, weather & keyword to design more relevant interactions.

In case you have missed the webinar or you just want to watch it again, you can do it HERE!

Enjoy! 🙂