Case Studies
The headlines you want to star in
A few in-depth case studies of experiments performed with Omniconvert
CLIENT Case Studies
Discover how our clients achieved significant results with Omniconvert
4.1x Increase in Revenue From email marketing in Q4 2023
14 months of A/B testing 46 experiments 39.13% win rate
6.27% uplift in the website revenue
61.40% uplift in ROAS against Facebook's default targeting using Lookalike Audiences based on loyal customer segments
+69% in ROAS against Facebook's default targeting
20% better ROAS for remarketing campaigns.
Over 38% winning tests and more than 200 ideas generated from different analyses
Over 200 visuals and over 100 A/B Test & Overlay experiments, infinite insights.
+22% boost in Conversion rate using Data Analysis, A/b testing, Interactions and Surveys.
Email Marketing – AMALIN by Andreea Raicu and Omniconvert
Fashion
AMALIN by Andreea Raicu is a Romanian fashion brand known for its sophisticated, elegant designs. Founded by media personality Andreea Raicu, the brand aims to help women explore their identity.
AMALIN offers a dual shopping experience with an online store and physical showrooms in Romania.
The Challenge
A key challenge was to enhance newsletter KPIs and boost revenue from email campaigns. The main goal was to migrate the email marketing infrastructure from MailChimp to Klaviyo, revamp the email sending process, and redesign the emails.
Summary of results
4.1x Increase in Revenue From email marketing in Q4 2023
About LEROY Merlin
Leroy Merlin is a multinational home improvement and gardening retailer based in France. It has over 400 stores in 13 countries and offers a wide range of home improvement, DIY, decoration, and gardening products. With a strong online presence and services such as installation and financing options, the company aims to provide customers with affordable, high-quality products, expert advice, and support to help with their projects. The company is committed to sustainability and environmental responsibility, implementing various initiatives to reduce its environmental impact.
The Challenge
Improving UI/UX following Website's eComm Transformation
Our partnership with Leroy Merlin Romania started in 2021 when their team presented us with their challenge. Two years prior (in 2019), Leroy Merlin had converted their website from an online catalog to an eCommerce platform. As a consequence of this transition, the UI and UX of the resulting online store were in dire need of improvement. Recognizing the need to test each website modification to measure its impact, Leroy Merlin approached us and we started collaborating with them for the CRO process.
Download PDF About Sparkle in Pink
Sparkle in Pink is a family-owned business located in Utah, US. They provide a vast selection of children's clothing and costumes at affordable prices. Sparkle In Pink was founded in October 2011, and it soon became a team of 70+ employees shipping out thousands of orders daily. They're a global online retailer, shipping their products internationally.
The Challenge
The challenge was at the acquisition stage. Elumynt (Sparkle in Pink's Agency) needed to find scalable prospecting audiences at a higher efficiency than they found in the Facebook platform alone and with the tools they had at their disposal. Their main goal for the Facebook/Instagram platform via ads was to drive new customer growth.
Download PDF Omniconvert + Mavericks = Excellent Results for Mobexpert
ABOUT MOBEXPERT
Mobexpert is the largest furniture and accessories manufacturer and retailer in Romania, with 26 physical stores and an online store. The integrated approach to consulting, design, and architecture services translated into customized solutions for each client's style and needs is one of the distinctive elements that made Mobexpert one of the top players in the furniture retail industry, valued at 2 billion euros, in Romania. For the past years, Mobexpert's strategy focused on continually innovating collections, improving product portfolio variety, and adapting to changes in customer lives. To put it into perspective, new products make up one-third of Mobexpert's onlineproductcollection. Due to the pandemic, the focus shifted in the last two years to translate the experience the clients have in the physical stores into an online environment by creating visual content using photos, videos, and even AR. Considering Mobexpert's massive inventory of around 35000 SKUs, this was no easy feat
The Challenge
The challenge that Mavericks, Mobexpert's performance marketing agency, faced was how to create better ads that target the client's different audiences while also improving Customer Lifetime Value (CLV).
Download PDF About AliveCor
AliveCor is the market leader in FDA-cleared mobile electrocardiogram (ECG/EKG) technology. Named as one of the most innovative companies in the health industry in 2017, the company sells products that use machine learning and promote early disease discovery and disease prevention. Through its devices, AliveCor also connects patients and clinicians anytime, anywhere.
The Challenge
AliveCor promotes its products through multiple channels: TV, resellers, and their own website. Obviously, the main focus of this collaboration has been to improve the conversion rate on the website, but not only that. There were other important requirements: 1. Create a seamless user experience and user journey online 2. Make their products stand out 3. Educate visitors and help them discover whether AliveCor products covered their needs 4. Align their media campaigns with the website content On top of this, the online store faced multiple changes due to a scale-up of their business. The initial user flow suffered modifications each year, so testing the user experience on the website became mandatory.
Download PDF About AVON
Avon is a US company, founded in 1886, that has specialized in beauty, household and personal-care products. The fifth-largest company in the beauty industry, the entire business has at its heart the empowerment of women across the globe in expressing their individuality through the help of their personal beauty advisors – the Avon Representatives. With nearly 6.5 million active independent sales representatives, Avon has a vast worldwide network that has enabled it to become a hallmark of beauty and innovation and inspire millions of customers. AVON Romania was established in 1997 and, through digital innovation and growth, it now sees thousands of monthly visits on its website for desktop alone. The company is responsible for a large range of high-quality products such as makeup, haircare, skincare, perfumes, fashionwear and watches, as well as a variety of accessories and seasonal giftware.
AVON and Omniconvert
Avon Romania partnered with Omniconvert in 2016 and is now incorporating cutting-edge CRO technology into its business model. Since the beginning of their partnership, Avon and Omniconvert have carried out approximately 190 experiments - an average of three experiments per month. Together, a new era in marketing is expected to continue a tradition that has already spanned over 130 years.
The Challenge
Traditionally, Avon's products had been sold exclusively through sales representatives or from retail stores. In more recent years, Avon started selling its products through its online store, where users would have the exact same experience, but from the comfort of their own homes. As expected, most users were initially reluctant. Online shopping comes with a great deal of changes compared to the traditional browsing and shopping process, and help was needed on more than one front. First and foremost, Avon needed a seamless buying experience - shopping for its products should be effortless, and all about excitement, inspiration and expectations. Secondly, the company needed to convey the trust and encouragement users usually got by connecting face-to-face with the representatives.
Download PDF About Ideall.ro
The Romanian eCommerce store offers a large range of top-brand household appliances from washers and fridges to ovens and microwaves. It is also a customer-centric brand that comes with full-stack customer service. In Romania, the main criterion that shoppers consider when buying products are: price, brand trust (based on experience, feedback), and product range. Around 25% of potential consumers first "showroom" products of interest to receive more information about the products.
The Challenge
Their competitive advantage is strong customer support and low prices for large home appliances. The real struggle was to compete against other marketplaces or brands that offer a larger range of products and have a higher market share. Besides this, the main challenges they faced with their website included the following:
● Creating a suitable user experience for their target audience;
● Great usability experience;
● A good showcase of the shipping cost;
● Having good information architecture (on ToFu, MoFu, Bofu)
About Nextbase
Nextbase is a global leader in dash cam technology, known for combining cutting-edge innovation with a strong focus on driver safety and user experience.
Headquartered in the UK and trusted by millions of drivers worldwide, Nextbase has pioneered many of the features now standard in the industry - such as Emergency SOS, Alexa voice control, and cloud-connected video sharing.
With a product range that blends premium hardware with smart connectivity, Nextbase empowers users to protect themselves on the road, capture key moments, and stay connected wherever they drive. Their award-winning dash cams are stocked by major retailers and consistently rated among the best in the market for performance, reliability, and ease of use.
The Challenge
Determine the most effective way to present a category section on the homepage that highlights various camera use cases, guiding users toward relevant listing pages and ultimately driving them deeper into high-converting areas of the site.
Summary of results
+26.16% increase in Conversion Rate
+23.7% increase in Revenue/user
About PRISM+
PRISM+ is a trusted Singaporean brand that specializes in top-tier smart electronics and household appliances designed for every home.
The brand’s journey in the Singapore market began in 2017 with the introduction of premium gaming monitors.
Fast forward to 2025, PRISM+ now presents an extensive array of consumer electronics and home appliances, ranging from TVs, monitors, air-conditioners to refrigerators, sound systems and ceiling fans.
Notably, the brand is actively investing in integrating smart technology into its product lineup in order to establish a harmonious ecosystem of home appliances and electronics that synergize to cultivate a relaxing and comfortable living environment.
PRISM+ has a significant online presence, particularly on its official websites in Singapore, Malaysia and Australia, but also on various regional e-commerce platforms.
The Challenge
Find a clear and effective way to showcase the website’s most popular product category - TVs. The goal is to present the variety of subcategories in an accessible format that makes it easy for users to navigate, quickly find the products they’re most interested in, and smoothly transition to the product detail pages (PDPs).
Summary of results
+40.74% increase in Conversion Rate
+14.81% increase in Revenue/user
About PRISM+
PRISM+ is a trusted Singaporean brand that specializes in top-tier smart electronics and household appliances designed for every home.
The brand’s journey in the Singapore market began in 2017 with the introduction of premium gaming monitors.
Fast forward to 2025, PRISM+ now presents an extensive array of consumer electronics and home appliances, ranging from TVs, monitors, air-conditioners to refrigerators, sound systems and ceiling fans.
Notably, the brand is actively investing in integrating smart technology into its product lineup in order to establish a harmonious ecosystem of home appliances and electronics that synergize to cultivate a relaxing and comfortable living environment.
PRISM+ has a significant online presence, particularly on its official websites in Singapore, Malaysia and Australia, but also on various regional e-commerce platforms.
The Challenge
When key order details, such as the cart total, payment options, and checkout call-to-action (CTA), are not immediately visible, users may experience friction in the purchasing journey. In the previous cart layout, the order summary was positioned below the product list, requiring users to scroll down to see their subtotal, payment methods, and checkout button.
Summary of results
+7.41% increase in Conversion Rate
+20.94% increase in Revenue/user
About Alivecor®
AliveCor is the market leader in the technology of FDA-cleared mobile electrocardiogram (ECG/EKG).
AliveCor is a pioneering brand at the forefront of digital health technology. Renowned for its innovative solutions, AliveCor specializes in developing portable electrocardiogram (ECG) devices that empower individuals to monitor their heart health easily. By seamlessly integrating cutting-edge sensors with their user-friendly mobile application, AliveCor enables users to take proactive control of their cardiovascular well-being, facilitating early detection and monitoring of arrhythmias. Their devices use machine learning to deliver almost instant single or six lead health reports directly on the user's smartphone. Through its Kardia devices and membership, AliveCor connects patients and clinicians anytime, anywhere.
The Challenge
Our challenge was to identify the right mix of content, while finding the right balance between innovation and consolidation of the existing homepage structure.
Summary of results
+10.59% increase in Conversion Rate
+10.79% increase in Revenue/user
About YOXO
YOXO is a digital-only mobile service from Orange, a leading telecommunications company in Romania. Created to meet the demand for flexible and user-friendly mobile options, YOXO uses Orange’s extensive network to deliver a modern and customizable telecom experience. It’s ideal for tech-savvy users who prefer managing their mobile plans online without needing to visit physical stores or spend time on lengthy customer service calls. YOXO aims to lead the way in phone and digital services, focusing on freedom, individuality, and authenticity. Their mission is to connect people, understand their connectivity needs deeply, and offer an accessible and innovative communication experience.
The Challenge
The porting page serves as a crucial landing page for users across all devices who want to learn more about the service. Unfortunately, the page failed to clearly and persuasively showcase YOXO’s offers, which impacted its ability to convert visitors into users. Since a significant amount of paid traffic was directed to this page, it was essential to enhance its effectiveness in driving app downloads.
Summary of results
4.1x Increase in Revenue From email marketing in Q4 2023
Download PDF
Filtering Functionality – CLX Gaming® and Omniconvert
Gaming PCs
CLX is a custom system integrator catering to PC gamers and content creators. Established in 2016, it is a division of Cybertron International, one of the largest system integrators in the US since 1997. Recognized for its award-winning custom designs and paint work, CLX offers a range of carefully curated systems or a completely customized gaming experience by allowing users the ability to configure their own PCs. YOXO is a digital-only mobile service from Orange, a leading telecommunications company in Romania. Created to meet the demand for flexible and user-friendly mobile options, YOXO uses Orange’s extensive network to deliver a modern and customizable telecom experience. It’s ideal for tech-savvy users who prefer managing their mobile plans online without needing to visit physical stores or spend time on lengthy customer service calls. YOXO aims to lead the way in phone and digital services, focusing on freedom, individuality, and authenticity. Their mission is to connect people, understand their connectivity needs deeply, and offer an accessible and innovative communication experience.
The Challenge
Users without technical expertise prefer buying pre-built PCs from CLX’s Ready to Ship (RTS) page. However, the filtering options made it hard to find the best gaming setup. Our challenge was to simplify the filtering process for novices to boost cart additions and conversion rates.
Summary of results
+38.96 % in the Conversion Rate and +20.51% in Revenue/user for Desktop
+123.4% increase in Conversion Rate and +102.97% in Revenue/user for Mobile
Homepage Redesign on Mobile – CLX Gaming & Omniconvert
Gaming PCs
CLX is a custom system integrator catering to PC gamers and content creators. Established in 2016, it is a division of Cybertron International, one of the largest system integrators in the US since 1997. Recognized for its award-winning custom designs and paint work, CLX offers a range of carefully curated systems or a completely customized gaming experience by allowing users the ability to configure their own PCs.
The Challenge
Even though the traffic coming from mobile is almost double than desktop, the conversion rate is much lower. Our challenge was to adapt the homepage design by adding a wider range of navigation options and optimizing the rest of the page so that the traffic to category pages and conversion rate is increased.
Summary of results
+28.57% in the Conversion Rate and +46.21% in Revenue/user through the homepage redesign on mobile.
Download PDF About LEROY MERLIN
Leroy Merlin is a multinational home improvement and gardening retailer based in France. It has over 400 stores in 13 countries and offers a wide range of home improvement, DIY, decoration, and gardening products. With a strong online presence and services such as installation and financing options, the company aims to provide customers with affordable, high-quality products, expert advice, and support to help with their projects. The company is committed to sustainability and environmental responsibility, implementing various initiatives to reduce its environmental impact.
The Challenge
Improving the overlay that appears upon clicking on the main product image in terms of design and page navigation.
Summary of results
DESKTOP +14.34% increase in Conversion Rate +30.14% increase in Revenue/user
MOBILE +18.00% increase in Conversion Rate +37.76% increase in Revenue/user
Achieved by improving the image gallery pop-up in the PDP.
About Alivecor®
AliveCor is the market leader in the technology of FDA-cleared mobile electrocardiogram (ECG/EKG).
AliveCor is a pioneering brand at the forefront of digital health technology. Renowned for its innovative solutions, AliveCor specializes in developing portable electrocardiogram (ECG) devices that empower individuals to monitor their heart health easily. By seamlessly integrating cutting-edge sensors with their user-friendly mobile application, AliveCor enables users to take proactive control of their cardiovascular well-being, facilitating early detection and monitoring of arrhythmias. Their devices use machine learning to deliver almost instant single or six lead health reports directly on the user's smartphone. Through its Kardia devices and membership, AliveCor connects patients and clinicians anytime, anywhere.
The Challenge
Promoting AliveCor’s freshly launched single lead device KardiaMobile Card, via their website, without hurting the sales of the other two devices. KardiaMobile Card serves as the upgraded alternative to the customer favorite, KardiaMobile, with which AliveCor captured the attention of the healthcare industry.
Summary of results
25.17% increase in Conversion Rate
29.58% increase in Revenue/user
Achieved by testing a highlighting badge.
About Alivecor®
AliveCor is the market leader in the technology of FDA-cleared mobile electrocardiogram (ECG/EKG).
AliveCor is a pioneering brand at the forefront of digital health technology. Renowned for its innovative solutions, AliveCor specializes in developing portable electrocardiogram (ECG) devices that empower individuals to monitor their heart health easily. By seamlessly integrating cutting-edge sensors with their user-friendly mobile application, AliveCor enables users to take proactive control of their cardiovascular well-being, facilitating early detection and monitoring of arrhythmias. Their devices use machine learning to deliver almost instant single or six lead health reports directly on the user's smartphone. Through its Kardia devices and membership, AliveCor connects patients and clinicians anytime, anywhere.
The Challenge
Drive more sales on their online store, while also growing AliveCor’s email subscribers list in the process. Our task was to find the best way of achieving both these goals at the same time, without damaging the desktop user experience.
Summary of results
16.74% increase in Conversion Rate
12.98% increase in Revenue/user
Achieved by testing a lead collection overlay with a discount.
Lead Collection Success – Orange® Romania & Omniconvert
Telecommunication
Orange is one of the most important telecommunications operators in the world, with sales of 42.3 billion euros in 2021 and 142,000 employees worldwide. The Orange Group is a leading provider of global IT and telecommunications services for multinational companies under the Orange Business Services brand.
The Challenge
Increase the number of active users while also improving the website’s lead collection rate -Orange’s mobile subscriptions are the core of their business.
Summary of results
46.94% increase in Lead collection rate on desktop
106.29% increase in Lead collection rate on mobile
Achieved by using on-exit and time based triggered overlays.
Lead Collection Success – Orange® Romania & Omniconvert
Telecommunication
Orange is one of the most important telecommunications operators in the world, with sales of 42.3 billion euros in 2021 and 142,000 employees worldwide. The Orange Group is a leading provider of global IT and telecommunications services for multinational companies under the Orange Business Services brand.
The Challenge
Improving the Cart Page to motivate users to proceed to the checkout page and complete more purchases across all devices.
Summary of results
7.65% increase in Conversion Rate
11.53% increase in Revenue/user
Achieved by testing an urgency statement on the cart page
A targeted Web Personalization increased the conversion rate by 96% on a product category page
Avon
Cosmetics and beauty products
AVON is a globally recognized brand sold through nearly 6 million active independent Avon Sales Representatives worldwide.
The Challenge
AVON wanted to replicate the real and personal experience delivered by sales reps into an online digital experience. Find out how they created a multi level experience to increase conversion rates.
Summary of results
A conversion rate increase of 96.63%; Green-eyes page: 111 times more views; Brown-eyes page: 292 times more views; Black-eyes page: 89 times more views; Blue-eyes page: 73 times more views;
Download PDF A/B testing a hypothesis across 3 countries generated an overall 15.41% uplift in revenue
Avon Group
Cosmetics and beauty products
AVON is a globally recognized brand, sold through nearly 6 million active independent Avon Sales Representatives worldwide.
The Challenge
Applying a hypothesis across three sister sites in different countries generated a revenue lift. Find out how to A/B test across different countries that have different languages.
Summary of results
A rise in the Add to Cart Rate of 16.5%; An increase of 27.9% in conversion rates; Additional 15.41% revenue increase; Statistical relevance achieved with 99% validation;
Download PDF
About F64
Retail
F64 is a retail store specializing in photographic and video equipment bringing all the world renowned brands to clients that are just as passionate about photography as they are. Applying a hypothesis across three sister sites in different countries generated a revenue lift. Find out how to A/B test across different countries that have different languages.
The Challenge
Visitors were helped in their decisions to buy products from the online store. Find out how and where to A/B test for increasing revenue and conversion rates.
Summary of results
An increase of 6% in conversion rate; Uplift of 1.68% in revenue per visitor; Validation with 99.21% in statistical relevance;
Download PDF Happiness Barometer - How to successfully use gamification in your eCommerce
AVON Romania
Beauty
AVON is a leader in the Romanian makeup market, and in 2013 it was listed among the top innovative makeup companies in Romania
The Challenge
The aim was to make clients feel valued for their purchases and to convey a sense of appreciation
Summary of results
This gamification experiment not only increased the level of engagement on the website, but also positively impacted the AOV.
Download PDF
A/B testing on homepage doubled conversion rates and generated incremental leads
Autonom
Automotive
Autonom Rent a Car is a large car rental company with a national coverage of 41 service centers in 29 cities with a fleet of over 3,000 new cars.
The Challenge
Autonom faced a great challenge in acquiring qualified leads. A large percentage of users would usually drop in a specific part of the journey as they were trying to rent a car.
Summary of results
An increase of 194.2% in conversion rate; Statistical relevance with 100% validation; Additional leads collected with ‘add-on’ experiment;
Download PDF
Learn how Covera increased their conversion rates by 60% through Omniconvert
Covera
Retail
Covera is an online shopping website specializing in supplying the best range where you find everything you need for balcony, terrace, garden, farm or orchard.
The Challenge
Covera needed to help customers overcome their objections in buying “Home and Gardening” products online. Find out how they improved their conversion rates using Omniconvert tools.
Summary of results
Creation of 30 different experiments; 25 Custom designed unique overlays; Increase sales by 117.86% in the ‘Trees’ category; Overall improvement of website conversion rate by 60.4%;
Download PDF
Objection treatment personalizations through Omniconvert Surveys led to a 51% uplift in conversion rates
GetMaineLobster
Seafood
GetMaineLobster is an online retailer of the freshest seafood and has some of the best catered dining experiences available in the United States.
The Challenge
GetMaineLobster needed to understand their visitors better and create a better experience for them. Find out how they were able to reduce exit behaviour and increase conversions.
Summary of results
Successful re-engagement to exit visitors; An increase of 51% in conversion rates; Additional 7% revenue generated from exit visitors; Increase in email leads by 9%;
Download PDF
How surveys and redesign tweaks led to a 28% increase in conversions for a product category
Bonia
Luxury Goods & Jewelry
BONIA Malaysia is an international luxury brand renowned for their trademark quality in leather goods that distributes their premium products all over Asia.
The Challenge
Too many CTAs on their homepage distracted users from the desired journey. Find out which elements they tested to increase their conversions by 218%.
Summary of results
Increase in CTR Women watches of 200% and a 218% conversion rate increase; Increase in CTR Men Watches of 150% and a 176.12% conversion rate increase; Increase in CTR of 17.65% for purses and a 25% conversion rate increase; Increase in CTR of 33.33% for wallets and a 40% conversion rate increase; Statistical relevance of over 97% in each goal measured;
Download PDF
How ING increased the lead generation rate by 20%
ING
Banking
ING Bank Romania is part of the ING Group, a Netherland-based financial institution. It covers banking services and assets management for individual clients, companies and institutions in over 40 countries from Europe, North America, Latin America, Asia and Australia.
The Challenge
ING wanted to increase the number of leads for their loan products that were collecting leads through various LPs and different application forms. By using user research, ING has identified that one of the biggest barriers their users have in order to fill in the credit application form was the concern that they will not be able to qualify. Download the case study to find out how they have used Omniconvert to run qualitative research to eliminate guessing from their work and then A/B testing to identify a better converting landing page.
Summary of results
The number of leads increased by 20%; Click-through rate increased by 60%;
Download PDF
Using web personalization led to an increase of 67% of the add-to-cart rate
MeliMelo
Retail
MeliMelo is one of the leading brands of fashion and jewelry in Romania with over 30 retail outlets and a popular online store.
The Challenge
Client needed to significantly boost conversion rates on their website as company’s retail sales exceeded online sales. Find out how MeliMelo managed to convert their retail visistors into online shoppers.
Summary of results
An increase of 67.61% in shopping cart entries; A significantly lowered bounce rate; A 97% statistical relevance;
Download PDF
App downloads increased by 60% for mobile, using a web personalization
OLX
Internet
OLX Romania is an online retailer with an average of more than 30 million monthly visits and is a leader in classified ads allowing users to sell and buy a diverse range of products at the best prices according to their city or region.
The Challenge
OLX had struggles with moving web users to their mobile app. The client needed a solution on how to inform their visitors about the OLX app and encourage them to install it. Find out how a customized experience led to an increase in the rates of app download.
Summary of results
Downloading rates increased by 60% for the mobile app; Over 99% statistical relevance achieved;
Download PDF
App downloads increased by 60% for mobile, using a web personalization
Provident
Financial services
Provident specializes in Home Collected Credit (HCC) and is one of the leading home credit providers in Europe.
The Challenge
Provident wanted to generate more leads from their website. Find out how a Survey can generate more leads for you.
Summary of results
A 25% increase in leads from all traffic; Overall increase of 10% in response rates; Successful validation of hypothesis;
Download PDF
A/B testing on product pages increased the Add to Cart rates by 18.2%
Marketview Liquor
Ecommerce
Marketview Liquor started an online store to expand their business in 2007 and are now a well recognized company in the wine and liquor industry.
The Challenge
Conversion rates were bottlenecked around the product pages as users advanced through the buying funnel. Find out how through testing Marketview Liquor managed to increase their add to cart rates.
Summary of results
A tight finish between variations 1 & 2;
Variation 1 increased the add to cart rate by 18.2%;
Variation 2 increased the add to cart rate by 16.9%;
Both successful variations achieved a 99% statistical relevance;
A/B testing increased leads by 30% from adjusting message copy in a contact form
Telekom
Telecommunication
Telekom Romania is a part of the Deutsche Telekom brand, and one of the biggest providers of products such as digital communication devices, phone services, mobile plans and TV/ internet plans.
The Challenge
Telekon saw the need to improve user experience and how visitors interacted with their products. Find out where and how they used testing as a tool to optimize and increase the number of generated leads.
Summary of results
Additional increase of 38.89% in lead rate; Increase of 30% leads with the new contact form; Statistical relevance of 99.93% achieved on main goals;
Download PDF
The effective tweaker: 45% more applications with A/B testing on CTA button and copy
The University of London
Education
The University of London established an international program for first class online education for students all around the world.
The Challenge
There was a need to create a better converting course page and increase student applications online. Find out how we achieved an increase of 45% in online applications.
Summary of results
An increase of 45.26% in applications; CTA’s below were 4.21% more effective in applications; Click through rate uplift of 15.68% across main goals; Statistical relevance achieved with 99% validation;
Download PDF
Price filter personalizations resulted in an increase of 66.75% in revenue for WatchShop
WatchShop
Retail
WatchShop is a leading online retailer selling quality brand watches such as Tissot, Casio, Fossil, Citizen, Sekonda, and Accurist. Their online store ships all over the EU and have a strong social media outreach.
The Challenge
A few methods of research revealed that there was a segment of potential customers with high value to the business that were not converting
Summary of results
An increase of 74.51% in conversion rates; A combined revenue increase of 66.75% in tested brands; An uplift of 81.52% on revenue per visitor;
Download PDF
How Wall-Street used on exit personalizations to increase newsletter sign-up rates by 279%
Wall-Street
Publishing
Wall-Street is the most read online newspaper for business in Romania and covers a wide range of publication topics such as current news, business, IT/ Media and lifestyle.
The Challenge
Wall-Street needed to reach out and gain more subscribers to their online publication. Find out how they were able to increase their lead collection by 279%.
Summary of results
An increase of 279% in sign up rate for variation 1; Variation 1 successfully overtaking variation 2; 99% statistical relevance achieved on both variations; Over 50% reduction in bounce rate (visitor exiting);
Download PDF
Learn how A/B testing a Reassurance Message resulted in a 25.18% uplift in conversion rates
Tripsta
Travel
Tripsta is a leading provider, recognized for their services in the travel industry. They have over a million global travelers per year and cater to 45 languages for destinations all over the world.
The Challenge
Conversion rates were staggering on the Tripsta website and the company needed ideas on how to encourage more visitors to convert. Find out how testing one hypothesis increased their revenue and conversion rates.
Summary of results
+25.18% lift in conversion rate;
+26,55% lift in revenue;
Over 95% statistical relevance achieved;
An exit personalization increased the revenue by 26% in a two week period
Samsung
Electronic Manufacturing
Samsung is a globally recognized brand with its activities and development renowned for its electronic devices. They are one of the world leaders in the smartphone sector.
The Challenge
The company needed a solution to increase the time spent on-site during the launch of their brand new Samsung Galaxy S6 to the smartphone market. Find out how customer purchases were increased in a period of two weeks through personalization.
Summary of results
26% incremental revenue; 2% conversion rate for users exposed to the personalization; 7.6% CTR; 60% of the visitors gave up their exit intent
Download PDFEXPERIMENT Case Studies
Discover how our clients achieved significant results with Omniconvert
+26.16% in Conversion Rate
+23.7% in Revenue/user
+40.74% in Conversion Rate
+14.81% in Revenue/user
+7.41% in Conversion Rate
+20.94% in Revenue/user
+10.59% in Conversion Rate
+10.79% in Revenue/user
+32.80% in Click-Through Rates towards Apps/Play Stores
+38.96% in the Conversion Rate +20.51% in Revenue/user
+28.57% in the Conversion Rate +46.21% in Revenue/user
+13.34% in Conversion Rate +30.14% in Revenue/user
+25.17% in Conversion Rate +29.58% in Revenue/user
+16.74% in Conversion Rate +19.28% in Revenue/user
+ 46.94% in Lead collection rate on desktop + 106.29% in Lead collection rate on mobile
+7.65% in Conversion Rate +11.53% in Revenue/user
A targeted Web Personalization increased the conversion rate by 96% on a product category page
A/B testing a hypothesis across 3 countries generated an overall 15.41% uplift in revenue
Learn how A/B testing the CTA resulted in revenue growth and higher conversion rates for F64
Happiness Barometer - How to successfully use gamification in your eCommerce
A/B testing on homepage doubled conversion rates and generated incremental leads
Learn how Covera increased their conversion rates by 60% through Omniconvert
Objection treatment personalizations through Omniconvert Surveys led to a 51% uplift in conversion rates
How surveys and redesign tweaks led to a 28% increase in conversions for a product category
How ING increased the lead generation rate by 20%
Using web personalization led to an increase of 67% of the add-to-cart rate
App Download Case Studys increased by 60% for mobile, using a web personalization
See how Provident increased the total number of leads by 25% through Omniconvert Surveys
A/B testing on product pages increased the Add to Cart rates by 18.2%
A/B testing increased leads by 30% from adjusting message copy in a contact form
The effective tweaker: 45% more applications with A/B testing on CTA button and copy
Price filter personalizations resulted in an increase of 66.75% in revenue for WatchShop
How Wall-Street used on exit personalizations to increase newsletter sign-up rates by 279%
Learn how A/B testing a Reassurance Message resulted in a 25.18% uplift in conversion rates
An exit personalization increased the revenue by 26% in a two week period