A targeted Web Personalization increased the conversion rate by 96% on a product category page

Cosmetics and beauty products

AVON is a globally recognized brand sold through nearly 6 million active independent Avon Sales Representatives worldwide.

The challenge

AVON wanted to replicate the real and personal experience delivered by sales reps into an online digital experience. Find out how they created a multi level experience to increase conversion rates.

Summary of results

A conversion rate increase of 96.63%
Green-eyes page: 111 times more views
Brown-eyes page: 292 times more views
Black-eyes page: 89 times more views
Blue-eyes page: 73 times more views
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