A targeted Web Personalization increased the conversion rate by 96% on a product category page
Cosmetics and beauty products
AVON is a globally recognized brand sold through nearly 6 million active independent Avon Sales Representatives worldwide.
AVON wanted to replicate the real and personal experience delivered by sales reps into an online digital experience. Find out how they created a multi level experience to increase conversion rates.
Summary of results
Green-eyes page: 111 times more views
Brown-eyes page: 292 times more views
Black-eyes page: 89 times more views
Blue-eyes page: 73 times more views
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