A/B testing a hypothesis across 3 countries generated an overall 15.41% uplift in revenue
Cosmetics and beauty products
AVON is a globally recognized brand, sold through nearly 6 million active independent Avon Sales Representatives worldwide.
Applying a hypothesis across three sister sites in different countries generated a revenue lift. Find out how to A/B test across different countries that have different languages
Summary of results
An increase of 27.9% in conversion rates
Additional 15.41% revenue increase
Statistical relevance achieved with 99% validation
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