Using web personalization led to an increase of 67% of the add-to-cart rate

Retail

MeliMelo is one of the leading brands of fashion and jewelry in Romania with over 30 retail outlets and a popular online store.

The challenge

Customers were visiting retail stores to purchase their products and accessories more than they would online. Find out how to convert your retail visitors into online shoppers.

Summary of results

An increase of 67.61% in shopping cart entries
A significantly lowered bounce rate
A 97% statistical relevance
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