Using web personalization led to an increase of 67% of the add-to-cart rate
MeliMelo is one of the leading brands of fashion and jewelry in Romania with over 30 retail outlets and a popular online store.
Customers were visiting retail stores to purchase their products and accessories more than they would online. Find out how to convert your retail visitors into online shoppers.
Summary of results
A significantly lowered bounce rate
A 97% statistical relevance
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