App downloads increased by 60% for mobile, using a web personalization

Internet

OLX Romania has an average of 30 Million plus visits monthly and is a leader in classified ads allowing users to sell and buy things at the best price in their city or region.

The challenge

OLX saw a need to improve the number of visitors using their mobile application. Find out how a customized experience was able to help increase app download rates.

Summary of results

Downloading rate increase of 60% for OLX mobile app
Over 99% statistical relevance achieved
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