What's new in Omniconvert Commander

Deploy ads into existing Meta campaigns and ad sets #

When you publish an ad, you can now send it into a campaign and ad set you already run on Meta instead of creating new ones. A new Ad Containers tab shows where your ads live.

• Pick an existing Meta campaign and ad set as the destination
• Ad Containers tab lists your campaigns and ad sets

Ad performance answers inside Shopify Sidekick #

Ask Shopify Sidekick an ad-performance question and you get an answer straight away, with one tap to continue the full analysis in the Omniconvert Commander Analyst.

• The answer appears inline in Sidekick
• Continue in the Analyst with the question already running

Inspiration Library for competitor and saved ads #

A new Inspiration Library page collects the ads you have saved and the ones worth studying, with folders, filters and a per-brand view.

• Ads are spread across brands, and a brand name drills down to its ads
• Save ads from the Meta Ad Library with a Chrome extension (added on 14 October)
• Competitors now lives inside the Inspiration Library

Ask the Analyst about your ad performance #

Omniconvert Commander now includes a chat where you can ask questions about your ad performance and get a narrated analysis. It is free to use, and you can keep several conversations going.

• Searchable list of your chats, grouped by how recent they are
• Rename a chat, or archive one you are done with

Change daily campaign budgets from Omniconvert Commander #

You can now edit a campaign's daily budget in Omniconvert Commander and have the change applied on Meta and Google, instead of switching to each ad platform.

• Budgets are shown and saved in your ad account's currency

Bring in your product reviews #

Connect Loox to sync your product reviews, or import reviews from a CSV file. Loox is detected automatically from your Shopify apps.

• Loox review sync, with automatic Shopify detection
• Import reviews from a CSV file

Create similar ads from any ad #

You can now turn any ad into new ad drafts for your own product, whether it is one of yours, a competitor's, or from the library or Studio.

• Works with your own, competitor, library and Studio ads

Store, Ads and Creative dashboards #

Home in Omniconvert Commander now opens on the dashboard for your role: Store, Ads or Creative. Choose the KPI cards that matter to you, set a monthly target for each, and see findings with an estimated impact range.

• New KPIs, including POAS, refund rate, CAC, NPS and subscribers
• A Daily Brief strip at the top of every dashboard
• Weight each factor in your Performance Score, per store (added later in September)

Find the ads that are missing tracking #

A new Ad tracking page under Performance lists your live ads that lack the tracking needed to tie orders to them, sorted by spend. Each row gives the reason and a link to fix it in Ads Manager or Google Ads.

• Checks your Google Ads account-level tracking suffix
• Flags ads whose landing page is not on your store
• Covers Performance Max as well as Search, with tracking health per campaign (added later in September)

Triple Whale integration #

Connect Triple Whale from Settings › Integrations. Omniconvert Commander syncs it every day and uses its attribution to tie orders to individual ads, and a sync activity view shows how each day's sync went.

• You are asked to connect it when Triple Whale is found on your store

Repeat revenue for every ad #

See what the customers each ad brought in have spent since their first order. The ads table has a Repeat revenue column next to True Profit, and each ad's detail view shows its payback curve.

• A payback tile on the Media Buyer brief
• Insight cards for ads that repeat revenue has already paid back

A simpler menu: Insights, Create and Performance #

The menu of Omniconvert Commander is now organised around what you do. Insights holds products, customers, CX and competitors. Create holds strategy and production. Performance holds results, campaigns and audiences.

• Competitors sit beside Products, Customers and CX
• Audiences are next to Campaigns again

Guided setup drafts your first ads on day one #

New stores start with a guided setup: connect your data sources, confirm a brand board filled in from Shopify, pick a product and a concept, and get your first ad drafts while your store data imports.

• Brand colours and slogan are taken from Shopify
• Choose a guided or a fully automatic route
• An email tells you when your store data is ready

Angle explorer for your creative strategy #

See every marketing angle found for your store in one place: each core idea, its variations and the ad spend behind it, with search and filters. It is under Create › Strategy › Angles.

• Add your own angles by hand
• Each angle shows its ads and total ad spend (added in September)
• A Concepts tab lists the built-in creative concepts and how many ads use each; add or retire your own (added in September)

Creative Wizard turns one product into a batch of ad drafts #

Pick a product and a concept, and the Creative Wizard generates image ad drafts side by side from more than one AI image model. Keep the ones you like and they go to Studio, ready to edit and publish.

• Product cards show 30-day sales, visits and active ads
• Keep or discard drafts in bulk
• Past runs are under Create › Creative Runs
• Ad copy written in your store's language (added in September)

Decide what a winning ad means for your store #

In Settings › Ads › Winning ads, set your own winner criteria with AND/OR rules on metrics such as ROAS and new-customer cost per acquisition. Preview which ads qualify and why, and have winners marked every night.

• Separate criteria per campaign (added in August)
• Auto rules are in the same place, under Settings › Ads
• The Media Buyer brief measures efficiency as acquisition MER: new-customer revenue over ad spend (added in August)

Creative Library for your brand images #

Upload your brand images, organise them in folders with tags, and browse them next to the creatives generated for you. Insert any image into a Studio design, or start a new design set from it.

A testing backlog for angles you have not tried #

Save the market angles your competitors use that you have not tried yet. Track each one as To test, Briefed, Tested or Dismissed, and turn any of them into an ad brief in one click.

Review AI ad briefs with structured feedback #

Approve, iterate or reject each AI ad brief and leave structured feedback. Omniconvert Commander adapts the brief for you, and your feedback shapes the playbook it uses for future briefs.

• Optional auto-approve for briefs that score 95 or higher
• All your feedback in one list, under Settings › Feedback

Ask your AI assistant about your store, through MCP #

Omniconvert Commander now works as an MCP server. Create a token in Settings › MCP, then ask Claude, Cursor or another MCP assistant about your sales, customers and ads, or start actions that ask you to confirm first.

• Setup guides and example prompts for each assistant
• Per-store tokens you can rotate or revoke
• Sign-in connection for Claude connectors (added in July)

NPS insights on the CX page #

When your store has NPS survey data, CX › NPS shows scores by segment, product, category and location, trends over time, the link between NPS and lifetime value, and a daily AI summary of detractor themes.

• NPS signals also feed your insights and product ad briefs

Customer intelligence for every store #

See how your customers split across RFM segments, how they move between segments over time and which customers are due to buy again, and browse every customer with filters.

• Segment Overview, Transitions and Cross-Dimensions views
• Repurchase Signals and an All Customers table

Blueshift integration #

Connect Blueshift to push your audiences to Blueshift lists and keep customer attributes, including NPS, in sync every day. Preview a sync before you run it in full.

Meta Ads for every store #

Connect your Meta ad account to bring Facebook and Instagram performance data into Omniconvert Commander, and publish the ads it makes straight to Meta.

Launch Monitor with one-step kill and replace #

Launch Monitor tracks your newly launched ads against your own benchmark click-through rate. Pause or archive an underperformer and, if you want, queue a replacement brief in the same step.

• Search, filters and sortable columns
• A summary of your auto rules on the same page

Audience Builder with Meta and Google sync #

Build audiences from your customer data, preview their size, and sync them to Meta Custom Audiences and Google Customer Match, rebuilt every day. Audience Insights suggests ready-made audiences with their size and value.

• Lookalike audiences
• Attach audiences when you publish ads
• Filter on Shopify customer tags, country, language and marketing consent (added in July)

Morning Brief and Media Buyer Daily Brief #

Each morning starts with an AI-written brief: yesterday's revenue and orders, what needs attention, and the opportunities, with a prioritised actions feed. The Ads dashboard adds a daily brief on spend, CPM anomalies and ad fatigue.

• Insights ranked by estimated revenue impact
• Mark each insight in progress, resolved or dismissed

Rules that start and stop ads for you #

Set rules that pause underperforming ads, or launch a new variant when a winning ad fades. Every decision goes to a queue you can review, with a Run now option. Rules stay off until you switch them on.

Publish Google Ads campaigns #

Publish Search, Display, Performance Max, Demand Gen and YouTube video ads built in Omniconvert Commander, attach your audiences, and choose the conversion goal to optimise for.

• Asset groups built to reach a good Ad Strength
• Changes to campaign dates sync back to Google Ads

Creative Studio turns a brief into every ad size #

Turn an approved ad brief into a design set with a version for every placement, in up to nine aspect ratios including Google Display and Performance Max. Backgrounds extend automatically to fit each size.

• Edit the brief's copy before you generate
• Generation runs in the background

Competitor ad library and Creative Radar #

Your competitors' ads are collected into one library, and each is broken down by format, hook, pacing and call to action. Creative Radar charts their creative patterns, with Video Anatomy and Format Face-Off views.