Most popular articles

The Ultimate Customer Value Optimization Guide

October 5, 2020

This Omniconvert guide covers everything about Customer Value Optimization (CVO): customer value, CLV, customer retention, RFM segmentation.

The Ultimate Net Promoter Score Guide

June 30, 2021

Get your scrolling game on, this article will give you everything you need to know about NPS in Ecommerce.

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Latest articles

Customer Experience Optimization – from Clicks to Checkout & the Happily Ever After.

March 29, 2023

From tackling the most demanding challenges to uncovering the optimisation steps, your no-BS guide to Customer Optimization is here!

We’re celebrating 10 years of Driving Meaningful Change with Omniconvert!

March 23, 2023

Join us in raising a glass to the last 10 years—let’s celebrate the memories, the milestones, and most of all, the friendships that have made this journey truly unforgettable.

Maximising Profitability: a Deep Dive into the Repeat Orders Metric for eComm & Retail

March 21, 2023

Today we will look at a crucial metric to track your performance post-acquisition: the repeat order rate. We’ll go through the definition, the formula, and tips & tricks to increase this metric using the Customer Value Optimization methodology.

Cracking the Code: How to Identify and Nurture Your Best Customers

March 13, 2023

Read on to discover the methodology large, global retailers use to identify their best customers, how to keep them happy using a CVO approach, and the CVO methodology to turn more customers into your best customers.

From Data to Dollars: How RFM Metrics Can Drive Revenue Growth

March 8, 2023

Discover how to implement RFM metrics in your business to drive customer loyalty and profits, acquire better customers, and even prevent customer churn.

The Power of Persuasion: how market segmentation improves profits

March 6, 2023

This article explores the types of market segmentation, their benefits, the pitfalls to avoid, and strategies to help you segment your target audience.

CVO Specialists; skills, responsibilities, and where to find them.

March 1, 2023

rom the skills and responsibilities required for this critical role and practical tips for finding the right candidate, read on to discover what a CVO Specialist can (and should) do for your business.

10 Rules of CVO to Follow Like Your Business Depends on It (Because It Does!)

February 24, 2023

Discover the set of rules you must follow when starting the Customer Value Optimization (CVO) Process.

Revive Your Sales; How to Win Back Lost Customers Using Email Flows

February 22, 2023

Discover the world of targeted email flows, the work that needs to happen before you even write a subject line, and best practices to stoping your best customers from churning.

Cost of Goods Sold: Definition, Examples & COGS Formula

February 22, 2023

Learn all you need to know about Cost of Goods Sold, one of the most important metric businesses have to report in the Profit and Loss statement.

The Dos and Don’ts of Product Bundling – a Guide for eComm & Retail Pros

February 20, 2023

In this guide, we share the dos and don’ts of product bundling, including tips for crafting irresistible bundles that customers will love. Learn how to maximize your profits and enhance the shopping experience with product bundling.

Don’t Let Your Customer Slip Away: Trips & Tricks for Identifying and Retaining At-Risk Customers

February 17, 2023

In today’s blog post, we’ll explore the world of at-risk customers and what you can do to win them back and reduce customer churn in the long run.

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Pioneering the online exchange experience. The Loop Returns story

The Brand Marketing Manager of Loop Returns, Alex McEachern, is talking about returns and exchanges, part of the customer experience.

Andrada Vonhaz April 23, 2021

You miss 100% of the chances you don’t take. The OME Gear Story

The founders of OME Gear, Julie Weldon and Stacey Pierce, shared their story about family, success, failure and the power to move on by taking all the chances you can get.

Andrada Vonhaz April 16, 2021

Changing the narrative of inclusivity in the beauty industry, one box at a time. The Bili Balogun Story

In this episode, we are talking to the founder Bili Balogun about how she wants to change the narrative of inclusion in the beauty industry.

Andrada Vonhaz April 2, 2021

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

Case Studies

Over 38% winning tests and more than 200 ideas generated from different analyses

Over 200 visuals and over 100 A/B Test & Overlay experiments, infinite insights.

+22% boost in Conversion rate using Data Analysis, A/b testing, Interactions and Surveys.