Most popular articles

Consumer behavior in marketing – patterns, types, segmentation

November 26, 2019

Understanding, analyzing, and keeping track of consumer behavior is critical for businesses. Here’s what you should consider.

The Ultimate Customer Value Optimization Guide

October 5, 2020

This Omniconvert guide covers everything about Customer Value Optimization (CVO): customer value, CLV, customer retention, RFM segmentation.

Effective Customer Segmentation through RFM Analysis

May 13, 2021

As with any love relationship, your customers go through many love stages with your store. Enter RFM Analysis, your guide to unlocking your customers’ hearts…and their pockets.

The Ultimate Net Promoter Score Guide

June 30, 2021

Get your scrolling game on, this article will give you everything you need to know about NPS in Ecommerce.

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Latest articles

Customer Lifecycle Marketing – personalised strategies for better conversions & longer retention.

July 1, 2022

Discover Customer Lifecycle Marketing – how to use personalised strategies to acquire better customers and retain them longer.

5 Types of Online Shoppers – what they need and how you convert them

June 30, 2022

Discover the 5 types of online shoppers you attract, identify the most valuable segments, and learn how to convert each type.

Customer Behavior Analysis – Improve Acquisition & Retention with Behavioral Data

June 28, 2022

Discover why Customer Behavior Analytics leads to smarter customer acquisition, better customer experience, and improved customer retention.

Facebook Ads for eCommerce: Strategies, Examples, and Tips

June 10, 2022

When acquisition is expensive and ROI is low, here’s how to plan, target, and run Facebook Ads that drive sales for your eCommerce Business.

What is RFM Analysis and how it keeps you relevant in the eComm Arena?

June 3, 2022

See how to use RFM segmentation and analysis to prevent churning, perfect your marketing strategies and optimise your product assortment.

Best Tactics to Increase Customer Retention – selected by an eCommerce Strategist

June 2, 2022

Discover the best tactics you can use to increase customer retention recommended by an eCommerce Strategist and start improving your on-site retention strategy.

What is a customer data platform

May 31, 2022

What is a customer data platform and why would you need it? How can it benefit your business and marketing strategy? Read on to find out!

Facebook Ads Best Practices – Your Updated Ad Guide

May 27, 2022

See how to nail your Facebook ads, survive surging costs and acquire high quality customers for your business.

Single customer view

May 26, 2022

What a single customer view? What type of data does it use? What are the steps to creating one? What are the benefits in doing so? Read on!

How to improve customer experience and build profitable relationships with your customers.

May 19, 2022

Discover the real impact Customer Experience has on your business and discover how to improve your customer relationships.

Customer churn analysis: Understanding why customers leave

May 16, 2022

Discover how customer churn analysis helps you understand why customers stopped buying from your store and find out what you need to fix to see churn rates drop.

Customer retention marketing: Strategies, Examples, Tips

May 12, 2022

Discover why customer retention marketing is critical to your business’s success and see what strategies you can apply to boost the retention rate.

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Pioneering the online exchange experience. The Loop Returns story

The Brand Marketing Manager of Loop Returns, Alex McEachern, is talking about returns and exchanges, part of the customer experience.

Andrada Vonhaz April 23, 2021

You miss 100% of the chances you don’t take. The OME Gear Story

The founders of OME Gear, Julie Weldon and Stacey Pierce, shared their story about family, success, failure and the power to move on by taking all the chances you can get.

Andrada Vonhaz April 16, 2021

Changing the narrative of inclusivity in the beauty industry, one box at a time. The Bili Balogun Story

In this episode, we are talking to the founder Bili Balogun about how she wants to change the narrative of inclusion in the beauty industry.

Andrada Vonhaz April 2, 2021

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

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