Most popular articles

Consumer behavior in marketing – patterns, types, segmentation

November 26, 2019

Understanding, analyzing, and keeping track of consumer behavior is critical for businesses. Here’s what you should consider.

The Ultimate Customer Value Optimization Guide

October 5, 2020

This Omniconvert guide covers everything about Customer Value Optimization (CVO): customer value, CLV, customer retention, RFM segmentation.

Effective Customer Segmentation through RFM Analysis

May 13, 2021

As with any love relationship, your customers go through many love stages with your store. Enter RFM Analysis, your guide to unlocking your customers’ hearts…and their pockets.

The Ultimate Net Promoter Score Guide

June 30, 2021

Get your scrolling game on, this article will give you everything you need to know about NPS in Ecommerce.

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Latest articles

Google Ads for eCommerce: Strategies, Tips & Examples

August 5, 2022

Discover fresh strategies, relevant examples, & insiders’ tips to take your Google Ads game to the next level.

Cost of Goods Sold: Definition, Examples & COGS Formula

August 1, 2022

Learn all you need to know about Cost of Goods Sold, one of the most important metric businesses have to report in the Profit and Loss statement.

What is an Ideal Customer Profile?

July 29, 2022

Discover how to define your ICP and apply it in your acquisition & retention campaigns – to ultimately increase your profits.

What Is a Good Net Promoter Score?

July 21, 2022

Discover everything related to NPS: interpretation methodologies, the importance of benchmarking, and fresh insights on improving your NPS.

Net Promoter Score Calculation: formula, methods, and advanced strategies.

July 15, 2022

Learn everything you need to know about the NPS calculation formula, survey design, and methods of calculating your NPS.

The Smart Marketer’s Guide To Net Promoter Score (NPS)

July 12, 2022

Why the Net Promoter Score (NPS) is such a useful metric in online marketing and how to easily use it yourself.

Check out the Latest Updates to Omniconvert Reveal

July 12, 2022

We’re kick-starting Q3 with a refreshed visual identity for Omniconvert Reveal and more data-viewing options.

Nail your NPS surveys with these 21 NPS Questions & Survey Examples

July 6, 2022

Maximize your NPS survey results with this collection of NPS questions examples and tips and tricks coming from CVO Strategists.

Customer Lifecycle Marketing – personalised strategies for better conversions & longer retention.

July 1, 2022

Discover Customer Lifecycle Marketing – how to use personalised strategies to acquire better customers and retain them longer.

5 Types of Online Shoppers – what they need and how you convert them

June 30, 2022

Discover the 5 types of online shoppers you attract, identify the most valuable segments, and learn how to convert each type.

Customer Behavior Analysis – Improve Acquisition & Retention with Behavioral Data

June 28, 2022

Discover why Customer Behavior Analytics leads to smarter customer acquisition, better customer experience, and improved customer retention.

Facebook Ads for eCommerce: Strategies, Examples, and Tips

June 10, 2022

When acquisition is expensive and ROI is low, here’s how to plan, target, and run Facebook Ads that drive sales for your eCommerce Business.

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Pioneering the online exchange experience. The Loop Returns story

The Brand Marketing Manager of Loop Returns, Alex McEachern, is talking about returns and exchanges, part of the customer experience.

Andrada Vonhaz April 23, 2021

You miss 100% of the chances you don’t take. The OME Gear Story

The founders of OME Gear, Julie Weldon and Stacey Pierce, shared their story about family, success, failure and the power to move on by taking all the chances you can get.

Andrada Vonhaz April 16, 2021

Changing the narrative of inclusivity in the beauty industry, one box at a time. The Bili Balogun Story

In this episode, we are talking to the founder Bili Balogun about how she wants to change the narrative of inclusion in the beauty industry.

Andrada Vonhaz April 2, 2021

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It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

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