Most popular articles

Consumer behavior in marketing – patterns, types, segmentation

November 26, 2019

Understanding, analyzing, and keeping track of consumer behavior is critical for businesses. Here’s what you should consider.

The Ultimate Customer Value Optimization Guide

October 5, 2020

This Omniconvert guide covers everything about Customer Value Optimization (CVO): customer value, CLV, customer retention, RFM segmentation.

Effective Customer Segmentation through RFM Analysis

May 13, 2021

As with any love relationship, your customers go through many love stages with your store. Enter RFM Analysis, your guide to unlocking your customers’ hearts…and their pockets.

The Ultimate Net Promoter Score Guide

June 30, 2021

Get your scrolling game on, this article will give you everything you need to know about NPS in Ecommerce.

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Latest articles

How Omniconvert’s Explore becomes your Go-To Alternative to Google Optimize

January 27, 2023

Check out Omniconvert’s Explore: All-in-One CRO Tool for dynamic websites, increased conversion rate, and better UX experiences.

Product Affinity and Relationships; Game-Changer in eCommerce

January 27, 2023

Using product affinity to create marketing campaigns that deliver precisely what people need (when they need it.)

#TheCLVRevolution Australia✊: New heights for your eComm Revenue. No more spending a fortune on Ads.

January 20, 2023

Our partners in crime from Webprofits are breaking the ice with this year’s FIRST ever online event dedicated to CLV in Australia!

Gross Merchandise Value – the ultimate measure of your sales volume

January 19, 2023

In this blog post, we’re breaking down what GMV is, how to calculate it, and, most importantly, how to use it to make your business more profitable.

Chat GPT vs. 40+ experts: 2023 eComm & Retails predictions

January 18, 2023

What’s changing in eComm & Retail this year? What’s still working? 40+ global experts answer in this ultimate 2023 prediction compilation.

Customer Loyalty Metrics: winning customers and influencing sales.

January 13, 2023

This blog post delves deeply into the most crucial KPIs and metrics for customer loyalty. Get ready for formulas, examples, and a highlight reel of each metric.

Propensity to Churn: lose the gut feeling and grow retention with Data Science

January 11, 2023

This post examines customer retention through a churn predictive model – showing you how to use this model to predict customer attrition, address red flags inside your organization, and retain your high-value customers.

NPS Survey Template – get better answers, faster.

January 6, 2023

Discover the many shapes and forms an NPS survey can take and the wonders it can work.

NPS Benchmarks – understanding where you stand in the world of NPS

December 23, 2022

This article will get you through NPS benchmarking, the factors affecting NPS benchmarks, and the NPS benchmarking by industry. Eliminate every last doubt about NPS benchmarking.

The Net Promoter Score Formula – the ultimate guide for the ultimate questions

December 9, 2022

Take a deep dive into the math behind the magic of the NPS. Get your answers on the NPS formula, calculation methods, and NPS interpretation.

Net Promoter Score Scale – the good, the bad, and the customer.

December 2, 2022

Discover the meaning of “good” and ”bad” Net Promoter Scores, the idea behind the NPS scale, and compelling use cases of the NPS.

Customer Satisfaction Score – will it matter in 2023?

November 25, 2022

Today we’ll look at the Customer Satisfaction Score (CSAT): what it means, how it differs from other CX metrics, and how it contributes to improved CLV.

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Pioneering the online exchange experience. The Loop Returns story

The Brand Marketing Manager of Loop Returns, Alex McEachern, is talking about returns and exchanges, part of the customer experience.

Andrada Vonhaz April 23, 2021

You miss 100% of the chances you don’t take. The OME Gear Story

The founders of OME Gear, Julie Weldon and Stacey Pierce, shared their story about family, success, failure and the power to move on by taking all the chances you can get.

Andrada Vonhaz April 16, 2021

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In this episode, we are talking to the founder Bili Balogun about how she wants to change the narrative of inclusion in the beauty industry.

Andrada Vonhaz April 2, 2021

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