Most popular articles

Consumer behavior in marketing – patterns, types, segmentation

January 16, 2023

Understanding, analyzing, and keeping track of consumer behavior is critical for businesses. Here’s what you should consider.

The Ultimate Customer Value Optimization Guide

October 5, 2020

This Omniconvert guide covers everything about Customer Value Optimization (CVO): customer value, CLV, customer retention, RFM segmentation.

Qualitative Research: Definition, Methodology, Limitation, Examples

January 3, 2023

CRO Guide > Chapter 3.1 These are tips and tricks on how to use qualitative research to better understand your audience and improve your ROI.

Cost of Goods Sold: Definition, Examples & COGS Formula

February 22, 2023

Learn all you need to know about Cost of Goods Sold, one of the most important metric businesses have to report in the Profit and Loss statement.

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Latest articles

The Power of Natural Language Processing (NLP) in Survey Results Interpretation

September 22, 2023

Discover how Natural Language Processing (NLP) revolutionizes survey analysis, delivering deeper insights on customers’ experiences.

A man in plaid pants and a man in a plaid shirt engaged in online marketing.

Online marketing – in-house or with an agency SWOT

September 20, 2023

If you have an online business or a company that wants to be present online, you sure have thought whether you should hire an online

6 Evergreen Campaigns You Should Have on Autopilot in 2023

September 8, 2023

Explore the synergy between evergreen and cutting-edge technology – and how to leverage it to expand your customer base with power customers.

Breaking Down Silos – Enhanced Performance, Sustainable Growth

August 31, 2023

Dive into inter-departmental silos: its effects, tools for breaking it down, and strategies to onboard everyone in the company.

How Actionable Dashboards Solve the Puzzle of Data Overload

August 30, 2023

Uncover eCommerce dashboard impact: real-time empowerment, decisive insights, and actionable creation.

Decoding the Evolution of Retail in the Data-Driven Age

August 29, 2023

Analizing and explaining the transition from descriptive analytics to predictive and prescriptive analytics in Retail.

From Vanity Metrics to CLV Measurement – Simplifying eCommerce Reporting

August 28, 2023

Discover how to transform your reporting process and reclaim control of your business with automation, simplified reporting, and a CLV-focused approach.

Combining CRO with CLV for a Holistic Customer Journey

August 23, 2023

How the CRO and CLV Synergy unlock deeper, more meaningful, and more lucrative customer relationships.

Retail Data at Your Fingertips: A Rapid Guide to Informed Decision-Making for the C-Suite

August 18, 2023

Unlock retail data swiftly with our guide to C-Suite’s data-driven decisions. Make informed choices for business growth.

How to Smash Through Organizational Inertia

August 9, 2023

Discover the signs & reasons behind organizational inertia as well as how to overcome it.

Tracking Customer Interactions Across All Channels

August 8, 2023

Tracking online and offline customer interactions to bridge the gap between offline and online purchase journeys.

How to communicate the value of your initiatives

August 4, 2023

Find out how to get stakeholders’ attention and gain the confidence to present your ideas to a group of people interested to listen.

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Twelve practical strategies to increase Customer Lifetime Value

Ecommerce is dynamic, and you have to capture that dynamic and the factors that affect the growth of CLV. Like the fire, you have to analyze the transitions from moment to moment to have the whole picture.

Juliana Jackson November 23, 2023

Pioneering the online exchange experience. The Loop Returns story

The Brand Marketing Manager of Loop Returns, Alex McEachern, is talking about returns and exchanges, part of the customer experience.

Andrada Vonhaz April 23, 2021

You miss 100% of the chances you don’t take. The OME Gear Story

The founders of OME Gear, Julie Weldon and Stacey Pierce, shared their story about family, success, failure and the power to move on by taking all the chances you can get.

Andrada Vonhaz April 16, 2021

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

Case Studies

Over 38% winning tests and more than 200 ideas generated from different analyses

Over 200 visuals and over 100 A/B Test & Overlay experiments, infinite insights.

+22% boost in Conversion rate using Data Analysis, A/b testing, Interactions and Surveys.