Most popular articles

Consumer behavior in marketing – patterns, types, segmentation

November 26, 2019

Understanding, analyzing, and keeping track of consumer behavior is critical for businesses. Here’s what you should consider.

The Ultimate Customer Value Optimization Guide

October 5, 2020

This Omniconvert guide covers everything about Customer Value Optimization (CVO): customer value, CLV, customer retention, RFM segmentation.

Effective Customer Segmentation through RFM Analysis

May 13, 2021

As with any love relationship, your customers go through many love stages with your store. Enter RFM Analysis, your guide to unlocking your customers’ hearts…and their pockets.

The Ultimate Net Promoter Score Guide

June 30, 2021

Get your scrolling game on, this article will give you everything you need to know about NPS in Ecommerce.

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Latest articles

Customer churn analysis: Understanding why customers leave

May 16, 2022

Discover how customer churn analysis helps you understand why customers stopped buying from your store and find out what you need to fix to see churn rates drop.

Customer retention marketing: Strategies, Examples, Tips

May 12, 2022

Discover why customer retention marketing is critical to your business’s success and see what strategies you can apply to boost the retention rate.

Benefits of a Customer Data Platform built for eCommerce stores

May 10, 2022

Discover the benefits of using a customer data platform dedicated to the eCommerce companies and see what criteria can make your decision easier.

Customer Satisfaction: Benefits, Examples & Importance

May 5, 2022

The way a company approaches customer satisfaction can make or break a business. Learn how to monitor and improve customer satisfaction.

8 Benefits of Using Customer Data

May 3, 2022

Discover what customer data is and how it can benefit your eCommerce business. Learn how to use it to help your online store thrive.

The AARRR metrics for eCommerce: How to grow your business

April 28, 2022

Discover how the AARRR metrics for eCommerce contribute to your long-term growth by focusing on the pirate metrics that help you improve business performance.

What is Return on Ad Spend (ROAS)?

April 21, 2022

Return on Ad Spend (ROAS) helps you measure an advertising campaign’s performance. Learn how to calculate and improve ROAS for your eCommerce store.

10 Tactics to Increase eCommerce Sales Faster

April 19, 2022

Discover ten tactics that help you increase eCommerce sales fast but with long-term growth in mind. See how to boost sales with a customer-centric approach.

New eCommerce Strategies to Grow your Business

April 15, 2022

Discover new eCommerce strategies that help your online business grow sustainably in a world where customer experience is crucial.

Tim Ash: “Our brains are twice as attentive to dangers as to positive things.”

April 13, 2022

Would you use positive or negative emotions to convince your customers to order a product or service from your eCommerce site? We invited Tim Ash

How to Segment Your Customers

April 11, 2022

Learn how to segment your customers based on the buying patterns you identify so you can communicate more effectively.

Customers Are Silently Leaving. How Do You Prevent Churn?

April 6, 2022

High customer churn rates are symptoms of ineffective retention efforts. Find out what makes your customers leave and what you can do to prevent churn.

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Pioneering the online exchange experience. The Loop Returns story

The Brand Marketing Manager of Loop Returns, Alex McEachern, is talking about returns and exchanges, part of the customer experience.

Andrada Vonhaz April 23, 2021

You miss 100% of the chances you don’t take. The OME Gear Story

The founders of OME Gear, Julie Weldon and Stacey Pierce, shared their story about family, success, failure and the power to move on by taking all the chances you can get.

Andrada Vonhaz April 16, 2021

Changing the narrative of inclusivity in the beauty industry, one box at a time. The Bili Balogun Story

In this episode, we are talking to the founder Bili Balogun about how she wants to change the narrative of inclusion in the beauty industry.

Andrada Vonhaz April 2, 2021

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

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