Close your laptop. Go outside. Talk to your customers.

[Ok, maybe we don’t need to be so dramatic.] While listening to a podcast on customer research, I captured this phrase which brilliantly sums up our daily bubble: Anything you’re thinking about customers and markets is nothing more than a guess. Des Traynor, Co-Founder Intercom Indeed! Without research, anything we do is a guess based on our own limited experiences and beliefs. Any when we guess we fail to deliver products/services that sell. So stop guessing. Start researching. We are dedicating…

How to Really Understand Your Buyer Persona

Before You Start Spending (More) Money on Paid Campaigns TL;DR: It’s expensive to waste money on advertising to the wrong people. That’s why you need to find out who your best customers are and why they buy from you. Unfortunately, Google Analytics only shows you aggregated data. No insights into the desires and motivations of real users. That’s why you need to go to the depths of your own database, pull out the raw numbers regarding your best customers and…

17 Quick Conversion Rate Optimization Tips from Maria Caciur and Nils Kattau

How many CRO experts do you need to change a lightbulb? Just one. Conversion Rate Optimizers are one-man bands proficient in data analysis, psychology, copywriting, and many other arts, crafts, and sciences. How many CRO experts do you need to boost your conversions and squeeze more revenue out of your eCommerce website? Well, it depends. If they’re absolutely amazing like Maria Caciur (Head of Omniconvert Agency) and Nils Kattau (Founder of the Online Marketing Summit in Berlin), you only need…

New in Omniconvert: September edition

I’m back with the monthly dose of product updates. What comes next is not for the faint-hearted. ?Update #1: Create experiments based on buying behavior. There are 99 million bicycles in Beijing. That’s a fact. Like the fact that we have over 40 parameters (ex: weather, location or days since the last visit) which you can use to segment your customers when applying experiments. We recently added a new one to the list. It’s called Magento groups* and it enables you to…

How to Create Customer Satisfaction Surveys That Aren’t Annoying

Table of Contents Customer Satisfaction Surveys: Why run them? Create Your Own Survey in an Effortless Manner  What Are Some Survey Examples from Our Customers? Survey example for Bouncing Visitors Survey example for Engaged Visitors Survey example for Shoppers  Survey example for Clients/ Buying Visitors Customer surveys are great tools used to collect feedback. That customer feedback which lets us see our products with fresh eyes. Take Slack, for example. You’re probably using it now to chat with your colleagues.…

A/B Testing. How others do it.

In my discussions* with some of you about Omniconvert, two things came up: #1 show me how others are doing it; #2 show me how I can do it myself; *(yes, there’s a real human being writing emails from her real computer to you guys) With this in mind, we are starting a series of bite-size content pieces on what you can do with Omniconvert. 1st stop. A/B Testing. #1 Show me how others do it. Read the case study. Here is…

How to use Conversion Rate Optimization for your Magento store

We’re not going to bore you with what Conversion Rate Optimization (CRO) means. You already know all that. But, If you were to remember one thing about Conversion Rate Optimization for your Magento store, remember this. The purpose of CRO is to adjust the website experience to change the visitors’ behavior with the ultimate goal of generating more conversions. When looking to improve your conversion rate you must understand CRO as a process that connects the dots between WHAT, WHERE, WHEN…

Building Data-Driven Hypotheses for your A/B Tests

With great power comes, well, a great amount of data to analyze before you make any change to your brand. Yes, of course, responsibility also comes with all of this – but, as data-driven geeks, we just happen to think that the natural order of things is: Having the power to change something about your eCommerce site; Analyzing the data behind the site; Forming a hypothesis based on the data; Applying changes based on the aforementioned hypothesis. Doesn’t sound very…

Top 5 Customer Retention strategies for your eCommerce website

As seen through the eyes of someone who actually buys stuff online I have piled up 5 eCommerce Retention strategies to help guys/gals like you (eCommerce managers, that is) draw in and *keep* gals (and guys) like me. But let me start with this, though: I’m guilty as charged. I’m a huge, monstrous eCommerce consumer. I buy everything online, except for grocery (mostly because pushing the cart around the supermarket, waiting in line and carrying the bags up for three…

Valentin Radu’s Success Journey

Valentin Radu’s Life Journey   Some stories are just too amazing not to share – and Valentin Radu’s is definitely one of the best. When he heard Valentin’s story, my colleague, Chase, thought that this would make for a great discussion topic. So, he drew Valentin aside in our backyard at Omniconvert, and together, they unfolded our CEO’s journey to success. How did Valentin get here? Where did he start? And what are some of the most important things he…