Most popular articles

Consumer behavior in marketing – patterns, types, segmentation

November 26, 2019

Understanding, analyzing, and keeping track of consumer behavior is critical for businesses. Here’s what you should consider.

The Ultimate Customer Value Optimization Guide

October 5, 2020

This Omniconvert guide covers everything about Customer Value Optimization (CVO): customer value, CLV, customer retention, RFM segmentation.

Effective Customer Segmentation through RFM Analysis

May 13, 2021

As with any love relationship, your customers go through many love stages with your store. Enter RFM Analysis, your guide to unlocking your customers’ hearts…and their pockets.

The Ultimate Net Promoter Score Guide

June 30, 2021

Get your scrolling game on, this article will give you everything you need to know about NPS in Ecommerce.

Sign up for our Weekly Newsletter

By clicking the Button, you confirm that you agree with our Privacy Policy and Terms and Conditions.

Latest articles

Take 10 Minutes to Get Started with Customer Research

October 7, 2022

This guide on Customer Research uncovers the most common research methods, the benefits of this process, and helpful tips to get you started.

How to Turn Detractors into Promoters

September 30, 2022

Learn how to turn NPS Detractors into Promoters so you can benefit from customer referrals, increased revenue, and more loyal customers in the long run.

What Are Promoters, Passives, and Detractors in NPS?

September 22, 2022

Learn more about Promoters, Passives, and Detractors: how to keep them happy, fix their problems, and move them into better categories.

Customer Profitability Analysis – benefits, guide, and ideas for improvement.

September 16, 2022

Read this step-by-step guide, complete with Customer Profitability formula, benefits, and the mindset you need to improve it.

Important eCommerce metrics to check in 2022 and beyond

September 9, 2022

Discover top eCommerce metrics and KPIs that reveal the health of your business, help you predict your growth, and serve as a mirror for your management style.

NPS Analysis Step by Step – Your Handy Guide for Customer Feedback

September 2, 2022

Check out this guide to NPS Analysis – discover how customer feedback and data can direct you towards improving the health of your business.

Well-behaved people never make History. So we’re making History together by leading a Revolution.

September 1, 2022

“I have a dream: That eCommerce brands will wake up to the new reality. That they will understand that it’s time to take Customer Lifetime

Customer Engagement – How, What, and Why

August 26, 2022

Ultimate Guide on Customer Engagement: tips for improving it, examples of engagement campaigns, and how to build an engagement strategy.

Customer Value Optimization Agency – what’s the CVO process and how to find the right agency

August 19, 2022

See how a successful CVO strategy takes your business from “ok, I might these guys a try” to “amazing company, you just HAVE to check out their products.”

eCommerce Custom Intent Audiences for Google Ads

August 12, 2022

Discover the benefits of using intent audiences in your next campaign and how to set up display ad campaigns using this feature.

The most common Customer Segmentation Models in eCommerce

August 9, 2022

Discover the most common customer segmentation models used in eCommerce and how you can use them to improve your acquisition and retention strategy.

Google Ads for eCommerce: Strategies, Tips & Examples

August 5, 2022

Discover fresh strategies, relevant examples, & insiders’ tips to take your Google Ads game to the next level.

What topic do you want to explore?

We’ve got everything you need to broaden your eCommerce knowledge.

From concepts to hands-on materials on eCommerce optimizations, software and automation, data analysis and reporting. You name it!

Follow us On

Webinars

Pioneering the online exchange experience. The Loop Returns story

The Brand Marketing Manager of Loop Returns, Alex McEachern, is talking about returns and exchanges, part of the customer experience.

Andrada Vonhaz April 23, 2021

You miss 100% of the chances you don’t take. The OME Gear Story

The founders of OME Gear, Julie Weldon and Stacey Pierce, shared their story about family, success, failure and the power to move on by taking all the chances you can get.

Andrada Vonhaz April 16, 2021

Changing the narrative of inclusivity in the beauty industry, one box at a time. The Bili Balogun Story

In this episode, we are talking to the founder Bili Balogun about how she wants to change the narrative of inclusion in the beauty industry.

Andrada Vonhaz April 2, 2021

Did you know that there's a tool for Customer Value Optimization?

It’s called Reveal and it uses automated segmentation and insights based on your first-party data to help you increase the number of loyal customers and improve Customer Lifetime Value.

Case Studies

Over 38% winning tests and more than 200 ideas generated from different analyses

Over 200 visuals and over 100 A/B Test & Overlay experiments, infinite insights.

+22% boost in Conversion rate using Data Analysis, A/b testing, Interactions and Surveys.