The A/B testing and CRO platform for eCommerce: experiments, personalization and surveys, measured in revenue per visitor. Every new feature, improvement and fix we ship to Explore, newest first.
Describe a change in plain words. The assistant in the A/B editor reads your live page, writes the variation code and checks the rendered result before you launch.
Add new elements to a variation from a library of more than 80 templates, then change their content, styling and appearance. You no longer need a developer to write custom HTML or JavaScript.
A new styling panel in the Visual Editor gives you more control over how an element looks, without CSS. Every change shows at once on the selected element.
Choose the time zone Explore uses for dates and timestamps on the Edit Website page. It applies to the dashboard, reports, experiment activity and CSV conversion exports. UTC stays the default.
Add a webhook URL in an experiment's settings, and Explore sends a JSON payload when the experiment becomes Active, is Paused or Expires.
Set exclusion rules once, on the Edit Website page, and they apply to all current and future experiments. The tracking code does not run for excluded visitors, so internal teams and test users stay out of your results.
The Omniconvert MCP server lets AI assistants read your experiments, variations, goals, segments and performance reports. Claude and ChatGPT connect with OAuth, and Cursor and Claude Code use an API key.
Download a CSV file of an experiment's main goal conversions. Analyse the results in Excel or your BI tool, and share them with stakeholders.
Change attributes such as href and class directly in the editor. Update links, tracking and styling hooks without custom code.
Copy any element on the page and paste it anywhere in the page structure. Paste it with its styles for a full copy, or without them to keep only the structure.
A new panel in the Visual Editor shows every element on the page as a tree, like your browser's developer tools. Search for an element, select it and open its editing panel from the tree.
Select an element, choose a destination and move it before or after that element. Layout tests are faster to build, with no code.
A View Report button in Experiment Edit mode takes you to that experiment's report in one click. You no longer go back to the experiment list to find it.
A new control gives you better visibility of how much of its consumption limit each website uses, so you can plan experiments and avoid unexpected interruptions.
Run experiments inside native mobile apps, from onboarding flows to in-app purchase journeys, layouts and messaging. Explore 3.0 adds a Swift SDK for iOS and a Kotlin SDK for Android.
Read the announcementNew experiments start as Draft and stay hidden from visitors until you publish them. Shopify experiments show Publishing while they sync, then change to Active automatically.
Pageview, On-click and Scroll goals can combine several URL conditions with AND/OR logic, the same way audience segments do. Track complex funnels more precisely. Existing goals keep working.
Test product prices directly in Shopify through the Explore app you already have. Available to all Shopify stores that sell in a single currency.
Run experiments on your server, before the page reaches the browser. Test pricing logic, checkout flows and recommendation rules with no flicker.
Reports show whether a test has collected enough data and how many more days it needs to reach a result. Explore also warns you when the traffic split drifts from your allocation, which is a sample ratio mismatch.
How the calculator worksSales recorded in different currencies are converted to your website's base currency automatically, so revenue reports stay consistent across markets.
Test with the full platform, not a reduced demo, at no cost for up to 50,000 tested visitors a month. You do not need a credit card to start.
See plansNo updates of this type yet.
The A/B testing and CRO platform for eCommerce: experiments, personalization and surveys, measured in revenue per visitor.
Free for up to 50,000 visitors.