A/B testing the CTA resulted in a 27.39% increase in revenue



Alivecor has pioneered the design and manufacture of an FDA-cleared cardiac technology. These life-saving devices are now globally recommended by leading cardiologists.

The Challenge

Website’s content and product presentation needed an update in order to improve user experience. Find out how Alivecor was able to unlock incremental revenue through A/B testing.

Summary of results

Uplift of +2.46% on add to cart rate; Revenue increased by +27.39% on variation; Conversion rate increased by +25.74%; Engagement increased with a +5.82% uplift;

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