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A/B testing on homepage doubled conversion rates and generated incremental leads



Autonom Rent a Car is a large car rental company with a national coverage of 41 service centers in 29 cities with a fleet of over 3,000 new cars.

The Challenge

Autonom faced a great challenge in acquiring qualified leads. A large percentage of users would usually drop in a specific part of the journey as they were trying to rent a car.

Summary of results

An increase of 194.2% in conversion rate; Statistical relevance with 100% validation; Additional leads collected with ‘add-on’ experiment;

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