A/B testing a hypothesis across 3 countries generated an overall 15.41% uplift in revenue

Avon Group

Cosmetics and beauty products

AVON is a globally recognized brand, sold through nearly 6 million active independent Avon Sales Representatives worldwide.

The Challenge

Applying a hypothesis across three sister sites in different countries generated a revenue lift. Find out how to A/B test across different countries that have different languages.

Summary of results

A rise in the Add to Cart Rate of 16.5%; An increase of 27.9% in conversion rates; Additional 15.41% revenue increase; Statistical relevance achieved with 99% validation;

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