Real-time eCommerce benchmarks: Unlock +35 stats on Customer Lifetime Value, Retention, and Segmentation. Access the benchmark

A/B testing a hypothesis across 3 countries generated an overall 15.41% uplift in revenue

Avon Group

Cosmetics and beauty products

AVON is a globally recognized brand, sold through nearly 6 million active independent Avon Sales Representatives worldwide.

The Challenge

Applying a hypothesis across three sister sites in different countries generated a revenue lift. Find out how to A/B test across different countries that have different languages.

Summary of results

A rise in the Add to Cart Rate of 16.5%; An increase of 27.9% in conversion rates; Additional 15.41% revenue increase; Statistical relevance achieved with 99% validation;

Download Case Study

You are just one click away! Fill in the form and you will receive the case study on email.

We’re a team of people that want to empower marketers around the world to create marketing campaigns that matter to consumers in a smart way. Meet us at the intersection of creativity, integrity, and development, and let us show you how to optimize your marketing.

Become a Customer Value Optimization Expert!

10% discount with CVOCOURSE10 code!