+22% boost in Conversion rate using Data Analysis, A/b testing, Interactions and Surveys.

Client Case Study – Ideall.ro

Appliances

The Romanian eCommerce store offers a large range of top-brand household appliances from washers and fridges to ovens and microwaves

The Challenge

The real struggle was to compete against other marketplaces or brands that offer a larger range of products and have a higher market share.

Summary of results

Results after 6 and a half months (including almost 2 months of research) proved an increase in the Conversion Rate of no less than 22.26% (including just winning A/B tests and Interactions), and an increase in revenue/visitor data of 14.23% with over 95% statistical relevance.

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