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+69% uplift in ROAS, against Facebook’s default targeting using RFM-based lookalike audiences and 20% better ROAS for remarketing campaigns.

Client Case Study – Mobexpert

Furniture Manufacturer

Mobexpert is the largest furniture and accessories manufacturer and retailer in Romania, with 26 physical stores and an online store, currently valued at 2 billion euros.

The Challenge

Create better ads that target Mobexpert’s different audiences while also improving Customer Lifetime Value (CLV).

Summary of results

Using Omniconvert Reveal’s RFM segmentation and Audience Builder features, Mobexpert & Mavericks saw a 69% uplift in ROAS (against Facebook’s default targeting) and the overall ROAS was 20% better with the RFM-based custom audiences.

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