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Happiness Barometer - How to successfully use gamification in your eCommerce

AVON Romania


AVON is a leader in the Romanian makeup market, and in 2013 it was listed among the top innovative makeup companies in Romania

The Challenge

The aim was to make clients feel valued for their purchases and to convey a sense of appreciation

Summary of results

This gamification experiment not only increased the level of engagement on the website, but also positively impacted the AOV

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