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Homepage Redesign on Mobile – CLX Gaming & Omniconvert

Gaming PCs

CLX is a custom system integrator catering to PC gamers and content creators. Established in 2016, it is a division of Cybertron International, one of the largest system integrators in the US since 1997. Recognized for its award-winning custom designs and paint work, CLX offers a range of carefully curated systems or a completely customized gaming experience by allowing users the ability to configure their own PCs.

The Challenge

Even though the traffic coming from mobile is almost double than desktop, the conversion rate is much lower. Our challenge was to adapt the homepage design by adding a wider range of navigation options and optimizing the rest of the page so that the traffic to category pages and conversion rate is increased.

Summary of results

+28.57% in the Conversion Rate and +46.21% in Revenue/user through the homepage redesign on mobile.

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