ING wanted to increase the number of leads for their loan products that were collecting leads through various LPs and different application forms. By using user research, ING has identified that one of the biggest barriers their users have in order to fill in the credit application form was the concern that they will not be able to qualify. Download the case study to find out how they have used Omniconvert to run qualitative research to eliminate guessing from their work and then A/B testing to identify a better converting landing page.