ING Bank Romania is part of the ING Group, a Netherland-based financial institution. It covers banking services and assets management for individual clients, companies and institutions in over 40 countries from Europe, North America, Latin America, Asia and Australia.
Company struggled with visitors’ fears regarding credit applications. The main challenge was to increase the number of leads from the credit application form and encourage visitors to trust it. Find out how qualitative research validated all fear assumptions and was able to address fear for potential clients.
Summary of results
Number of leads increased by 20%;
Click-through rate increased by 60%;
It was seen by 4478 unique users on Control and by 4483 unique users on Variation;
You are just one click away! Fill in the form and you will receive the case study on email.
We’re a team of people that want to empower marketers around the world to create marketing campaigns that matter to consumers in a smart way. Meet us at the intersection of creativity, integrity, and development, and let us show you how to optimize your marketing.